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Nov-2024
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Overview
Market Insights Snapshot
Lagunitas has shown a notable performance in the Beverage category within California. Starting from August 2024, the brand was ranked 17th, but it made a significant leap to the 8th position by September and maintained this ranking through November. This consistent top 10 presence highlights Lagunitas's robust market position in California's competitive beverage segment. The increase in sales from August to November suggests a growing consumer preference for their products, which could be attributed to successful marketing strategies or a shift in consumer tastes.
However, Lagunitas's performance in other states or categories is not detailed here, which could imply that the brand has not yet made it into the top 30 in those areas. This absence might be seen as a potential area for growth or a challenge in expanding their market reach beyond California. The data suggests that while Lagunitas is thriving in the California beverage market, they may need to explore strategies to replicate this success in other regions or categories. This could involve tailoring their product offerings or marketing approaches to better align with regional preferences and trends.
Competitive Landscape
In the competitive landscape of the beverage category in California, Lagunitas has demonstrated a significant upward trajectory in rankings and sales from August to November 2024. Initially ranked 17th in August, Lagunitas surged to 8th place by September and maintained this position through November, reflecting a strategic enhancement in market presence. This rise is particularly notable when compared to competitors such as Keef Cola, which fluctuated between 10th and 12th place during the same period, and Lime, which consistently held the 9th rank. Despite Almora Farms and Not Your Father's Root Beer maintaining higher ranks at 7th and 6th respectively, Lagunitas' sales growth trajectory, with a substantial increase from September to November, suggests a strengthening brand appeal and effective market strategies. This competitive analysis underscores Lagunitas' potential to further climb the ranks if current trends continue.
Notable Products
In November 2024, Lagunitas' top-performing product was HiFi Sessions Mango Sparkling Water (10mg THC, 12oz), which ascended to the number one spot with sales reaching 4200 units. The Hi-Fi Sessions Hoppy Chill Sparkling Water (10mg THC, 12oz), previously holding the top rank, moved to second place with 3894 units sold. Hi-Fi Sessions CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) climbed to third place, showing a consistent upward trend over the past months. The Hi-Fi Sessions Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) maintained its position at fourth place, while the Hi-Fi Sessions CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz) remained steady at fifth. These shifts highlight the growing preference for Mango Sparkling Water, as well as stable interest in the other beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
