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Nov-2024
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Overview
Market Insights Snapshot
Levia has shown a consistent performance in the Massachusetts market, particularly dominating the Beverage category where it has maintained the number one rank from August to November 2024. Despite a slight fluctuation in sales figures, with a dip in September and October followed by a recovery in November, Levia's stronghold in this category is evident. This unwavering top position highlights the brand's strong market presence and consumer preference in the state. However, it's also important to note that Levia's performance in other states or provinces remains undisclosed, which could suggest either a strategic focus on Massachusetts or challenges in expanding its footprint elsewhere.
In the Tincture & Sublingual category within Massachusetts, Levia consistently holds the third rank across the same period. Despite this stable ranking, the sales figures indicate a gradual recovery from a low in September, suggesting a potential increase in consumer interest or successful marketing efforts. The absence of Levia in the top 30 brands for other states or categories might be a point of concern or an opportunity for growth, depending on the brand's strategic goals. This pattern of performance underscores the importance of regional market dynamics and consumer preferences in shaping brand success.
Competitive Landscape
In the Massachusetts beverage category, Levia has consistently maintained its top rank from August to November 2024, demonstrating its strong market presence and consumer preference. Despite a noticeable dip in sales from August to September, Levia managed to recover and even increase its sales in November, indicating resilience and effective market strategies. Meanwhile, Hi5 Seltzer and CANN Social Tonics have been trailing behind, with Hi5 Seltzer consistently holding the second position except for a brief dip to third in September, and CANN Social Tonics fluctuating between third and fourth positions. These competitors have experienced a decline in sales over the months, which contrasts with Levia's upward trend in November, highlighting Levia's competitive advantage in capturing consumer interest and potentially expanding its market share.
Notable Products
In November 2024, the top-performing product for Levia was Celebrate - Hybrid Pride Lemon Lime Seltzer, maintaining its first-place ranking for four consecutive months with a notable sales figure of 12,676 units. Achieve - Raspberry Lime Sativa Seltzer climbed back to second place after dropping to third in October. Dream - Indica Jam Berry Seltzer, which had been in second place in October, moved down to third. Kowloon Mai Tai Sativa Seltzer consistently held the fourth position throughout the four months. A new entry, Winter Seasonal - Hybrid Pomegranate Punch Seltzer, debuted at fifth place, indicating strong initial sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
