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Dec-2024
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Overview
Market Insights Snapshot
Kalvara has shown a notable emergence in the beverage category in Alberta over the last few months of 2024. After not ranking in September or October, Kalvara made its debut in November with a rank of 17, indicating a significant entry into the competitive landscape. This suggests that Kalvara is gaining traction among consumers, possibly due to strategic marketing efforts or product innovations that have resonated well in the Alberta market. Although specific sales figures for November and December are not provided, the appearance in the rankings implies a positive reception and growing market presence.
The absence of Kalvara from the top 30 rankings in September and October across the beverage category in Alberta could initially be seen as a disadvantage. However, their subsequent entry into the rankings by November highlights a rapid upward trajectory, which is an encouraging sign of potential growth and increased consumer interest. The brand's ability to break into the top rankings within a short span suggests effective market penetration strategies. Observing this trend could be valuable for stakeholders and competitors alike, as it indicates Kalvara's capacity to adapt and capture market share swiftly.
Competitive Landscape
In the competitive landscape of cannabis beverages in Alberta, Kalvara has shown a notable presence by entering the top 20 rankings in December 2024, securing the 17th position. This marks a significant milestone for Kalvara, as it was absent from the top 20 in the preceding months, indicating a positive trend in market penetration and consumer acceptance. In contrast, competitors like RIFF and Palmetto have maintained a consistent presence in the rankings, with RIFF fluctuating between 12th and 14th positions and Palmetto holding steady at 12th and 13th before dropping out. Notably, 7 Acres and Vacay experienced a decline, with 7 Acres disappearing from the rankings after October and Vacay dropping out in December. This shift presents an opportunity for Kalvara to capitalize on the apparent volatility among its competitors, potentially increasing its market share if it continues to build on its recent momentum.
Notable Products
In December 2024, Kalvara's top-performing product was the CBD:THC 1:1 Orange Mango Chill Beverage, regaining the top spot after ranking second in the previous two months, with sales reaching 909 units. The CBD:THC 2:1 Pomegranate Chill Beverage, which was the leader in October and November, fell to second place with 339 units sold. The CBD:THC 1:1 Berry Chill Cocktail maintained its third-place position, showing consistent performance over the months. The Tropical Inspire Cocktail improved its standing to fourth place, up from fifth in November, indicating a growing consumer interest. Meanwhile, the THC Citrus Beverage, which had seen fluctuating rankings, settled in fifth place, suggesting a decline in its relative popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
