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Nov-2024
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Overview
Market Insights Snapshot
Ovis has shown consistent performance in the Capsules category within Alberta. Maintaining the 11th position from August through October 2024, Ovis made a slight improvement by moving up to the 10th rank in November. This upward movement indicates a positive trend in their market presence and suggests an effective strategy in maintaining and slightly increasing their market share. The sales figures have fluctuated, with a notable dip in September followed by a recovery in October, which aligns with their ranking stability and minor advancement. This consistency in their ranking highlights a steady demand for their products in the Alberta market.
Interestingly, Ovis's performance in other states or categories is not detailed, suggesting that they might not be among the top 30 brands in those areas. This absence could indicate potential areas for growth or a need for strategic adjustments to enhance their visibility and competitiveness in other markets. The focus on Alberta's Capsules category could imply a strategic concentration of efforts where they have established a foothold, possibly at the expense of broader market exploration. This selective performance analysis offers insights into Ovis's market dynamics and potential areas for expansion.
Competitive Landscape
In the Alberta capsules market, Ovis has experienced a slight upward shift in its ranking, moving from 11th place in August, September, and October 2024 to 10th place in November 2024. This improvement in rank, however, does not correlate with a significant increase in sales, as Ovis's sales figures have fluctuated, with a notable decrease from August to November. In contrast, Indiva has maintained a consistent presence in the top 10, climbing from 10th to 8th place by October and sustaining that position in November, with sales showing a strong upward trend. Meanwhile, Dosecann has seen a drop in rank from 7th to 10th in October, before recovering to 9th in November, reflecting a volatile sales pattern. Pennies did not rank in the top 20 in October, indicating a potential struggle to maintain market presence. These dynamics suggest that while Ovis has improved its rank slightly, it faces stiff competition from brands like Indiva and Dosecann, which have shown stronger sales performance and rank stability in the Alberta capsules category.
Notable Products
In November 2024, Ovis's top-performing product was the Blue THC Softgel 15-Pack (150mg) in the Capsules category, maintaining its number one rank for four consecutive months with a sales figure of 1,424. The Blue THC Softgel 50-Pack (125mg) experienced a significant rise, moving from fifth place in October to second place in November. CBD Softgels 30-Pack (1500mg CBD) secured the third position, showing a slight drop from its consistent fourth place in the previous months. The CBG/CBD/THC 1:1:1 Softgels 15-Pack saw a notable decline, moving from second to fourth place. New to the rankings, CBN Goftgels 10-Pack (200mg CBN) entered the list in fifth place, indicating a growing interest in CBN products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
