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Oct-2024
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has demonstrated consistent performance in the beverage category in California. Over the months from July to October 2024, the brand maintained a steady 6th place ranking, indicating a strong foothold in the market. Despite a slight dip in sales from July to August, the brand quickly recovered, showcasing an upward trend in September and October. This stability in ranking suggests that Not Your Father's Root Beer has a loyal customer base and effective market strategies in California, which could be a positive sign for its future performance in the state.
However, the brand's presence outside of California is not as prominent, as it does not appear in the top 30 rankings in other states or provinces, which could be a point of concern. This absence indicates potential growth opportunities in new markets where the brand has yet to establish a significant presence. Not being ranked in other regions could also suggest that the brand might need to adapt its marketing strategies or product offerings to better align with consumer preferences in those areas. Understanding these dynamics could provide valuable insights for the brand as it seeks to expand its market reach beyond California.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in California, Not Your Father's Root Beer consistently maintained its position at rank 6 from July to October 2024. This stability in ranking suggests a steady consumer base and consistent sales performance, even as other brands experienced fluctuations. For instance, Manzanita Naturals held a strong position at rank 4, indicating a slightly higher market penetration. Meanwhile, Pabst Labs also maintained a close competition at rank 5, just above Not Your Father's Root Beer, which suggests a tight race among these brands. Interestingly, Lagunitas demonstrated significant volatility, dropping to rank 18 in August but recovering to rank 8 by October, highlighting potential opportunities or challenges in their market strategy. Overall, while Not Your Father's Root Beer remains a solid contender, the competitive dynamics with brands like Manzanita Naturals and Pabst Labs indicate areas where strategic adjustments could potentially enhance its market position.
Notable Products
In October 2024, Not Your Father's Root Beer continued to dominate the market with its Root Beer Soda (100mg) securing the top rank in the beverage category, boasting sales of 18,970 units. The Alpine Splash Live Resin Soda (100mg) maintained its consistent second place, reflecting its steady popularity. The Root Beer Soda (10mg) also retained its third position, showing a slight increase in sales compared to previous months. The Alpine Splash Caffeine 20-Pack (100mg) and Root Beer Live Resin Gummies (100mg) held their fourth and fifth rankings, respectively, despite a decline in sales for both products. Overall, the rankings of these products have remained stable from July through October 2024, indicating strong brand loyalty and consistent consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
