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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, Mama Sue has shown noteworthy performance in the Tincture & Sublingual category within California. After not making it to the top 30 brands in June and July 2024, Mama Sue made a significant leap by securing the 22nd rank in August and further climbing to the 19th position by September. This upward trend indicates a growing consumer preference or effective marketing strategies that have helped the brand gain visibility and traction in the Californian market. The movement into the top 30 is a positive indicator of the brand's potential to capture more market share if these trends continue.
While Mama Sue's performance in California is commendable, it's crucial to note that the brand's presence in other states or categories is not mentioned, suggesting that it may not have achieved a similar breakthrough elsewhere. The absence of ranking data in other states implies that Mama Sue has yet to establish itself among the top 30 brands in those regions, which could be an area for growth and strategic focus. The brand's ability to replicate its Californian success story in other markets could be pivotal in solidifying its position as a leading player in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Mama Sue has shown a notable upward trajectory in recent months. After not ranking in the top 20 from June to August 2024, Mama Sue emerged in September 2024 at the 19th position, indicating a positive shift in market presence. This ascent is particularly significant when compared to competitors like Breez, which saw a decline from 12th to falling out of the top 20 by September, and My Blue Dove, which consistently dropped from 10th in June to 18th by September. Meanwhile, Dr. May maintained a steady position, ranking 16th in September. The data suggests that Mama Sue's strategic efforts may be paying off, as they are gaining traction in a competitive market where others are experiencing fluctuations or declines.
Notable Products
In September 2024, the top-performing product for Mama Sue was the CBD/CBN 1:1 Sleep Tincture (150mg CBD, 150mg CBN, 24mg THC, 15ml) in the Tincture & Sublingual category, maintaining its first-place rank for four consecutive months with a sales figure of 333 units. Notably, the CBD Extra Strength Relief Tincture (300mg CBD, 15ml) dropped out of the rankings after consistently holding the second position from June to August. This indicates a significant shift in consumer preference, possibly due to the increased popularity of the Sleep Tincture. The Sleep Tincture's steady rise in sales suggests strong consumer trust and satisfaction. Overall, these trends highlight a dominant performance by the Sleep Tincture in the September sales period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
