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Nov-2024
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Overview
Market Insights Snapshot
Pabst Labs has demonstrated a consistent performance in the Beverage category within the state of California. Over the months from August to November 2024, Pabst Labs maintained a steady ranking, holding the 5th position from September through November after a slight drop from 4th in August. This stability in ranking suggests a solid market presence and consumer loyalty in California, despite a slight decline in sales from August to November. The brand's ability to maintain its position indicates resilience in a competitive market, although the lack of a top 3 ranking highlights potential areas for growth and improvement.
In other states, Pabst Labs did not appear in the top 30 brands for the Beverage category, which could be seen as a missed opportunity for expansion beyond California. This absence suggests that while Pabst Labs has a strong foothold in California, its penetration in other states might be limited or facing significant competition. The focus could be on understanding consumer preferences in these other markets to strategize better entry or expansion plans. The brand's performance in California could serve as a benchmark for potential success in other regions, provided they adapt their strategies accordingly.
Competitive Landscape
In the competitive landscape of the cannabis beverage market in California, Pabst Labs has experienced a slight decline in its ranking over recent months, moving from 4th place in August 2024 to 5th place from September to November 2024. This shift is notable as it reflects a consistent positioning behind key competitors such as CANN Social Tonics, which has maintained a steady 3rd place ranking throughout the same period. Despite a slight dip in sales from August to November, Pabst Labs remains competitive with sales figures closely trailing those of Manzanita Naturals, which holds the 4th position. Meanwhile, brands like Almora Farms and Not Your Father's Root Beer have consistently ranked lower, indicating that Pabst Labs still holds a strong position within the top tier of the market. The data suggests that while Pabst Labs faces strong competition, particularly from CANN Social Tonics and Manzanita Naturals, it remains a key player in the California cannabis beverage sector.
Notable Products
In November 2024, the top-performing product for Pabst Labs was the High Seltzer - THC/THCV 2:1 Energy Guava Seltzer, maintaining its first-place position for four consecutive months with a sales figure of 7695. The Cherry Limeade Soda Pop held steady in the second position, showing consistent performance since September 2024. The High Seltzer - CBD:CBN:THC Midnight Berries Seltzer ranked third, maintaining its position from October 2024. Strawberry Kiwi High Seltzer and Mango Blood Orange Seltzer retained their fourth and fifth rankings, respectively, indicating stable sales trends over the past months. These consistent rankings highlight the strong market presence and consumer preference for Pabst Labs' beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
