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Nov-2024
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Overview
Market Insights Snapshot
Kin Slips has demonstrated a strong performance in the Tincture & Sublingual category across several Canadian provinces, maintaining a consistent top ranking. In both Alberta and Ontario, Kin Slips has held the number one position from August to November 2024. This sustained top ranking is indicative of their solid market presence and consumer preference within these regions. Notably, the sales figures in Ontario have shown a significant upward trend, increasing from 43,560 in August to 78,452 in November, reflecting a growing demand for their products. In Saskatchewan, however, Kin Slips only appears in the rankings in November, securing the second position, which suggests a recent entry or increased competition in this market.
While Kin Slips maintains a dominant position in Alberta and Ontario, the absence of their ranking in Saskatchewan for the earlier months of August, September, and October suggests either a lack of presence or insufficient market penetration to break into the top 30. This could be seen as a potential area for growth or a challenge they need to address. The impressive sales growth in Alberta, where sales nearly doubled from October to November, could provide insights or strategies that might be applicable to other markets. The consistent performance in Ontario and Alberta highlights Kin Slips' strong brand loyalty and effective market strategies in these regions, but the varying performance across provinces suggests a nuanced market strategy might be necessary for broader success.
Competitive Landscape
In the Ontario Tincture & Sublingual category, Kin Slips has maintained a dominant position, consistently ranking first from August to November 2024. This sustained top ranking highlights its strong market presence and consumer preference. Notably, Kin Slips has seen a significant upward trend in sales, with November figures showing a substantial increase compared to previous months. In contrast, Being, which entered the rankings in November 2024 at second place, indicates emerging competition. However, the absence of Being in the top 20 for the preceding months suggests that while it is gaining traction, it has yet to establish the consistent market presence that Kin Slips enjoys. This competitive landscape underscores the importance for Kin Slips to continue innovating and engaging with its customer base to maintain its leading position.
Notable Products
In November 2024, the top-performing product for Kin Slips was the Cloud Buster Sublingual Strip 10-Pack (100mg) in the Tincture & Sublingual category, maintaining its number one rank for four consecutive months with a notable sales increase to 2175 units. The Float On Balance & Tranquility Sublingual Strip 10-Pack (100mg) held steady at the second position, continuing its strong performance trend. The CBD/THC 10:1 Park Life Comfort & Relief Sublingual Strips 10-Pack rose to prominence early on and solidified its third-place rank since September 2024. Meanwhile, the CBD/CBN/THC 1:1:1 Shut Eye Sublingual Strip 10-Pack saw a slight improvement, moving up to fourth place from fifth in October. A new entry, the Cloud Buster Sublingual Strip (10mg), debuted in fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
