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Oct-2024
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Overview
Market Insights Snapshot
Lagunitas has shown a dynamic performance in the Beverage category across various states, with notable fluctuations in rankings. In California, the brand experienced a significant shift in its ranking over the past few months. Starting at 9th place in July 2024, Lagunitas dropped to 18th in August, only to rebound strongly to 8th place by September and maintain that position through October. This resurgence aligns with an impressive increase in sales, which more than quintupled from August to October, indicating a robust recovery and potential market strategy adjustments that paid off. Such movements suggest a volatile but potentially lucrative market presence in California, highlighting the importance of adaptive strategies in the highly competitive beverage sector.
Despite its achievements in California, Lagunitas's absence from the top 30 brands in other states and categories could be a cause for concern or an opportunity for growth. The lack of ranking data in other regions may suggest either a focused market strategy or areas where the brand is yet to establish a significant foothold. This absence from the top 30 could indicate untapped potential or challenges in penetrating those markets, which could be pivotal for Lagunitas's broader strategic planning. Understanding the reasons behind these disparities and leveraging successful strategies from California could be crucial for Lagunitas as it seeks to expand its influence across the United States and beyond.
Competitive Landscape
In the competitive landscape of the beverage category in California, Lagunitas has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, Lagunitas held the 9th position but saw a significant drop to 18th in August, only to rebound back to 8th in September and maintain that rank in October. This volatility contrasts with competitors like Lime, which consistently hovered around the 8th and 9th positions, and Almora Farms, which maintained a steady 7th place throughout the period. Notably, Not Your Father's Root Beer consistently outperformed Lagunitas, holding the 6th rank consistently. Meanwhile, Sip Elixirs showed a stable presence near the bottom of the top 10. Lagunitas' sales trajectory indicates a strong recovery after the dip in August, suggesting a positive trend in consumer demand, albeit with room for improvement in stabilizing its market position against these competitors.
Notable Products
In October 2024, the top-performing product from Lagunitas was Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales of 4,493 units. Following closely, HiFi Sessions- Mango Sparkling Water (10mg) held the second position, consistently improving from its third-place ranking in August. Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) climbed to third place, showing a steady rise from fifth place in August. Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) dropped to fourth place, despite a notable increase in sales compared to previous months. Lastly, Hi-Fi Sessions - CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz) remained stable in fifth place, showing a significant recovery in sales from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
