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Nov-2024
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Overview
Market Insights Snapshot
NightNight has shown a varied performance across different categories and regions, with notable trends in the Oil category. In Alberta, NightNight consistently stayed within the top ranks for Oil, peaking at 3rd place in October 2024 before settling at 5th in November. This indicates a strong market presence and consumer preference in Alberta's Oil category, despite a slight dip. Similarly, in British Columbia, NightNight improved its standing from 6th in August to 4th in October, before experiencing a minor decline to 5th in November. These rankings reflect a competitive yet stable positioning in the Oil market across these provinces.
In contrast, NightNight's performance in the Vapor Pens category shows room for growth, particularly in Alberta, where it did not make the top 30 until November, debuting at 72nd place. This suggests a potential area for strategic improvement or increased marketing efforts. Meanwhile, in Ontario, NightNight's ranking in Vapor Pens remained outside the top 30, fluctuating slightly but consistently staying in the 80s range. This consistent lower ranking highlights a challenge in penetrating the Vapor Pens market in Ontario, contrasting with its robust performance in the Oil category, where it maintained a steady 4th place ranking throughout the months.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight has maintained a consistent rank of 4th place from August to November 2024. This stability in rank suggests a solid market presence, although it faces fierce competition from brands like Mod, which consistently holds the 3rd position with a noticeable upward trend in sales over the months. Meanwhile, MediPharm Labs dominates the top spot, maintaining its 2nd rank with substantial sales figures that dwarf those of NightNight. Interestingly, Viola and Glacial Gold have exchanged positions between 5th and 6th, indicating a competitive tussle just below NightNight. While NightNight's sales have remained relatively stable, the brand might need to innovate or enhance its marketing strategies to climb higher, especially given the dynamic shifts among its competitors.
Notable Products
In November 2024, the top-performing product for NightNight was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its first-place ranking for four consecutive months with a sales figure of 7871 units. The CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) also held its position steadily at second place throughout the same period. CBN+CBD Full Spectrum Cartridge (1g) consistently ranked third, showing stable performance in the Vapor Pens category. CBN Pure Oil (30ml) improved slightly, moving up from fifth in October to fourth in November. Meanwhile, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) dropped back to fifth after a brief rise to fourth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
