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Oct-2024
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Overview
Market Insights Snapshot
OHJA has shown varied performance across different Canadian provinces in the Pre-Roll category. In Alberta, the brand has faced challenges, slipping from the 30th position in July 2024 to 39th by October 2024. This indicates a decline in market presence, as evidenced by a decrease in sales from approximately 252,428 CAD in July to 198,524 CAD in October. Conversely, in Saskatchewan, OHJA has demonstrated resilience, despite a dip in rankings from 10th in July to 18th in September, it managed to recover slightly to the 16th position by October. This suggests a potential stabilization or strategic adjustment in the market, although sales figures show fluctuations, indicating a challenging competitive landscape.
In Ontario, OHJA maintained a relatively stable presence, with rankings fluctuating slightly between 22nd and 26th place from July to October 2024. While the rankings indicate a consistent performance, the slight decline in sales from 558,559 CAD in July to 544,628 CAD in October suggests that the brand may need to evaluate its strategies to maintain or improve its market share. Notably, OHJA's absence from the top 30 in Alberta in October could be seen as a significant concern, as it indicates a loss of competitive edge in that province. Overall, OHJA's performance across these provinces highlights the importance of adaptive strategies to navigate the dynamic cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced fluctuations in its market position, which could impact its sales trajectory. Over the months from July to October 2024, OHJA's rank has seen a slight decline, moving from 22nd to 26th place. This downward trend contrasts with the performance of competitors like Rizzlers, which has shown a significant upward movement from 62nd to 27th place, indicating a strong growth in market presence. Meanwhile, Sheeesh! has maintained a stable rank around the 25th position, suggesting consistent sales performance. Dab Bods and SUPER TOAST have also shown varied performances, with Dab Bods slightly declining and SUPER TOAST improving its rank. These dynamics highlight the competitive pressure OHJA faces, necessitating strategic adjustments to regain or enhance its market position in the Ontario Pre-Roll sector.
Notable Products
In October 2024, OHJA's top-performing product was El Jefe Pink Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking from the previous month with sales of 6,778 units. Following closely, Lemon Mintz Pre-Roll 10-Pack (3.5g) held the second position, consistent with its September ranking. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) remained steady at third place for the second consecutive month. Lime Mjto Pre-Roll 10-Pack (3.5g) improved its position from fifth to fourth, indicating a positive sales trend. Amnesia Haze Pre-Roll 10-Pack (3.5g) experienced a slight drop, moving from fourth to fifth place, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
