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Nov-2024
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Overview
Market Insights Snapshot
Just Vapes has shown varied performance across different states and categories over the recent months. In the state of Massachusetts, the brand's ranking in the Vapor Pens category has seen fluctuations, with a notable drop from 44th in October 2024 to 67th in November 2024. This shift might be concerning for stakeholders, as it indicates a decline in market position within the state. On the other hand, Maryland presents a more optimistic picture for Just Vapes. Here, the brand has made significant strides, entering the top 30 in the Vapor Pens category by November 2024, improving from a 33rd place ranking in October to 28th in November. This upward trend in Maryland could suggest a growing consumer base or successful market strategies in the region.
It is important to note that Just Vapes was not ranked within the top 30 brands in Massachusetts for the months of August and September, indicating potential challenges in maintaining a competitive edge earlier in the year. In contrast, Maryland's market dynamics have been more favorable for Just Vapes, as evidenced by their solid entry and subsequent rise in the rankings. These movements highlight the importance of regional strategies and consumer preferences, which can significantly impact brand performance across different markets. For those interested in the broader trends and detailed analysis of Just Vapes' market performance, further exploration into state-specific strategies and consumer behavior could provide deeper insights.
Competitive Landscape
In the Maryland vapor pens category, Just Vapes has demonstrated a promising upward trajectory in recent months, moving from outside the top 20 to securing the 33rd rank in October 2024 and improving further to 28th in November 2024. This upward trend is indicative of a growing market presence, although it still trails behind competitors like MPX - Melting Point Extracts, which climbed from 32nd to 29th place over the same period, and Equity Extracts, which maintained a steady rank around the mid-20s. Despite this, Just Vapes has surpassed Grass, which remained consistently around the 30th rank. The sales growth for Just Vapes is notable, suggesting that its market strategies are beginning to pay off, although there's still a significant gap to close with higher-ranked brands. This competitive landscape highlights the potential for Just Vapes to continue its ascent if it can capitalize on its recent momentum and address the competitive pressures from established brands.
Notable Products
In November 2024, the top-performing product for Just Vapes was the Blue Dream Distillate Cartridge 1g in the Vapor Pens category, achieving the number one rank with a notable sales figure of 641 units. Bubba Haze Distillate Cartridge 1g, also in Vapor Pens, was ranked second, despite a slight drop from its consistent first-place position in August and September. Strawberry Cough Distillate Cartridge 1g moved up to third place, improving from its fourth rank in October. Rainbow Belts Distillate Cartridge 1g secured the fourth position, maintaining a stable presence in the rankings. Mango Sunrise Distillate Cartridge 1g completed the top five, debuting in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
