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Aug-2024
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Overview
Market Insights Snapshot
P3 has shown notable performance in the Pre-Roll category across various states, with significant upward movements in rankings. In Colorado, P3 improved from a rank of 59 in May 2024 to breaking into the top 30 by August 2024. This upward trend is indicative of growing consumer preference and market penetration. Similarly, in Illinois, P3 climbed from rank 26 in May to rank 17 in August, showcasing consistent growth and increased market share. On the other hand, P3 did not make it into the top 30 in Massachusetts until August, indicating slower traction in this state.
In Maryland, P3 demonstrated a strong performance, moving from rank 32 in May to rank 13 in July, although it saw a slight dip to rank 17 in August. This fluctuation suggests a competitive market environment. Meanwhile, in New York, P3 showed a steady climb from rank 36 in May to rank 18 in August, reflecting a positive and consistent growth trajectory. The absence of P3 in the top 30 rankings for several months in Massachusetts highlights a potential area for strategic improvement. Overall, P3's performance across these states indicates robust growth with room for further expansion and consolidation in specific markets.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, P3 has shown significant improvement in its ranking over the summer months of 2024. Starting from a rank of 26 in May, P3 climbed to 17 by August, indicating a positive trend in market performance. This upward movement is noteworthy when compared to competitors like Kaviar, which fluctuated around the 20s and only managed to break into the top 20 in August. Similarly, Grassroots experienced a decline from 12 in May to 16 in August, despite having higher sales figures. Meanwhile, Aeriz maintained a relatively stable position but did not show the same upward momentum as P3. Another competitor, TwentyTwenty (IL), also improved its rank but not as dramatically as P3. This consistent rise in rank for P3 suggests a growing consumer preference and effective market strategies, making it a brand to watch in the Illinois pre-roll market.
Notable Products
In August 2024, the top-performing product for P3 was the Wilson We Need More Mangoes Infused Pre-Roll (1g), which climbed to the first rank with sales reaching 6,948 units. The Blueberry AK Limeade Infused Pre-Roll (1g) held the second position, slightly behind with 6,766 units sold. The Choco Berry Chuck Infused Pre-Roll (1g) remained steady in third place with 5,987 units sold. Sour Meltdown Infused Blunt (2g) improved its rank from fifth to fourth, while the Loaded Banana Milkshake Infused Blunt (2g) dropped to fifth place. Notably, Wilson We Need More Mangoes Infused Pre-Roll (1g) saw a consistent rise in rankings from May through August, reflecting a strong upward trend in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
