.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
KOA Exotics has experienced varying performance across different states and product categories. In the California market, their presence in the Pre-Roll category has been less prominent, as they have not ranked within the top 30 brands from October 2024 through January 2025. This suggests a challenging competitive landscape in California, where KOA Exotics might need to reassess their strategies to gain a stronger foothold. Conversely, in New York, KOA Exotics has shown a notable upward movement in the Pre-Roll category, jumping from a rank of 66 in December 2024 to 19 in January 2025. This improvement indicates a successful penetration in the New York market, possibly due to strategic marketing efforts or a shift in consumer preferences.
Examining the sales trends, KOA Exotics has faced a decline in sales in California from October 2024 to January 2025, with a significant drop in January. This downward trend may reflect increased competition or changing consumer tastes in the region. In contrast, their sales in New York have seen a remarkable increase in January 2025, suggesting that their strategies in this state are resonating well with consumers. This divergence in performance across states underscores the importance of localized strategies that cater to the unique dynamics of each market. While California presents challenges, the growth in New York offers a promising opportunity for KOA Exotics to expand its market share and further establish its brand presence.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, KOA Exotics has demonstrated a remarkable turnaround in its market position. After starting at rank 33 in October 2024, KOA Exotics experienced a dip in November and December, ranking 67 and 66, respectively, indicating a challenging period. However, by January 2025, KOA Exotics surged to rank 19, showcasing a significant recovery and a promising upward trend in sales. This rebound positions KOA Exotics alongside competitors like Weekenders, which fluctuated between ranks 17 and 20 during the same period, and P3, which maintained a more stable presence in the top 20. Notably, Ayrloom and Rolling Green Cannabis also showed varying performances, with Ayrloom missing from the top 20 in October but recovering to rank 21 by January, and Rolling Green Cannabis maintaining a steady climb to rank 18. This dynamic market environment highlights the competitive pressures and opportunities for KOA Exotics as it seeks to solidify its position in the New York pre-roll market.
Notable Products
In January 2025, KOA Exotics' top-performing product was the Royal Highness Live Resin Infused Pre-Roll 10-Pack, which secured the number one rank with sales of 2123 units. The Tiramisu Live Resin Infused Pre-Roll 10-Pack climbed from the fifth position in December 2024 to second place, showing significant growth in popularity. El Chapo OG x Frozen Grapes Live Resin Infused Pre-Roll 10-Pack maintained a strong presence, moving from fourth to third place. Vanilla Latte Live Resin Infused Pre-Roll 10-Pack returned to the rankings at fourth place, having been absent in December 2024. Lastly, Pound Town Diamond Infused Pre-Roll 10-Pack re-entered the top five, matching its previous high rank from October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
