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Oct-2024
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Overview
Market Insights Snapshot
Pabst Labs has shown consistent performance in the Beverage category within the state of California. Over the last few months, the brand has maintained a steady presence in the top five, with rankings fluctuating slightly between fourth and fifth place from July to October 2024. This stability indicates a strong foothold in the market, suggesting that their products resonate well with consumers in this region. Additionally, a comparison of sales figures from July to October reveals a slight upward trend, with a noticeable peak in August, which could be indicative of successful promotional strategies or seasonal demand.
While Pabst Labs has managed to secure a strong position in California, it's noteworthy that their presence in other states or provinces is not mentioned, implying they did not make it into the top 30 brands there. This could be interpreted as a need for strategic expansion or increased marketing efforts in those areas to enhance brand visibility and performance. The focus on California could be a deliberate strategy to consolidate their market share in a key region before exploring other territories. Overall, Pabst Labs' current trajectory in California's beverage category highlights their competitive edge, yet also underscores potential opportunities for growth in untapped markets.
Competitive Landscape
In the competitive landscape of cannabis beverages in California, Pabst Labs has demonstrated consistent performance, maintaining a steady rank of 5th place from July to October 2024. Despite a brief improvement to 4th place in August, Pabst Labs faces stiff competition from brands like Manzanita Naturals, which consistently holds the 4th position, and CANN Social Tonics, which remains firmly in 3rd place throughout the same period. This indicates a stable yet challenging market environment for Pabst Labs, as it competes closely with these brands in terms of sales and market presence. While Almora Farms and Not Your Father's Root Beer trail behind, occupying the 7th and 6th ranks respectively, Pabst Labs' position suggests a need for strategic initiatives to climb higher in the rankings and increase its market share against these formidable competitors.
Notable Products
In October 2024, the top-performing product from Pabst Labs was the High Seltzer - THC/THCV 2:1 Energy Guava Seltzer, maintaining its first-place ranking for the fourth consecutive month, despite a decrease in sales to 7348 units. The Strawberry Kiwi High Seltzer climbed to the second position, improving from its consistent third-place ranking in the two previous months, with sales reaching 6052 units. Cherry Limeade Soda Pop saw a notable rise in popularity, moving up to third place from fifth in September, with sales increasing to 5774 units. The High Seltzer - CBD:CBN:THC Midnight Berries Seltzer experienced a drop to fourth place, after holding the second spot in August and September. Lastly, Mango Blood Orange Seltzer remained steady in fifth place, showing a slight increase in sales to 5512 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
