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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis beverages, Olala has shown a fluctuating presence across different states. In California, Olala secured the 24th rank in August 2024, indicating a foothold in the beverage category. However, the absence of rankings for the subsequent months suggests a decline in their competitive positioning, as they did not manage to stay within the top 30 brands. This drop in rank could be attributed to increasing competition or shifts in consumer preferences within the state.
While specific sales figures beyond August are not disclosed, the initial ranking and sales data reflect Olala's potential in the California market. The lack of data for September through November 2024 highlights a potential area of concern or opportunity for Olala to re-evaluate its strategies and regain market presence. Understanding the dynamics and consumer trends in California could be crucial for Olala to improve its ranking and secure a more stable position in the cannabis beverage category.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Olala has faced notable challenges, particularly in maintaining its rank and sales momentum. As of August 2024, Olala was ranked 24th, but it did not appear in the top 20 in the subsequent months, indicating a decline in its competitive standing. In contrast, Happy Daze emerged in November 2024 with a rank of 23rd, suggesting a stronger market presence. Meanwhile, Drink Loud consistently maintained a higher rank, fluctuating between 21st and 22nd from August to October 2024, reflecting stable sales performance. 5G (530 Grower) showed a downward trend, dropping from 22nd in August to 24th in November, which could indicate potential opportunities for Olala to reclaim market share. Additionally, Bodega entered the rankings in September at 26th, highlighting the dynamic nature of the market. These shifts underscore the competitive pressures Olala faces and the need for strategic initiatives to enhance its market position and drive sales growth.
Notable Products
In November 2024, Olala's top-performing product was Rootbeer Soda (10mg), reclaiming its top spot with sales of 109 units, a notable rise from its previous rankings. Blue Raspberry Infused Soda (100mg) followed closely in second place, maintaining a strong performance despite a slight drop in sales compared to October. Orange Cream Soda (10mg) made a significant entry into the rankings, securing the third position. Meanwhile, Orange Cream Infused Soda (100mg) slipped to fourth place, continuing its downward trend from the previous months. Guava Soda (100mg) re-entered the rankings in fifth place, showing a modest sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
