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Dec-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, Levia has shown remarkable consistency in the Beverage category, maintaining the top position from September to December 2024. This consistent performance is indicative of strong brand loyalty and effective market penetration. The brand's sales in this category have shown a positive trajectory, culminating in a notable increase in December. Such a trend underscores Levia's dominance and ability to capture consumer interest in this segment. However, it's worth noting that Levia's presence in other states within the Beverage category is not mentioned, suggesting that its influence may be more localized, or perhaps it is not within the top 30 in other markets.
Levia's performance in the Tincture & Sublingual category in Massachusetts also highlights its strong market presence, consistently ranking third from September to December 2024. This steady ranking, along with a gradual increase in sales, suggests a solid foothold in this category as well. The absence of ranking data for other states or provinces in this category could imply that Levia has yet to break into the top 30 in other regions, or it may reflect a strategic focus on Massachusetts. This dual-category strength in a single state indicates a targeted approach that may serve as a blueprint for expansion into other markets.
Competitive Landscape
In the Massachusetts beverage category, Levia has consistently maintained its position as the top-ranked brand from September to December 2024, showcasing its strong market presence and consumer preference. Despite a slight dip in sales from September to October, Levia's sales rebounded significantly in November and December, indicating a robust growth trajectory. This upward trend in sales solidifies Levia's leadership position, even as competitors like Hi5 Seltzer and CANN Social Tonics also experienced sales increases. Hi5 Seltzer maintained its second-place rank, while CANN Social Tonics improved its rank from fourth to third in November, suggesting a competitive market landscape. Nonetheless, Levia's ability to sustain its top rank amidst these dynamics highlights its strong brand loyalty and effective market strategies.
Notable Products
In December 2024, the top-performing product from Levia was Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz), maintaining its number one position from the previous months with sales reaching 13,299 units. Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) held steady at the second spot, continuing its consistent performance. Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) remained third, showing a stable ranking throughout the last four months. Celebrate- Pomegranate Punch Seltzer (5mg THC, 12oz) showed significant growth, climbing to fourth place from its initial fifth position in November. Kowloon Mai Tai Sativa Seltzer (5mg THC, 12oz) dropped to fifth, reflecting a slight decrease in its sales rank compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
