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Dec-2024
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Overview
Market Insights Snapshot
Pabst Labs has shown consistent performance in the Beverage category in California across the last few months of 2024. The brand maintained a steady presence, ranking within the top 5 throughout September to December. Notably, Pabst Labs climbed to the 4th position in October before settling back to 5th place in November and December. This stability in rankings indicates a strong foothold in the Californian market, suggesting that their products resonate well with consumers in this state. The sales figures also reflect a slight upward trend from September to October, although there was a minor dip in November followed by a recovery in December.
However, Pabst Labs' performance in other states or provinces is not as visible, as they did not appear in the top 30 brands in those regions for the Beverage category during the same period. This absence could be interpreted as a challenge for the brand to expand its market presence beyond California or as an opportunity to capture untapped markets. The lack of ranking in other states suggests that Pabst Labs might need to enhance its marketing strategies or product offerings to gain traction elsewhere. The focus on California could be strategic, but expanding their footprint might provide a more diversified revenue stream and reduce dependency on a single market.
Competitive Landscape
In the competitive landscape of the cannabis beverage market in California, Pabst Labs has shown resilience but faces stiff competition. Over the last four months of 2024, Pabst Labs maintained a consistent presence, ranking 5th in September, November, and December, and briefly climbing to 4th in October. This fluctuation indicates a stable but slightly challenged position in the market. Notably, CANN Social Tonics has consistently held the 3rd rank, outperforming Pabst Labs with a noticeable sales advantage, suggesting a strong consumer preference for their offerings. Meanwhile, Manzanita Naturals has also been a formidable competitor, maintaining a rank just above Pabst Labs in most months, except October. The consistent ranking of Not Your Father's Root Beer and Almora Farms below Pabst Labs suggests that while Pabst Labs is not leading, it is effectively holding its ground against these brands. This competitive positioning highlights the need for strategic marketing and product differentiation to improve Pabst Labs' rank and sales trajectory in this dynamic market.
Notable Products
In December 2024, the top-performing product for Pabst Labs was the High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer in the Beverage category, maintaining its first-place position from November 2024 with sales of 7,761 units. The Cherry Limeade Soda Pop also performed strongly, holding the second rank, consistent with its position in November 2024. The High Seltzer - CBD/CBN/THC Midnight Berries Seltzer remained in third place, showing stability in its ranking over the past four months. Strawberry Kiwi High Seltzer and Mango Blood Orange Seltzer continued to occupy the fourth and fifth positions respectively, indicating a steady performance throughout the latter part of 2024. Overall, the rankings for these top products have shown remarkable stability, with no changes from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
