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Sep-2024
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Overview
Market Insights Snapshot
OHJA has shown a varied performance across different provinces and categories, particularly in the Pre-Roll segment. In Alberta, the brand has made a notable improvement, breaking into the top 30 from a previous ranking of 36 in June 2024 to 29 by September 2024. This upward trend is accompanied by a steady increase in sales, culminating in a total of 305,270 CAD in September. Conversely, in Ontario, OHJA has experienced a slight decline in their Pre-Roll category ranking, moving from 22nd place in June to 26th by September, with a corresponding dip in sales figures.
In Saskatchewan, OHJA's performance in the Pre-Roll category has been relatively stable, maintaining a presence within the top 15 throughout the months analyzed. The brand achieved its highest ranking in July 2024, reaching the 10th position, before settling at 15th in September. This fluctuation in ranking is reflected in their sales, which peaked in August but saw a reduction in September. The consistency in Saskatchewan suggests a strong market presence, albeit with some volatility in sales performance. However, the absence of OHJA in the top 30 rankings in other categories or regions might indicate areas for potential growth or concern.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, OHJA has experienced fluctuating ranks from June to September 2024, indicating a dynamic market environment. OHJA maintained a stable position in June and July at rank 22, but saw a slight decline to rank 24 in August and further to rank 26 in September. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. Notably, Color Cannabis showed a similar trend, starting at rank 21 in June, improving to 19 in July and August, but dropping out of the top 20 by September. Meanwhile, Sheeesh! demonstrated a positive trajectory, climbing from rank 38 in June to 25 in September, which may indicate a growing consumer preference for their offerings. SUPER TOAST also showed improvement, particularly in August with a significant jump to rank 26, before settling at 27 in September. These shifts highlight the competitive pressures OHJA faces and underscore the importance of strategic adjustments to regain and enhance its market position.
Notable Products
In September 2024, OHJA's top-performing product was the El Jefe Pink Pre-Roll 10-Pack (3.5g), which ascended to the number one rank with sales of 8,817 units. The Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) maintained its consistent performance, holding the second spot across two consecutive months. Lemon Mintz Pre-Roll 10-Pack (3.5g), which previously dominated the top rank, slipped to third place. Amnesia Haze Pre-Roll 10-Pack (3.5g) consistently held the fourth position, showing stable sales despite a decrease from the previous month. BlueFin Tuna Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place, following a period of unavailability in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
