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Nov-2024
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has demonstrated consistent performance in the beverage category across several states. In California, the brand maintained a steady ranking at 6th place from August through November 2024, indicating a strong and stable presence in the market. This consistency in ranking suggests that the brand has a solid customer base and effective market strategies in place. However, the absence of rankings in other states implies that the brand has not yet penetrated the top 30 in those markets, which could be seen as an opportunity for growth or a challenge to overcome depending on the brand's strategic goals.
Despite the lack of presence in other states, Not Your Father's Root Beer has shown positive sales growth in California, with sales figures rising incrementally from August to November 2024. This upward trend in sales, even while maintaining the same rank, indicates an increasing consumer demand and possibly successful promotional activities or product offerings. The brand's ability to sustain its ranking while increasing sales volume is a noteworthy achievement, suggesting that it is effectively capturing a larger share of the beverage market in California. This performance highlights the importance of focusing on key markets to drive growth and establish a strong foothold in competitive categories.
Competitive Landscape
In the competitive landscape of the beverage category in California, Not Your Father's Root Beer has maintained a consistent rank of 6th place from August to November 2024. This stability in ranking suggests a steady market presence, although it faces stiff competition from brands like Manzanita Naturals and Pabst Labs, which have consistently held higher positions at 4th and 5th, respectively. Notably, Lagunitas has shown remarkable growth, jumping from 17th in August to 8th by September and maintaining that position through November, indicating a potential threat if this upward trend continues. Meanwhile, Almora Farms remains a stable competitor at 7th place, just below Not Your Father's Root Beer. Despite these competitive pressures, Not Your Father's Root Beer has shown a positive trend in sales, with a gradual increase from August to November, suggesting a loyal customer base and effective marketing strategies that could be leveraged further to improve its ranking.
Notable Products
In November 2024, Not Your Father's Root Beer's top-performing product was the Root Beer Soda (100mg) in the Beverage category, maintaining its first-place rank for four consecutive months with sales reaching 21,093 units. The Alpine Splash Live Resin Soda (100mg) also held steady in second place, despite a slight decrease in sales from October. The Root Beer Soda (10mg) continued its consistent performance, securing the third spot throughout the months from August to November. The Alpine Splash Caffeine 20-Pack (100mg) remained in fourth place, with a noticeable decline in sales each month. Notably, the Root Beer Live Resin Gummies (100mg) did not rank in November, indicating a possible drop in popularity or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
