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Sep-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Kings & Queens has demonstrated a consistent presence in the Concentrates category, maintaining a ranking around the 22nd position from June to August 2024, before slightly dropping to 23rd in September. This stability in ranking, despite a downward trend in sales, suggests a resilient market position in this category. However, the brand's performance in Vapor Pens is less impressive, as they only appeared in the rankings in July, at 42nd place, indicating that they are not a strong contender in this category. This lack of presence in the top 30 for most months could be a point of concern for the brand's growth strategy in the vapor pen market.
The Pre-Roll category shows a different story for Kings & Queens in Maryland, where the brand was not ranked in the top 30 for June and July, but made significant progress by securing the 37th position in August and climbing to 35th in September. This upward movement could indicate a growing acceptance and popularity of their pre-roll products among consumers. The absence of rankings in the earlier months, however, highlights the challenges they faced in gaining traction in this competitive segment. The brand's late entry into the top rankings could be seen as both a positive sign of potential growth and a reminder of the competitive landscape they must navigate.
Competitive Landscape
In the Maryland concentrates market, Kings & Queens has experienced a gradual decline in rank and sales over the past few months, which could be a cause for concern as it faces stiff competition. In June 2024, Kings & Queens was ranked 22nd, maintaining this position through July and August, but slipping to 23rd in September. This downward trend in rank is mirrored by a consistent decrease in sales, suggesting a need for strategic adjustments to regain market share. Notably, brands like Verano and Temple have maintained stronger positions, with Verano not appearing in the top 20 in recent months but previously holding a 12th place rank in June, and Temple consistently ranking within the top 20 until September. Meanwhile, Equity Extracts has also shown a decline, although it remains ahead of Kings & Queens, indicating that the competitive landscape is dynamic and challenging. To improve its standing, Kings & Queens may need to innovate its product offerings or enhance its marketing strategies to better compete with these established brands.
Notable Products
In September 2024, Duct Tape Infused Pre-Roll (1.5g) emerged as the top-performing product for Kings & Queens, securing the number one rank in the Pre-Roll category with impressive sales of 446 units. Stardawg Live Resin Badder (1g) maintained its consistent performance, holding the second rank in the Concentrates category for the third consecutive month, with sales increasing to 331 units. Apple Earth Live Resin Badder (1g) improved its position to third place, despite a slight decrease in sales from August to September. Gelonade Infused Pre-Roll (1.5g) dropped to fourth place after previously being ranked first in August, indicating a shift in consumer preferences within the Pre-Roll category. Pink Passionfruit Infused Pre-Roll (1.5g) rounded out the top five, showing a slight decline in rank from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
