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Jan-2025
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Overview
Market Insights Snapshot
Pabst Labs has demonstrated a consistent performance in the California market, maintaining a steady rank of 5th place in the Beverage category from October 2024 through January 2025. This stability suggests a strong foothold in a competitive market, with sales figures hovering around $327,000 monthly. Such consistency in ranking and sales volume indicates a loyal consumer base and effective market strategies. However, the absence of Pabst Labs in the top 30 brands in other states or categories may suggest opportunities for growth or the need for strategic realignment in those areas.
The performance of Pabst Labs highlights the brand's focus on the California market, where it has managed to sustain its position in the top tier of the Beverage category. Despite this success, the lack of presence in the top 30 across other states suggests that the brand might be concentrating its efforts primarily in California. This could be a strategic decision to capitalize on the state's large market size and favorable consumer demographics. However, it also opens up questions about market penetration and brand recognition beyond California, which could be pivotal for future growth and diversification.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Pabst Labs consistently held the 5th rank from October 2024 to January 2025. Despite maintaining its position, Pabst Labs experienced relatively stable sales figures, contrasting with the upward sales momentum of its competitors. For instance, CANN Social Tonics consistently ranked 3rd and demonstrated a significant increase in sales from October to January, highlighting a growing consumer preference. Similarly, Manzanita Naturals, ranked 4th, also showed a positive sales trend, suggesting effective market strategies. Meanwhile, Not Your Father's Root Beer and Almora Farms maintained their 6th and 7th positions respectively, with fluctuating sales figures that did not challenge Pabst Labs' rank. The data suggests that while Pabst Labs holds a steady position, there is an opportunity to capture market share by addressing the dynamic consumer preferences that are benefiting its higher-ranked competitors.
Notable Products
In January 2025, the top-performing product for Pabst Labs was Cherry Limeade Soda Pop (25mg THC, 12oz) in the Beverage category, reclaiming its top position with sales of 8381 units. High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz) slipped to the second position after leading in November and December 2024. High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) maintained a steady third rank for four consecutive months. Strawberry Kiwi High Seltzer (10mg) consistently held the fourth spot from October 2024 through January 2025. Lemon High Seltzer (10mg THC, 12oz) debuted at the fifth rank in December 2024 and maintained this position in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
