Oct-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Kings & Queens has shown varied performance across different cannabis categories over recent months. In the Concentrates category, the brand maintained a presence in the top 30 rankings from July to September 2024, with ranks fluctuating slightly between 22nd and 24th. However, by October, Kings & Queens did not make it to the top 30, which could indicate a potential dip in their market presence or increased competition in this category. Interestingly, in the Pre-Roll category, the brand demonstrated a positive trajectory, moving from outside the top 30 in August to securing the 27th position by October. This upward movement suggests a growing consumer interest or successful marketing strategies in this category.
Conversely, the Vapor Pens category in Maryland presented challenges for Kings & Queens, as they only appeared in the rankings during July, at 43rd place, and did not rank in the subsequent months. This absence from the top 30 in August through October might indicate a need for the brand to reassess its approach or offerings in this segment. Despite these fluctuations, one notable trend is the substantial increase in Pre-Roll sales from September to October, highlighting a significant growth area that Kings & Queens could capitalize on. Overall, while the brand has shown strengths, particularly in Pre-Rolls, there are areas like Vapor Pens where further strategic efforts may be required to enhance their market position.
Competitive Landscape
In the Maryland pre-roll category, Kings & Queens has shown a notable upward trajectory in its rankings over the past few months, moving from not being in the top 20 in July 2024 to securing the 27th position by October 2024. This positive trend suggests a significant improvement in market presence and consumer acceptance. In contrast, Flower by Edie Parker experienced fluctuations, reaching as high as 20th in July but dropping to 24th by October. Meanwhile, Kind Tree Cannabis saw a decline from 17th in September to 25th in October, indicating potential challenges in maintaining its market position. Co2lors also showed some volatility, peaking at 25th in September but slipping to 28th in October. These shifts highlight an opportunity for Kings & Queens to capitalize on its momentum and potentially surpass these competitors if the current trend continues.
Notable Products
In October 2024, the top-performing product from Kings & Queens was the Strawberry Cough Infused Pre-Roll (1.5g), securing the first rank with notable sales of 613 units. Following closely, the Baazanga Terple Infused Pre-Roll (1.5g) held the second position. The Gelonade Infused Pre-Roll (1.5g) maintained its third-place ranking from September to October, despite a slight drop in sales from August. Duct Tape Infused Pre-Roll (1.5g) climbed to fourth place, previously being the top product in September. Apple Earth Live Resin Badder (1g) consistently held its position in the top five, ranking fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.