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Nov-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis beverage market, Mollo has demonstrated consistent performance across several provinces, with notable stability in Alberta where it maintained a steady third-place ranking from August to November 2024. This consistency suggests a strong foothold in Alberta's market, despite a gradual decline in sales figures over the months. In British Columbia, Mollo showed resilience by reclaiming its fourth-place position in October 2024 after a slight dip to fifth in September, indicating a positive recovery trend. The brand's ability to bounce back in British Columbia highlights its adaptability and potential to capture market share despite fluctuations in monthly rankings.
In Ontario, Mollo experienced a downward trend, slipping from fourth place in August to sixth by November 2024. This movement may point to increasing competition or shifting consumer preferences in the province's beverage category. Meanwhile, in Saskatchewan, Mollo maintained a strong presence, briefly climbing to third place in October before settling at fourth in November. The brand's ability to consistently rank within the top four in Saskatchewan suggests a robust market presence, although the drop in November may warrant a closer look at market dynamics or strategic adjustments. These insights into Mollo's performance across provinces provide a snapshot of its market positioning and potential areas for growth or concern.
Competitive Landscape
In the competitive landscape of cannabis beverages in Ontario, Mollo has experienced notable shifts in its market position over recent months. Initially ranked 4th in August 2024, Mollo saw a decline to 6th place by November 2024. This drop in rank reflects a competitive pressure from brands like Sweet Justice, which improved its position from 7th to 5th over the same period, and Phresh Cannabis Beverages, consistently holding the 4th spot. Despite these changes, Mollo's sales figures remained relatively stable, suggesting a loyal customer base even as its rank fluctuated. Meanwhile, Ray's Lemonade maintained a steady presence just below Mollo, indicating a closely contested market space. These dynamics underscore the importance for Mollo to innovate and differentiate to reclaim and sustain a higher rank in this competitive category.
Notable Products
In November 2024, the top-performing product from Mollo was the CBG/THC 2:1 Pineapple Seltzer, which maintained its leading position from October, achieving sales of 18,020 units. The THC/CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage, previously ranked first in August and October, slipped to second place. The CBG/THC 2:1 Mango Seltzer consistently held the third rank across the months from September to November. The CBG/THC 2:1 Blackberry Seltzer showed a positive shift, moving up from fifth in October to fourth in November. Meanwhile, the CBG/THC 1:1 Mollo 10 Sparking Beverage saw a decline, dropping from fourth to fifth place in the same period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
