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Oct-2024
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Overview
Market Insights Snapshot
Mac Oils has demonstrated varied performance across different product categories and states. In the state of Michigan, the brand has not made it into the top 30 rankings in the Concentrates category from July to October 2024, indicating challenges in gaining traction or market share in this segment. This could be seen as a downside, suggesting that Mac Oils may need to reassess its strategy or product offerings in Concentrates to better compete. In contrast, their performance in the Vapor Pens category in Michigan shows a fluctuating yet somewhat stable presence within the top 30, with rankings moving from 24th in July to 30th in October. This suggests that while there is some volatility, Mac Oils has maintained a foothold in this category.
Focusing on Vapor Pens, Mac Oils experienced a notable dip in sales from July to September, with a significant drop in their ranking to 36th place in September. However, they managed to rebound to 30th position by October, indicating a potential recovery or successful adjustment in their strategy. The sales trajectory suggests that while they faced a downturn in late summer, efforts to regain market share were somewhat effective by fall. This highlights the importance of strategic agility and market responsiveness for Mac Oils as they navigate the competitive landscape in Michigan. Further insights into their strategic adjustments or market conditions could provide a deeper understanding of these movements.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Mac Oils has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at rank 24 in July 2024, Mac Oils saw a dip to rank 36 in September before rebounding to rank 30 in October. This volatility in rank is accompanied by a significant decrease in sales from July to September, with a partial recovery by October. In comparison, Mozey Extracts demonstrated a remarkable rise, moving from rank 62 in July to 28 in October, indicating a strong upward trend in both rank and sales. Meanwhile, Bossy and Packwoods maintained relatively stable positions, with Bossy ending at rank 29 and Packwoods consistently around rank 32. The competitive pressure from brands like Mozey Extracts, which have shown a consistent increase in sales and rank, suggests that Mac Oils may need to strategize effectively to regain and maintain its market position in the Michigan Vapor Pens category.
Notable Products
In October 2024, the top-performing product for Mac Oils was the Rainbow Runtz Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales reaching 4,972 units. This product showed a notable improvement from its fourth-place ranking in September. The Blueberry Pound Cake Distillate Cartridge (1g) maintained its strong presence, holding steady at the second position, despite a previous absence in the August rankings. Lemon Cherry Burst Distillate Cartridge (1g) consistently ranked third from September to October, indicating stable performance. Meanwhile, the Apple Mintz Distillate Cartridge (1g) showed a significant rise, moving up from fifth to fourth place, reflecting a growing consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
