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Dec-2024
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Overview
Market Insights Snapshot
Micro Bar has shown varied performance across different states, particularly in the Vapor Pens category. In Arizona, the brand was absent from the top 30 rankings in September 2024 but made a notable entry at 19th position in October, slipped slightly in November, and returned to the 19th spot by December. This fluctuation indicates a volatile yet promising presence in the state. Meanwhile, in California, Micro Bar has maintained a steady climb within the top 30, moving from 27th place in September to 24th by December, reflecting consistent growth in a highly competitive market.
In Massachusetts, Micro Bar did not break into the top 30, with rankings hovering around the 40s and dropping to 56th in December, suggesting challenges in gaining traction. Conversely, the brand has established a strong foothold in Washington, consistently holding the 4th position from September through December, indicating a robust market presence. Despite a dip in sales in Massachusetts, Washington's steady ranking combined with increasing sales figures highlights Micro Bar's ability to maintain a stronghold in certain markets while facing growth challenges in others.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Micro Bar consistently maintained its position at rank 4 from September to December 2024, indicating a stable market presence. Despite a steady rank, Micro Bar faces stiff competition from brands like Crystal Clear, which held a firm grip on the second rank throughout the same period, showcasing significantly higher sales. Meanwhile, Sticky Frog also maintained its third position, slightly ahead of Micro Bar, suggesting a competitive edge in consumer preference or distribution. Notably, EZ Vape showed an upward trend, climbing from rank 9 in September to 6 by December, which could pose a future threat to Micro Bar's market share if this trend continues. These dynamics highlight the need for Micro Bar to innovate or enhance its marketing strategies to improve its rank and sales in the Washington vapor pen market.
Notable Products
In December 2024, the top-performing product for Micro Bar was Watermelon Mimosa Distillate Disposable (1g) from the Vapor Pens category, maintaining its leading position with sales reaching 10,136 units. Golden Dragon Fruit Flavored Distillate Disposable (1g) held a strong second place, showing consistent sales growth since its introduction in November. Pineapple Express Distillate Disposable (1g) climbed to third place, improving from its fourth position in November. Blue Hawaiian Punch Distillate Disposable (1g) dropped to fourth place, experiencing a slight decline in sales compared to the previous months. Zhirley Temple Distillate Disposable (1g) remained in fifth place, consistent with its ranking in November, despite a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
