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Aug-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Kalm Fusion (K Fusion) has demonstrated remarkable consistency in the Capsules category, maintaining a solid 2nd place ranking from May to August 2024. This steady performance is a testament to the brand's strong market presence and consumer preference in the state. Notably, despite a dip in sales from May to June, the brand saw a significant sales spike in July, indicating a potential seasonal trend or successful promotional efforts during that period. However, the sales figures in August showed a slight decline from the July peak, suggesting the need for sustained marketing strategies to maintain sales momentum.
Conversely, in Maryland, Kalm Fusion (K Fusion) has experienced a more challenging landscape in the Capsules category. The brand held the 7th position in May but slipped to 8th from June through August 2024. This downward movement highlights increased competition or potential market saturation. The sales figures reflect this struggle, with a noticeable drop from May to June and only marginal improvements in subsequent months. The consistent 8th place ranking indicates that while the brand remains in the top 10, it faces significant competition and may need to innovate or enhance its offerings to climb back up the ranks.
Competitive Landscape
In the Massachusetts capsules category, Kalm Fusion (K Fusion) has consistently maintained its rank at the second position from May to August 2024. Despite this stable ranking, Kalm Fusion (K Fusion) faces stiff competition from 1906, which has held the top spot throughout the same period. The sales figures for 1906 are significantly higher, indicating a strong market presence and consumer preference. Meanwhile, INSA briefly appeared in the third position in May 2024 but did not maintain a top 20 rank in the subsequent months, suggesting fluctuating performance. This competitive landscape highlights the need for Kalm Fusion (K Fusion) to innovate and possibly increase marketing efforts to close the gap with 1906 and solidify its market position.
Notable Products
In August 2024, Kalm Fusion (K Fusion) saw the Orange Cream Chewable Tablets 20-Pack (100mg) leading the sales, maintaining its top rank from July with a notable sales figure of 760 units. Following closely, the Pineapple Chewable Tablets 20-Pack (100mg) secured the second position, dropping from its consistent first place in May and June. The CBD/THC 1:1 Fruit Punch Chewable Tablets 20-Pack (100mg CBD, 100mg THC) remained steady in the third spot despite fluctuating sales figures throughout the months. The CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg CBD, 100mg THC, 1mg Melatonin) improved to fourth place, showing a positive trend from its fifth position in June and July. Lastly, the CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg THC, 100mg CBD) dropped to fifth place, reflecting a slight decline from its fourth place in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
