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Oct-2024
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Overview
Market Insights Snapshot
Leafers has demonstrated a consistent performance in the Pre-Roll category within Arizona, maintaining a steady position at rank 3 from July to October 2024. Despite a noticeable decline in sales from July to September, the brand managed to recover slightly in October, indicating a potential stabilization or strategic adjustment that might have been implemented. This steady ranking amidst fluctuating sales figures suggests that Leafers has a strong foothold in the Arizona market, possibly due to brand loyalty or effective marketing strategies that keep them in the top tier of competitors.
Interestingly, Leafers' performance in other states and categories remains unlisted in the top 30, suggesting areas where the brand might not have as strong a presence or where competition is significantly tougher. This absence from the rankings could either highlight opportunities for growth or indicate challenges that the brand faces outside of its stronghold in Arizona's Pre-Roll market. Such insights could be vital for stakeholders looking to understand the brand's positioning and strategize future market expansions or product innovations.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, Leafers consistently held the third rank from July to October 2024. Despite maintaining this position, Leafers experienced a notable decline in sales over the months, contrasting with the steady or increasing sales of its competitors. For instance, Jeeter, which consistently ranked first, saw a significant increase in sales in October, while STIIIZY, holding the second rank, also experienced a sales boost in the same period. Meanwhile, Cheech & Chong's improved their rank from sixth to fourth, indicating a positive sales trajectory. This competitive pressure suggests that Leafers may need to strategize to address its declining sales to maintain its market position amidst strong performances from both higher and lower-ranked brands.
Notable Products
In October 2024, the top-performing product from Leafers was the Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, reclaiming its number one spot with sales of 4853. The Indica Blend Live Resin Diamond Infused Pre-Roll (1g) followed closely, moving up to second place from fifth in July and August. The Fruit Blend Live Resin Diamond Infused Pre-Roll (1g) made a notable entry into the rankings, securing the third position. The Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a slight drop, landing in fourth place after being ranked second in July and August. The Exotic Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) saw a decline in its ranking, moving from first in August to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
