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Nov-2024
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Overview
Market Insights Snapshot
Ness has shown varied performance across different provinces in the Vapor Pens category. In Alberta, Ness made significant strides, moving from a rank of 45 in October 2024 to 35 in November 2024, indicating a positive trend in this market. This improvement is reflected in a notable increase in sales, suggesting growing consumer interest or effective sales strategies. Conversely, in British Columbia, Ness experienced a decline, dropping from the 25th position in August 2024 to 39th by November 2024. This downward trend might be a cause for concern, as it indicates a potential loss of market share or increased competition. The brand was able to maintain a presence within the top 40, but the decrease in ranking suggests challenges that may need addressing.
In Ontario, Ness has also seen a decline in its ranking within the Vapor Pens category, moving from 16th in August 2024 to 24th by November 2024. This decline is accompanied by a decrease in sales, which could point to shifting consumer preferences or a need for strategic adjustments. Notably, Ness did not rank within the top 30 in Alberta for the months of August and September 2024, which highlights the brand's struggle to gain a foothold during that period. However, the improvement in November indicates potential recovery or successful market penetration strategies. While the brand's performance in British Columbia and Ontario shows a downward trend, the recent positive movement in Alberta suggests areas of opportunity that could be leveraged for broader market success.
Competitive Landscape
In the Ontario vapor pens category, Ness has experienced a notable decline in its market position from August to November 2024. Initially ranked 16th in August, Ness dropped to 24th by November, indicating a significant shift in consumer preferences or competitive dynamics. This decline in rank is mirrored by a decrease in sales, contrasting with competitors like Foray, which maintained a relatively stable position, only slipping slightly from 18th to 22nd. Meanwhile, Pure Sunfarms showed a positive trend, improving its rank from outside the top 20 to 25th, suggesting a growing market presence. Papa's Herb also experienced a decline, similar to Ness, moving from 21st to 26th, but with less dramatic sales fluctuations. These shifts highlight the competitive volatility in the Ontario vapor pens market, where Ness must strategize to regain its footing amidst evolving consumer preferences and competitive pressures.
Notable Products
In November 2024, the top-performing product from Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product for the fourth consecutive month with sales of 6,593 units. The Blue Kiwi Distillate Cartridge (1g) also held steady at the second rank, although its sales decreased significantly compared to previous months. The Squish'd Berry Distillate Cartridge (1g) remained consistently in third place, reflecting stable performance over the months. The Dark Cherry Distillate Cartridge (1g) regained its fourth position after briefly dropping to fifth in September. Notably, the Ninja Fruit Infused Pre-Roll (0.5g) entered the rankings in October and maintained its fifth position into November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
