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Jan-2025
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Overview
Market Insights Snapshot
In analyzing the performance of the cannabis brand P3 across various states and categories, notable trends emerge. In New York, P3 has shown a consistent upward trajectory in the Pre-Roll category, moving from a rank of 21 in October 2024 to 17 by January 2025. This suggests a strengthening market presence and growing consumer preference. Conversely, in Colorado, P3's rankings have fluctuated, with a dip to 35 in January 2025, indicating challenges in maintaining a stable position within the top 30 brands. Such variability might point to competitive pressures or shifting consumer tastes in the region.
In Illinois, P3 experienced a temporary setback in December 2024, dropping to a rank of 35, but quickly rebounded to 28 in January 2025. This quick recovery could reflect effective market strategies or seasonal demand shifts. Meanwhile, in Maryland, P3 maintained a relatively stable ranking throughout the period, though it slipped to 24 in January 2025. Notably, in Michigan, P3 did not make it into the top 30, suggesting significant room for growth or reevaluation of market strategies in this state. These dynamics highlight the varied performance of P3 across different markets, emphasizing the importance of localized strategies and market understanding.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, P3 has shown a steady improvement in its ranking from October 2024 to January 2025, moving from 21st to 17th position. This upward trend suggests a positive reception in the market, likely driven by strategic marketing or product enhancements. In comparison, Rove experienced fluctuations, missing the top 20 in November 2024 but recovering to 16th by December. Meanwhile, Miss Grass maintained a relatively stable presence, though it briefly fell out of the top 20 in December before rebounding to 15th in January 2025. KOA Exotics showed a significant improvement in January, climbing to 19th from positions outside the top 20 in previous months. Rolling Green Cannabis also demonstrated a positive trajectory, rising from 24th to 18th. These dynamics highlight P3's competitive positioning and suggest potential opportunities for further growth if it can continue its upward momentum amidst fluctuating performances from its competitors.
Notable Products
In January 2025, Loaded Banana Milkshake Infused Blunt (2g) maintained its top position in the Pre-Roll category for P3, with sales reaching 6,327 units. Wilson We Need More Mangoes Infused Pre-Roll (1g) climbed to the second place, showing a significant improvement from its fifth position in October and November 2024. Sour Meltdown Infused Blunt (2g) held steady at third place, demonstrating consistent performance over the past few months. Blueberry AK Limeade Infused Pre-Roll (1g) rose to fourth place, recovering from a dip in December 2024. Choco Berry Chuck Infused Pre-Roll (1g) fell to fifth place after previously ranking second in November and December 2024, indicating a notable decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
