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Dec-2024
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Overview
Market Insights Snapshot
OHJA has demonstrated a varied performance across different Canadian provinces in the Pre-Roll category. In Alberta, OHJA's ranking has seen a decline, moving from 29th in September 2024 to falling out of the top 30 by December 2024. This drop is reflected in the sales figures, which have decreased steadily over the months. In contrast, in Saskatchewan, OHJA has shown resilience, improving its rank from 22nd in September to 18th in November, before settling back to 22nd in December. This improvement is accompanied by a notable increase in sales during the same period, indicating a positive reception among consumers in the province.
In Ontario, OHJA has maintained a relatively stable position within the Pre-Roll category, though it did slip slightly from 25th in September to 32nd by December 2024. Despite this decline in ranking, the sales figures suggest a consistent demand, albeit with a slight downward trend. This indicates that while OHJA may face stiff competition in Ontario, it still holds a significant market presence. The varying performances across these provinces underline the importance of localized strategies and consumer preferences that can impact brand rankings and sales differently across regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced a slight decline in its ranking over the last few months of 2024, moving from 25th in September to 32nd in December. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, brands like Sheeesh! and The Loud Plug have demonstrated more stable or improving positions, with The Loud Plug climbing from 33rd to 30th, and Sheeesh! maintaining a higher rank despite a slight drop in sales. These competitors have managed to capture consumer interest more effectively, potentially impacting OHJA's performance. Meanwhile, GREAZY has shown consistent improvement, suggesting a growing presence in the market. To regain its competitive edge, OHJA may need to explore strategies to boost its visibility and appeal to consumers in this dynamic market.
Notable Products
In December 2024, the top-performing product from OHJA was Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g), which climbed to the first position with sales of 5698. Lemon Mintz Pre-Roll 10-Pack (3.5g) followed closely in second place, having dropped from its first-place ranking in November. El Jefe Pink Pre-Roll 10-Pack (3.5g) maintained its third-place position from the previous month, despite a consistent decline in sales since September. Amnesia Haze Pre-Roll 10-Pack (3.5g) improved its ranking from fifth in October and November to fourth in December. Lime Mjto Pre-Roll 10-Pack (3.5g) rounded out the top five, experiencing a decrease in rank and sales since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
