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Nov-2024
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Overview
Market Insights Snapshot
Leafers has shown consistent performance in the Pre-Roll category in Arizona, maintaining a steady rank of 3rd place from August to November 2024. This stability in ranking highlights Leafers' strong market presence and consumer loyalty in the state. Notably, there was a significant increase in sales from October to November, suggesting a positive reception to potential new product launches or marketing strategies during this period. Such consistency in a competitive category indicates a well-established brand strategy and effective market penetration.
Across other states and categories, Leafers' performance varies, with some regions showing room for improvement. In states where Leafers did not appear in the top 30 rankings, it may suggest a need for a strategic reevaluation or increased promotional efforts to boost their presence. This absence from the top rankings could either be a challenge or an opportunity for Leafers to expand their influence and capture more market share. The disparities in performance across different states underscore the importance of tailoring strategies to local market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Leafers consistently maintained its position as the third-ranked brand from August to November 2024. Despite a steady rank, Leafers faces stiff competition from leading brands like Jeeter and STIIIZY, which have consistently held the first and second ranks, respectively. Notably, Jeeter has a significant lead in sales, consistently outperforming Leafers by a substantial margin. Meanwhile, Leafers has shown a positive sales trend, with a notable increase in November 2024, suggesting potential for growth. The brand's stable ranking amidst rising competition from brands like Cheech & Chong's and Tumble, which have seen fluctuations in their rankings, highlights Leafers' resilience and potential for strategic market positioning.
Notable Products
In November 2024, the Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for Leafers, achieving a notable increase in sales to 6476 units. The Indica Blend Live Resin Diamond Infused Pre-Roll (1g) followed closely, holding steady in the second position, showing a consistent upward trend from August. The Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) climbed to the third spot, indicating a recovery from its lower rankings in previous months. Meanwhile, the Fruit Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) debuted in the rankings at fourth place for November. Finally, the Exotic Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) rounded out the top five, experiencing a slight decline from its earlier leading position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
