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Oct-2024
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Overview
Market Insights Snapshot
NightNight has shown strong performance in the Oil category across Canadian provinces, with notable movements in rankings. In Alberta, NightNight's Oil category ranking improved from 5th in September 2024 to 3rd in October 2024, indicating a positive trend in market presence. Similarly, in British Columbia, the brand climbed from 6th in July 2024 to 4th by October 2024, showcasing consistent upward movement. In Ontario, NightNight maintained a steady 4th position in the Oil category from August to October 2024, demonstrating a stable market performance. However, it's important to note that NightNight did not make it into the top 30 rankings for Vapor Pens in Alberta, which could indicate a gap in their product offerings or market strategy in that region.
In the Vapor Pens category, NightNight's performance has been less prominent, particularly in Ontario, where the brand's ranking hovered around the 75th to 80th positions from July to October 2024. Despite not breaking into the top 30, the sales figures reflect a certain level of consumer interest, with a peak in August followed by fluctuations in the subsequent months. This suggests that while NightNight has a solid foothold in the Oil category, there may be potential for growth and improvement in Vapor Pens. The absence of rankings in certain months highlights areas where the brand might focus its efforts to enhance visibility and competitiveness.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, NightNight has experienced some fluctuations in its ranking over the past few months, settling at the 4th position from August to October 2024 after initially holding the 3rd spot in July. This change in rank is primarily influenced by the performance of Mod, which overtook NightNight in August and maintained a steady 3rd position with a notable increase in sales. Meanwhile, MediPharm Labs consistently held the 2nd rank, showcasing a strong market presence with significantly higher sales figures. Despite these shifts, NightNight's sales have shown a positive trend from July to September, although a slight dip was observed in October. The brand remains competitive, but the consistent performance of competitors like Viola and Glacial Gold, both maintaining their ranks, suggests that NightNight may need to strategize to regain its previous standing and boost sales further.
Notable Products
In October 2024, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml) in the Oil category, maintaining its number one rank consistently since July 2024, with sales reaching 8445 units. The CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) also held its second-place position throughout the same period. The CBN+CBD Full Spectrum Cartridge (1g) in the Vapor Pens category remained steady in third place across all months. The K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) showed a notable improvement, moving up to fourth place in October from fifth in September. Meanwhile, the CBN Pure Oil (30ml) slipped to fifth place in October, reflecting a decrease in sales from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
