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Oct-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis beverage market, Mollo has shown consistent performance, particularly in Alberta where it maintained a steady third-place ranking from July through October 2024. This stability suggests a strong foothold in the province, although there was a slight dip in sales in September, which rebounded by October. Similarly, in British Columbia, Mollo held the fourth position throughout the same period, with a notable drop in sales in September but a recovery in October. These trends indicate a resilient brand presence in these provinces, despite some fluctuations in monthly sales figures.
In Ontario, Mollo experienced a dynamic shift, improving its ranking from sixth in July to fourth in August, though it settled at fifth place by October. This movement reflects a competitive market environment where Mollo is actively vying for a higher position. Meanwhile, in Saskatchewan, Mollo's performance improved slightly from fourth place to third by October, indicating a positive trajectory in this smaller market. The brand's absence from the top 30 in other provinces or states highlights areas for potential growth or strategic focus. Overall, Mollo's performance across these regions demonstrates both stability and opportunities for expansion within the Canadian cannabis beverage category.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Mollo has shown a consistent performance with a rank of 5 in both September and October 2024, after peaking at rank 4 in August. This stability in ranking is noteworthy, especially when compared to Ray's Lemonade, which fluctuated between ranks 6 and 7 during the same period. Mollo's sales have demonstrated a positive trend, particularly from July to October, with a noticeable increase in sales from August to October, indicating a robust market presence. In contrast, Collective Project maintained a stronger position at rank 3 for most months, showcasing higher sales figures, while Sweet Justice and Phresh Cannabis Beverages have experienced more variability in their rankings. These dynamics suggest that while Mollo is holding its ground in the competitive beverage market, there is potential for growth by capitalizing on the fluctuating performances of its competitors.
Notable Products
In October 2024, the top-performing product from Mollo was the THC/CBG 1:1 Orchard Chillr Apple Cider Sparkling Beverage, reclaiming its number one position after a brief drop to second place in September, with sales reaching 17,587 units. The CBG/THC 2:1 Pineapple Seltzer held steady in the second rank, maintaining its strong performance from previous months. The CBG/THC 2:1 Mango Seltzer consistently ranked third, showing a steady increase in sales figures. The CBG/THC 1:1 Mollo 10 Sparking Beverage maintained its fourth position, while the newly introduced CBG/THC 2:1 Blackberry Seltzer debuted at fifth place. Overall, Mollo's product rankings showed minor shifts, with the top products maintaining their positions, indicating consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
