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Sep-2024
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Overview
Market Insights Snapshot
Olala's performance in the Beverage category across various states reveals some interesting trends. In California, Olala made a notable entry into the top 30 beverage brands in July 2024, securing the 25th position, and maintained this rank in August. However, it did not appear in the top 30 in June or September, indicating some fluctuations in market presence. This suggests that while Olala has the potential to compete among the top brands, maintaining consistent performance remains a challenge in California's competitive market. The absence in June and September might point to seasonal factors or strategic shifts in brand focus, which could be areas worth exploring further.
Beyond California, the data does not provide a complete picture of Olala's performance in other states or categories, which might suggest that the brand is either not prioritizing expansion beyond California or facing challenges in gaining traction in other markets. The consistent ranking in the middle of the year in California indicates a potential peak in consumer interest or successful marketing efforts during those months. However, the lack of ranking in September could highlight a need for strategic adjustments or possibly increased competition during that period. Understanding these dynamics could be crucial for stakeholders aiming to capitalize on Olala's market opportunities.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Olala has experienced fluctuating rankings, notably missing from the top 20 in June 2024 and maintaining a consistent 25th rank in July and August. This indicates a stable yet challenging position as Olala competes with brands like Tonik, which entered the rankings at 23rd in August, and Treesap, which improved from 26th in August to 24th in September. Meanwhile, 5G (530 Grower) consistently outperformed Olala, maintaining a top 23 position throughout the months. These dynamics suggest that while Olala maintains a presence in the market, it faces stiff competition from brands that are either new entrants or showing upward mobility, highlighting the need for strategic initiatives to enhance its market position and sales performance.
Notable Products
In September 2024, the top-performing product for Olala was Blue Raspberry Infused Soda (100mg), which climbed to the number one rank with sales of 142 units, marking a steady rise from its fourth position in August. Orange Cream Infused Soda (100mg), previously holding the top rank in July and August, slipped to second place. Mango Soda (100mg) maintained a stable performance, securing the third position despite a drop in sales. Rootbeer Soda (10mg) entered the rankings for the first time at fourth place. Meanwhile, Orange Cream Natural Craft Soda (10mg) consistently held the fifth position, showing a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
