Nov-2024
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Overview
Market Insights Snapshot
Micro Bar has shown varied performance across different states and categories over the past few months. In Arizona, the brand made a notable re-entry into the top 30 rankings for Vapor Pens, climbing to 18th place in October 2024 after being absent in September. However, by November, it slightly dropped to 22nd position, indicating some fluctuations in market presence. Meanwhile, in California, Micro Bar maintained a more stable performance, consistently ranking within the top 30, and even showing slight improvements in its positioning from August to October, before stabilizing at 26th place in November. This steady presence in California suggests a strong foothold in one of the largest cannabis markets in the United States.
In contrast, Micro Bar's performance in Massachusetts has been less consistent, as the brand did not break into the top 30 rankings for Vapor Pens during the observed months, which could indicate challenges in penetrating this market. On the other hand, Washington presents a bright spot for Micro Bar, where it consistently held the 4th position from August to November 2024. This strong performance in Washington suggests a well-established brand reputation and consumer loyalty in the state. These insights reflect Micro Bar's varying degrees of market penetration and consumer adoption across different regions, highlighting both opportunities and areas for improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Micro Bar consistently held the 4th rank from August to November 2024, demonstrating stability in its market position. Despite a slight decline in sales from August to September, Micro Bar's sales figures rebounded modestly in October and remained steady into November. This stability is noteworthy given the competitive pressures from brands like Sticky Frog and Crystal Clear, which maintained higher ranks and sales volumes throughout the same period. Meanwhile, Plaid Jacket held the 5th position consistently, indicating that Micro Bar has successfully fended off close competition from below. Additionally, Full Spec showed fluctuating ranks, moving from 7th to 6th, suggesting potential volatility that Micro Bar has managed to avoid. This analysis highlights Micro Bar's resilience and consistent performance amidst a dynamic market environment.
Notable Products
In November 2024, Watermelon Mimosa Distillate Disposable (1g) reclaimed its top spot as the best-selling product for Micro Bar, achieving sales of 8,446 units. Blue Hawaiian Punch Distillate Disposable (1g) improved its ranking from fourth in October to second place in November. Zhirley Temple Distillate Disposable (1g) maintained a steady third position throughout the past four months, indicating consistent performance. Pineapple Express Distillate Disposable (1g) re-entered the rankings in November at fourth place after being unranked in October. Rocket Popz Distillate Disposable (1g) saw a slight decline, moving from fourth in September to fifth in November, showing a gradual decrease in popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.