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Sep-2024
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Overview
Market Insights Snapshot
Nuvata has shown a noteworthy performance in the Vapor Pens category across different states, with a particularly strong presence in Illinois. In Illinois, Nuvata's ranking improved from 25th place in June 2024 to 19th in July, maintaining a stable position at 20th place in both August and September. This consistent ranking within the top 20 indicates a solid foothold in the Illinois market. The sales figures reflect this upward trend, with a noticeable increase from $524,974 in June to $697,252 in August, before a slight dip in September. The brand's ability to maintain a high ranking suggests a robust consumer base and effective market strategies in this state.
In contrast, Nuvata's performance in Missouri demonstrates room for improvement. The brand ranked 35th in June and 32nd in July in the Vapor Pens category but did not make it into the top 30 for August and September. This absence from the top 30 could be indicative of a challenging market environment or increased competition. Despite this, the sales figures for June and July show a positive trend, with an increase from $164,518 to $190,643, suggesting that while the brand faces ranking challenges, there is still consumer interest that could be leveraged to improve its standing in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Nuvata has shown a notable improvement in its ranking over the past few months. Starting from outside the top 20 in June 2024, Nuvata climbed to the 19th position in July and maintained a stable presence around the 20th rank through September. This upward trend in rank is accompanied by a consistent increase in sales, suggesting growing consumer interest and market penetration. In comparison, Bloom experienced fluctuating ranks, peaking at 17th in June but dropping out of the top 20 in July before stabilizing around the 18th position. Similarly, Verano and High Supply / Supply have seen variable rankings, indicating potential volatility in consumer preferences. Meanwhile, Crystal Clear has seen a decline, moving from the 20th position in June to 22nd by September. These dynamics highlight Nuvata's potential to capture more market share as it continues to strengthen its position against competitors in the Illinois vapor pen market.
Notable Products
In September 2024, Nuvata's top-performing product was the CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place rank consistently since June with sales of 4,135 units. Following closely was the CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g), which held the second position, unchanged from August. The CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g) remained steady at third place throughout the months. The CBD/THC 1:9 Lime Body Balance Distillate Disposable (0.5g) showed stability, ranking fourth in both August and September. Finally, the CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) maintained its fifth-place position, having experienced a drop from second in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
