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Jan-2025
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Overview
Market Insights Snapshot
Nuvata's performance in the Vapor Pens category has shown varied results across different states. In California, Nuvata experienced fluctuations in its ranking, starting at 83rd place in October 2024 and dropping to 99th in December before improving to 79th by January 2025. This improvement in January indicates a positive trend despite the challenges faced in the previous months. However, the fact that Nuvata did not break into the top 30 brands in California during this period suggests there is still significant room for growth in this competitive market.
In contrast, Nuvata has maintained a stronger position in Illinois, consistently ranking within the top 30 brands for Vapor Pens. Starting at 23rd place in October 2024, Nuvata improved to 19th in December before returning to 23rd in January 2025. This stability in Illinois highlights Nuvata's solid market presence and potential for further growth. The sales figures, although not detailed here, suggest a dynamic market environment that Nuvata is navigating with some success, especially compared to its performance in California.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Nuvata has shown a dynamic performance over the recent months. Starting from a rank of 23 in October 2024, Nuvata improved to 19 by December, indicating a positive trend in its market presence. However, by January 2025, it slipped back to 23, suggesting potential volatility or increased competition. Notably, Verano and Redbud Roots have been consistent competitors, with Verano maintaining a rank just outside the top 20, while Redbud Roots fluctuated similarly to Nuvata but managed a higher rank in November. Despite these fluctuations, Nuvata's sales peaked in December, surpassing both Verano and Redbud Roots, which could indicate a strong consumer response to promotional efforts or product launches during that period. As the market evolves, Nuvata's ability to regain and sustain higher rankings will be crucial in maintaining its competitive edge.
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Notable Products
In January 2025, the top-performing product for Nuvata was the CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g) in the Vapor Pens category, which ascended to the number one rank with sales of 2325. The CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) followed closely, maintaining a strong position by climbing from third to second place. The Flow - CBD/THC 1:1 Apricot Distillate Disposable (0.5g) made a notable rise, securing the third spot after being unranked in December. Meanwhile, the CBD/THC 1:9 Tangerine Mind Dominant Distillate Disposable (0.5g) improved its standing to fourth place from fifth in December. Conversely, the CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g) saw a decline, dropping to fifth place from consistently holding second in the prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
