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Nov-2024
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category has shown varied results across different Canadian provinces. In Alberta, the brand struggled to maintain its position within the top 30, as indicated by its absence from the rankings from August to November 2024. This trend could be concerning, suggesting that OHJA is losing traction in this market. Conversely, in Saskatchewan, OHJA demonstrated resilience by climbing from a rank of 19 in September to 14 by November, indicating a positive reception and potential growth in consumer preference. The sales data corroborates this upward trend, reflecting a steady increase in revenue over the same period.
In Ontario, OHJA maintained a consistent presence in the Pre-Roll category, with a stable ranking around the mid-20s, specifically holding the 26th position in both October and November. Despite this stability in rankings, there was a noticeable decline in sales from September to November, which may suggest a need for strategic adjustments to enhance market penetration or consumer engagement. Overall, while OHJA displays strength in certain regions, the brand's performance highlights the importance of tailored strategies to address the unique challenges and opportunities present in each provincial market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced a slight decline in its rankings over the past few months, moving from 24th in August 2024 to 26th by November 2024. This downward trend in rank is mirrored by a decrease in sales, which could be attributed to the competitive pressure from other brands. Notably, Sheeesh! maintained a stable position at 25th, slightly ahead of OHJA, while The Original Fraser Valley Weed Co. consistently held a higher rank at 24th despite a decrease in sales. Meanwhile, FIGR showed an upward trajectory, improving from 33rd to 27th, which may indicate an increasing threat to OHJA if this trend continues. The competitive dynamics suggest that OHJA may need to strategize to regain its footing and counteract the sales decline, potentially by differentiating its offerings or enhancing its market presence.
Notable Products
In November 2024, the top-performing product for OHJA was the Lemon Mintz Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its position at rank 1 with sales of 6077 units. Following closely, the Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) held the second rank, demonstrating consistent performance over the past months. The El Jefe Pink Pre-Roll 10-Pack (3.5g), which had been the leader in previous months, slipped to third place in November. Amnesia Haze Pre-Roll 10-Pack (3.5g) remained steady at the fourth position, while Lime Mjto Pre-Roll 10-Pack (3.5g) rounded out the top five, despite a slight decline in sales. Overall, the rankings reflect a competitive market with slight shifts in product popularity from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
