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Oct-2024
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Overview
Market Insights Snapshot
Ness has experienced varied performance across different provinces in the Vapor Pens category. In Alberta, the brand has seen a steady decline in rankings, moving from 35th in July 2024 to 42nd by October 2024. This downward trend is mirrored by a significant drop in sales, indicating potential challenges in maintaining market share in this region. Meanwhile, in British Columbia, Ness began in the top 30 but fell to 34th place by October, suggesting increasing competition or shifts in consumer preferences. The decline in both ranking and sales across these provinces highlights areas where Ness may need to reassess its market strategies.
In contrast, Ness's performance in Ontario presents a more stable picture. Despite a slight drop from 16th to 19th place in the rankings from July to October 2024, the brand has managed to maintain a relatively consistent sales volume, suggesting a more resilient market position in this province. This stability in Ontario could provide a foundation for future growth strategies. The absence of Ness in the top 30 rankings in certain months for Alberta and British Columbia could be seen as a potential area of concern, indicating that the brand may need to explore new tactics to enhance its visibility and competitiveness in these markets.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has experienced notable fluctuations in its ranking and sales over recent months. Starting from a rank of 16 in July 2024, Ness maintained this position in August, but saw a decline to 17 in September and further to 19 in October. This downward trend in rank coincides with a decrease in sales from August to October. In contrast, 1964 Supply Co has shown a steady improvement, climbing from rank 20 in July to 17 in October, with a consistent increase in sales. Similarly, Juicy Hoots improved its rank from 27 in July to 18 in October, also reflecting a positive sales trajectory. Meanwhile, Foray and The Loud Plug have shown varying degrees of stability and growth, with The Loud Plug notably jumping from rank 49 in July to 21 by October. These competitive dynamics suggest that Ness may need to reassess its market strategies to regain its footing in the Ontario vapor pen market.
Notable Products
In October 2024, the top-performing product for Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with a sales figure of 6036. Blue Kiwi Distillate Cartridge (1g) also held steady in the second position across all months, demonstrating strong market stability. The Squish'd Berry Distillate Cartridge (1g) remained in third place, showing a slight increase in sales from September. Dark Cherry Distillate Cartridge (1g) improved its ranking from fifth in July to fourth in October, indicating a positive sales trend. Lastly, the Apricot Jelly Distillate Cartridge (1g), which appeared in the rankings in August, maintained its fifth position in October, showcasing its steady market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
