Dec-2024
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Overview
Market Insights Snapshot
The cannabis brand Kiss has shown notable performance in the Beverage category across various states and provinces, with particular strength in Ontario. In Ontario, Kiss has seen a steady climb in rankings from September to December 2024, moving from 31st to 25th place. This upward trajectory is indicative of their growing popularity and market penetration in the region. The increase in sales from September to November highlights a peak in consumer interest, although there was a slight dip in December, which still maintained a higher rank than in September. This consistent presence in the top 30 is a positive sign of their resilience and appeal in the competitive beverage market.
However, the absence of Kiss in the top 30 rankings in other states and categories suggests a more localized success story, primarily concentrated in Ontario. This could indicate that while Kiss has managed to carve out a niche within the Ontario market, it faces challenges in expanding its footprint beyond this province. The lack of ranking in other states might also reflect the competitive nature of the cannabis beverage market, where many brands vie for consumer attention. This discrepancy between their Ontario success and other regions could provide insights into market dynamics and consumer preferences that Kiss may need to address to enhance its overall market presence.
```Competitive Landscape
In the Ontario beverage category, Kiss has shown a promising upward trajectory in rankings over the last few months of 2024. Starting from a rank of 31 in September, Kiss improved to 27 in October, further climbing to 24 in November, before slightly dipping to 25 in December. This positive trend in rank correlates with a significant increase in sales, indicating growing consumer interest and market presence. In comparison, Green Monke, which maintained a stable rank of 11 in September and October, experienced a decline to 17 in November and further to 28 in December, suggesting a potential shift in consumer preferences away from their offerings. Meanwhile, brands like AMBR and Embody have shown more stable but less dynamic movements within the rankings, with AMBR moving from 30 to 26 and Embody from 26 to 24 over the same period. The consistent upward movement of Kiss, despite a slight dip in December, positions it as a rising competitor in the Ontario beverage market, potentially poised to challenge more established brands as it continues to capture consumer interest.
Notable Products
In December 2024, the top-performing product from Kiss was Mango Shot (10mg THC, 30ml) in the Beverage category, maintaining its position as the number one ranked product for four consecutive months, with a notable sales figure of 4513 units. The THC Kiss Guava Shot (10mg THC, 30ml) also retained its second-place ranking from November, showing a consistent upward trend in sales over the past months. Chocolate Chip Biscuit (10mg) ranked third, holding steady in its position since October despite a slight decrease in sales compared to earlier months. Dragons Kiss Shot (10mg) remained fourth, with stable sales figures throughout the period. A new entry, Tangerine Tease Chews 2-Pack (10mg), debuted in December, securing the fifth position in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.