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Aug-2024
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Overview
Market Insights Snapshot
Mac Oils has shown a varied performance across different categories and states in recent months. In the Concentrates category within Michigan, the brand has experienced a significant decline in its rankings, starting at 21st place in May 2024 and falling out of the top 30 by August 2024. This drop is indicative of a substantial decrease in sales, from $217,228 in May to just $19,950 in August. Such a trend suggests that the brand is struggling to maintain its market share in this category, which could be a cause for concern if not addressed promptly.
Conversely, Mac Oils has shown a more stable and slightly improving performance in the Vapor Pens category in Michigan. The brand maintained its 28th rank in May and June 2024, then improved to 21st in July and held steady at 22nd in August. This stability is accompanied by a steady increase in sales, peaking at $595,112 in August. The upward trajectory in this category indicates that Mac Oils is gaining traction and could potentially become a stronger contender if the trend continues. However, the brand's absence from the top 30 in the Concentrates category remains a contrasting point that may need strategic intervention.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mac Oils has shown a notable improvement in its market position over the summer of 2024. Starting from a rank of 28 in May, Mac Oils climbed to 21 by July, before slightly dropping to 22 in August. This upward trend in rank is indicative of a significant increase in sales, particularly from June to July, where sales jumped from $415,842 to $590,129. In comparison, Flav experienced a dramatic rise in rank from 43 in May to 20 in June, but then saw a slight decline, stabilizing around the mid-20s. Meanwhile, North Cannabis and Dragonfly Cannabis showed more consistent performance, with North Cannabis maintaining a rank within the mid-20s and Dragonfly Cannabis ending August with a rank of 20. Traphouse Cannabis Co. held a stronger position overall but saw a decline from 18 in June to 23 in August. These shifts highlight Mac Oils' growing competitiveness and potential to further climb the ranks in the Michigan vapor pen market.
Notable Products
In August 2024, the top-performing product for Mac Oils was White Razz Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number one rank with sales of 6456 units. Mango Lychee Distillate Cartridge (1g) followed closely in second place, maintaining its high performance from previous months. Lemon Cherry Burst Distillate Cartridge (1g) climbed to the third position, showing a consistent upward trend in sales. Banangie Distillate Cartridge (1g) entered the rankings for the first time in fourth place. Rainbow Runtz Distillate Cartridge (1g) saw a decline, dropping to the fifth position after being second in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
