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Dec-2024
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has maintained a consistent presence in the California beverage category, holding steady at the 6th position from September through December 2024. This stability in ranking suggests a strong foothold in the market, despite a slight dip in sales in November. The brand's ability to rebound with increased sales in December indicates a potential seasonal boost or successful promotional efforts. However, it's important to note that Not Your Father's Root Beer did not appear in the top 30 brands in other states or categories during this period, which could highlight potential areas for growth or expansion.
The absence of Not Your Father's Root Beer from the top 30 rankings in other states suggests that the brand's performance is currently concentrated in California. This could be due to a variety of factors, such as regional preferences or distribution limitations. While this focus has allowed the brand to maintain a strong position in California, exploring opportunities in other states could be beneficial for long-term growth. The brand's steady sales performance in California might serve as a model for expansion strategies in similar markets, where consumer preferences align with their offerings.
Competitive Landscape
In the competitive California beverage market, Not Your Father's Root Beer consistently held the 6th rank from September to December 2024, indicating a stable position amidst fluctuating sales dynamics. Despite this stability, the brand faces stiff competition from Manzanita Naturals and Pabst Labs, which both oscillated between the 4th and 5th ranks during the same period. Notably, Manzanita Naturals maintained a higher sales volume, particularly in November, which could suggest stronger consumer preference or more effective marketing strategies. Meanwhile, Lagunitas and Almora Farms remained consistently ranked at 8th and 7th, respectively, indicating a competitive but slightly lower market presence compared to Not Your Father's Root Beer. The consistent ranking of Not Your Father's Root Beer suggests a loyal customer base, but the brand may need to innovate or enhance its marketing efforts to climb higher in the rankings and increase its market share against these formidable competitors.
Notable Products
In December 2024, Not Your Father's Root Beer's top-performing product was Root Beer Soda (100mg) which maintained its first-place ranking from previous months, with notable sales of 20,964 units. Alpine Splash Live Resin Soda (100mg THC, 16oz) consistently held the second position throughout the last four months, showing an increase in sales to 15,781 units in December. Root Beer Soda (10mg) also remained steady in third place across the months, with sales rising to 2,563 units. The Alpine Splash Caffeine 20-Pack (100mg) continued to rank fourth, although its sales slightly decreased to 315 units. Root Beer Live Resin Gummies (100mg) did not have complete data for December, but it was ranked fifth in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
