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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Mac Oils has shown a notable performance trajectory in the Vapor Pens category. Starting in August 2024, they held the 28th rank, but saw a dip in September to 37th. However, they managed to recover partially in October, climbing to the 34th position, and in November, they made a significant comeback, reaching the 26th rank. This fluctuation in rankings suggests a volatile market presence, but the upward trend in November indicates a potential strategic move or market adaptation that could be beneficial for the brand. The sales figures also reflect this recovery, with a notable increase from $267,351 in October to $290,415 in November, highlighting a positive momentum as they close the year.
Across the broader market landscape, Mac Oils' absence from the top 30 brands in certain months indicates challenges in maintaining a consistent competitive edge. This absence could be seen as a potential area of concern, suggesting either increased competition or a need for improved market strategies. While Michigan is the only state where specific ranking data is available, the trends observed here could be reflective of broader regional dynamics affecting Mac Oils. The brand's ability to bounce back in rankings and sales in Michigan might serve as a case study for similar recovery strategies in other states or provinces where they are not currently ranked in the top 30.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mac Oils has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 28 in August 2024, Mac Oils saw a dip to 37 in September before climbing back to 34 in October and 26 in November. This rebound suggests a positive trend, although it still faces stiff competition. For instance, Pro Gro maintained a consistently higher rank, holding steady at 23 in both October and November. Meanwhile, Church Cannabis Co. also showed a strong performance, improving from 32 in October to 24 in November, surpassing Mac Oils. On the other hand, Fluresh and Mozey Extracts have been closing the gap, with Fluresh improving its rank from 30 to 28 and Mozey Extracts from 31 to 27 in the same period. These dynamics indicate a competitive market where Mac Oils needs to strategize effectively to regain and sustain a higher position.
Notable Products
In November 2024, the top-performing product for Mac Oils was the Blueberry Pound Cake Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with sales of 5123 units. The Rainbow Runtz Distillate Cartridge (1g) followed closely, dropping to second place from its previous top position in October. Apple Mintz Distillate Cartridge (1g) maintained a steady upward trajectory, climbing to third place, showing consistent rank improvement over the past months. Jealousy Distillate Cartridge (1g) entered the rankings at fourth place, indicating a strong debut in sales. Mango Lychee Distillate Cartridge (1g) reappeared in the rankings at fifth place, after not being ranked in September and October, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
