Pabst Labs

Data Snapshot: Oct 04, 2024
Pabst Labs Cannabis Brand Logo
$100K+

Sep-2024

Sales

Growth

Trend

6-Month

19

Product Count

SKUs

Pabst Labs

Overview

Pabst Labs is a cannabis-infused seltzer brand and is a new addition to the Pabst Blue Ribbon family, recognized in leading cannabis-focused analytics for its high-selling THC-infused PBR High Seltzer. The brand collaborates with Vertosa, a hemp and cannabis infusion technology company, for manufacturing, while Pabst Brewing Company itself does not participate in the direct cultivation, distribution, or sale of cannabis products. Mark Faicol, a former Pabst Brewing Company employee, works as the brand manager of Pabst Labs, known for its overwhelming positive response in the cannabis drinks market.
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Pabst Labs Locations

Product Trends

Pabst Labs Categories

Pabst Labs Sales

Market Insights Snapshot

Pabst Labs Historical Sales by Category

Pabst Labs has shown a consistent presence in the California cannabis beverage market, maintaining a strong position within the top 5 brands over the past few months. Despite a slight dip in sales from June to September, the brand has managed to hold its ground, ranking fourth in both June and August, and fifth in July and September. This stability in rankings suggests a loyal customer base and effective market strategies that keep them competitive even when sales fluctuate. The ability to remain in the top 5 highlights Pabst Labs' strong foothold in the California market, a key region for cannabis sales.

However, it's worth noting that Pabst Labs' absence from the top 30 in other states or provinces indicates potential areas for growth or challenges in expanding their market reach beyond California. This could be seen as a limitation in their current market strategy or an opportunity to explore new territories and diversify their customer base. The brand's focus on California might be due to its established presence and consumer loyalty there, but exploring other markets could be beneficial for long-term growth and stability. Understanding these dynamics provides insight into Pabst Labs' strategic positioning within the cannabis industry.

Sep-2024 Rank
Beverage
5
Pabst Labs

Competitive Landscape

In the competitive landscape of the California cannabis beverage market, Pabst Labs has experienced fluctuations in its ranking over the past few months, indicating a dynamic competitive environment. In June 2024, Pabst Labs held the 4th position, but saw a slight dip to 5th in July, before regaining the 4th spot in August, only to fall back to 5th in September. This oscillation in rank is primarily influenced by the consistent performance of competitors like CANN Social Tonics, which maintained a steady 3rd place throughout the period, and Manzanita Naturals, which showed a slight upward trend from 5th to 4th. Despite these changes, Pabst Labs' sales figures suggest a competitive positioning close to these brands, with sales figures slightly trailing behind Manzanita Naturals. The stability of Not Your Father's Root Beer at 6th place and the gradual improvement of Almora Farms from 8th to 7th further highlight the competitive pressures Pabst Labs faces in maintaining and improving its market position.

Pabst Labs market ranking for CA Beverage

Pabst Labs

Notable Products

In September 2024, the top-performing product from Pabst Labs remained the High Seltzer - THC/THCV 2:1 Energy Guava Seltzer, maintaining its number one rank for the fourth consecutive month with sales of 8,676 units. The High Seltzer - CBD:CBN:THC Midnight Berries Seltzer held steady at the second position, showing consistent sales growth over the past few months. The Strawberry Kiwi High Seltzer retained its third-place ranking, despite a slight decrease in sales compared to previous months. Mango Blood Orange Seltzer continued to occupy the fourth position, showing stable sales figures. Notably, the Lemon High Seltzer debuted in the rankings in August and maintained the fifth spot in September.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
High Seltzer - THC/THCV 2:1 Energy Guava Seltzer (10mg THC, 5mg THCV,12oz)
Beverage
1
1
1
1
High Seltzer - CBD:CBN:THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml)
Beverage
3
3
2
2
Strawberry Kiwi High Seltzer (10mg)
Beverage
2
2
3
3
Mango Blood Orange Seltzer (10mg)
Beverage
5
5
4
4
Lemon High Seltzer (10mg THC, 12oz)
Beverage
>5
>5
5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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