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Dec-2024
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Overview
Market Insights Snapshot
Lagunitas has maintained a consistent performance within the Beverage category in California throughout the latter part of 2024. The brand held steady at the 8th rank from September to December, indicating a strong and stable presence in this competitive market. While the sales figures experienced a noticeable dip from November to December, the brand's ability to maintain its ranking suggests resilience. This stability could be attributed to a loyal consumer base or effective marketing strategies that kept it firmly within the top 10, even as other brands might have fluctuated in their standings.
In other states, Lagunitas did not appear in the top 30 rankings for the Beverage category, highlighting a potential area for growth or a need to reassess their market strategies outside of California. The absence from these rankings could be seen as a challenge, but also an opportunity for expansion and increased market penetration. The data suggests a concentrated strength in California, but the lack of presence elsewhere might indicate untapped potential or regional market barriers that Lagunitas could address in future strategies.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Lagunitas has consistently maintained its position at rank 8 from September to December 2024, showcasing a stable presence amidst fluctuating sales figures. Despite a dip in sales from November to December, Lagunitas has outperformed brands like Lime, which held the 9th position throughout the same period, and Keef Cola, which fluctuated between ranks 10 and 11. However, Lagunitas faces stiff competition from Almora Farms and Not Your Father's Root Beer, which consistently ranked higher at 7 and 6, respectively. Almora Farms, in particular, has shown a strong upward sales trend, potentially posing a threat to Lagunitas' market share if this trajectory continues. This analysis highlights the need for Lagunitas to innovate and strategize effectively to climb higher in the rankings and capitalize on its market position.
Notable Products
In December 2024, the top-performing product for Lagunitas was Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz) in the Beverage category, reclaiming the number one rank with impressive sales of 6650 units. The HiFi Sessions- Mango Sparkling Water (10mg THC, 12oz) maintained a strong position at rank two, showing a consistent performance since October where it briefly held the top spot. The Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) remained steady at rank three across the last four months, indicating stable consumer demand. The Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) and the CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz) held their positions at ranks four and five, respectively, with no change in ranking since September. Overall, Hi-Fi Sessions products have shown consistent popularity, with minor shifts in rankings, highlighting their robust presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
