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Dec-2024
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Overview
Market Insights Snapshot
Mollo has shown a consistent performance in the beverage category across several Canadian provinces. In Alberta, Mollo maintained a strong position, holding the third rank consistently from September to December 2024. This stability indicates a robust presence in the market, despite fluctuations in monthly sales figures. Meanwhile, in British Columbia, Mollo improved its standing, moving from fifth to fourth place by October and sustaining this improved rank through December. This upward movement in British Columbia suggests a growing consumer preference or effective market strategies that could be worth exploring further.
In Ontario, Mollo experienced a slight dip in its ranking, moving from fifth place to sixth in December, despite an increase in sales during that month. This shift could point towards intensified competition within the beverage category. Conversely, in Saskatchewan, Mollo dropped from third to fourth place in November and maintained that position into December. While this might seem like a minor change, it reflects the dynamic nature of the market and the need for Mollo to possibly reassess its strategies to reclaim its previous standing. These movements across different regions highlight the varying competitive landscapes and consumer behaviors in the Canadian cannabis beverage market.
Competitive Landscape
In the Ontario beverage category, Mollo experienced a slight decline in its competitive ranking from fifth place in September, October, and November 2024 to sixth place in December 2024. This shift indicates a competitive landscape where Mollo's sales, despite showing a positive trend with a peak in December, were outpaced by other brands. Notably, Sweet Justice surged from seventh place in September to fourth place by December, showcasing a significant upward trajectory in sales. Meanwhile, Phresh Cannabis Beverages maintained a steady fourth-place rank until December, when it also dropped to fifth, indicating a close competition with Mollo. Ray's Lemonade remained consistent at seventh place from October to December, suggesting a stable but less aggressive market position compared to Mollo. This competitive environment highlights the need for Mollo to strategize effectively to regain its rank and capitalize on its sales growth momentum.
Notable Products
In December 2024, the top-performing product from Mollo was the THC/CBG 1:1 Orchard Chillr Apple Cider Sparkling Beverage, maintaining its number one rank from October, with sales reaching 18,285 units. The CBG/THC 2:1 Pineapple Seltzer followed closely, holding the second position, consistent with its performance in November, and showing a slight increase in sales. The CBG/THC 2:1 Mango Seltzer remained steady at third place throughout the last four months, indicating consistent consumer preference. Notably, the CBG/THC 2:1 Blackberry Seltzer rose to fourth place in December, up from fifth in October, showing a significant growth in sales. Lastly, the CBG/THC 1:1 Mollo 10 Sparking Beverage sustained its fifth-place ranking, demonstrating stable demand despite a previous dip in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
