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Oct-2024
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Overview
Market Insights Snapshot
In the province of Ontario, the cannabis brand Kiss has shown a fluctuating performance in the Beverage category over the past few months. In July 2024, Kiss was ranked 25th, but it slipped out of the top 30 in August, placing 32nd, and maintained a similar position in September at 31st. However, by October, Kiss had made a notable recovery, climbing back to the 26th position. This movement suggests a potential resurgence in consumer interest or strategic adjustments made by the brand, which could indicate a positive trend if sustained. Despite the dip in rankings during August and September, the improvement in October could signal a promising direction for Kiss in Ontario's competitive beverage market.
While the rankings provide a glimpse into the brand's presence, the sales data further highlights this trend. Kiss experienced a significant drop in sales from July to August, with sales figures decreasing from 28,302 to 11,278. However, the subsequent months saw a gradual recovery, culminating in a more robust sales performance in October with 21,559 in sales. This rebound in sales aligns with their improved ranking and could suggest that Kiss has been effective in regaining its market share after a challenging summer period. The dynamics in Ontario’s beverage category indicate that while Kiss faced challenges, its ability to bounce back could be an indicator of resilience and adaptability in a competitive market.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Kiss has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 25 in July 2024, Kiss saw a decline in August and September, dropping to 32 and 31 respectively, before rebounding to 26 in October. This volatility contrasts with the more stable performance of competitors like Zele, which maintained a relatively higher rank, starting at 20 in July and ending at 24 in October, despite a downward sales trend. Meanwhile, Embody showed a consistent improvement in rank, moving from 27 in July to 25 in October, indicating a steady market presence. The fluctuating ranks and sales figures suggest that Kiss is facing challenges in maintaining a stable market position amidst strong competition, highlighting the need for strategic adjustments to enhance its competitive edge in the Ontario beverage market.
Notable Products
In October 2024, Mango Shot (10mg THC, 30ml) continued its streak as the top-performing product for Kiss, maintaining its number one rank across all months with sales of 5044 units. The THC Kiss Guava Shot (10mg THC, 30ml) held steady at the second position, showing consistent demand in the beverage category. Dragons Kiss Shot (10mg) also maintained its third-place ranking, reflecting stable consumer interest. Notably, Chocolate Chip Biscuit (10mg) made a significant leap to the fourth position, improving from fifth in August and not being ranked in July and September. Meanwhile, THC Dragon's Kiss Shot (10mg THC, 30ml) remained in fifth place, indicating a slight decrease in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
