.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Levia has demonstrated a strong and consistent performance in the Beverage category in Massachusetts, maintaining the top rank from July to October 2024. Despite a noticeable decline in sales figures over these months, the brand's ability to hold the number one position indicates a significant market presence and consumer preference in this category. However, the decline in sales could be a point of concern if it continues, as it suggests potential market saturation or increased competition. It remains crucial for Levia to monitor these trends and strategize accordingly to maintain its leading position.
In the Tincture & Sublingual category, Levia has consistently ranked third in Massachusetts from July to October 2024. This steady ranking suggests a solid foothold in this category, though there is room for improvement to climb higher in the rankings. The sales figures have shown some fluctuation, with a slight increase from August to October after a dip in September. Maintaining a consistent performance in both categories is key to sustaining their overall market presence, and any strategic moves to enhance their standing in the Tincture & Sublingual category could further bolster their position in the Massachusetts market.
Competitive Landscape
In the Massachusetts cannabis beverage market, Levia has consistently maintained its top position from July to October 2024, showcasing its strong brand presence and consumer preference. Despite a noticeable decline in sales from July's peak, Levia remains ahead of its competitors, indicating a robust market strategy and loyal customer base. Hi5 Seltzer, which held the second position in July and August, experienced a drop to third place in September and October, reflecting a potential shift in consumer preferences or competitive dynamics. Meanwhile, Chill Medicated demonstrated significant growth, climbing from fifth place in July to secure the second spot by September, suggesting an effective marketing or product strategy that resonates with consumers. These shifts highlight the competitive landscape's fluidity, emphasizing the importance for Levia to continue innovating and engaging with its audience to sustain its leading position.
Notable Products
In October 2024, the Dream - Indica Jam Berry Seltzer emerged as the top-performing product for Levia, moving up from the second position in September. Following closely, the Achieve - Raspberry Lime Sativa Seltzer secured the second spot, maintaining a consistent presence in the top three over the months. Celebrate - Hybrid Pride Lemon Lime Seltzer, which was the leader in both August and September, fell to third place in October. The Kowloon Mai Tai Sativa Seltzer remained steady in fourth place throughout the four months. Notably, the Blood Orange Seltzer entered the rankings for the first time in October, securing the fifth position with a sales figure of 1,675 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
