Jan-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Mollo has shown consistent performance in the Beverage category across various provinces. In Alberta, Mollo has maintained a steady rank at number three from October 2024 to January 2025, indicating a strong presence in this region. This consistency is mirrored in British Columbia, where the brand also held the fourth position throughout the same period. These stable rankings suggest a solid consumer base and effective market strategies in these provinces. However, in Saskatchewan, Mollo experienced a slight dip from third to fourth place in November 2024, which might suggest increased competition or a shift in consumer preferences.
Ontario presents an interesting case for Mollo, as the brand moved from fifth place in October 2024 to fourth place by January 2025, showing a positive upward trend. This improvement in ranking is coupled with a notable increase in sales, suggesting that Mollo's strategies in Ontario are yielding positive results. The brand's ability to climb in rankings in such a competitive market is noteworthy and hints at potential growth opportunities. Across all these provinces, Mollo's presence in the top five highlights its strong positioning in the Beverage category, but the absence from the top spots could indicate areas for potential improvement or expansion strategies to consider.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Mollo has demonstrated notable resilience and growth. Over the past few months, Mollo's rank fluctuated, starting at 5th in October 2024, slipping to 6th in November and December, but rebounding to 4th in January 2025. This upward movement in January suggests a positive reception to potential strategic initiatives or product offerings. In contrast, Collective Project consistently held the 3rd position, indicating a stable market presence with higher sales figures. Meanwhile, Sweet Justice and Phresh Cannabis Beverages experienced rank shifts, with Sweet Justice improving from 6th to 4th before settling at 5th, and Phresh Cannabis Beverages moving from 4th to 6th. The consistent top performance of Versus, maintaining the 2nd rank throughout, underscores a strong market position. Mollo's ability to climb back to 4th place amidst these dynamics highlights its competitive potential and the importance of strategic agility in this evolving market.
Notable Products
In January 2025, the top-performing product from Mollo was the CBG/THC 2:1 Mango Seltzer, ranking first with sales of 17,760 units. The CBG/THC 2:1 Pineapple Seltzer maintained a strong position, ranking second after previously holding the top spot in November 2024. The CBG/THC 2:1 Blackberry Seltzer moved up to third place, showing a consistent improvement from its fifth-place ranking in October 2024. The THC/CBG 1:1 Orchard Chill'r Apple Cider dropped to fourth, despite being a top contender in previous months. Lastly, the CBG/THC 1:1 Mollo 10 Sparkling Beverage remained steady in fifth place, indicating stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.