Nov-2024
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Overview
Market Insights Snapshot
Pacific Gold Cannabis Co. has shown notable fluctuations in its performance across various categories, particularly in the vapor pen segment. In Ohio, the brand maintained a steady presence, ranking 15th in both August and October 2024. However, there was a dip in September when it dropped to 16th place, followed by a significant decline to 23rd in November. This downward trend in Ohio's vapor pen market could be a cause for concern as it suggests a decrease in consumer preference or increased competition. The drop in ranking is accompanied by a notable decrease in sales, with November figures showing a substantial reduction from previous months.
While Pacific Gold Cannabis Co. managed to stay within the top 30 in Ohio for vapor pens, the absence of rankings in other states or categories might indicate challenges in expanding its market presence or competitiveness outside of this specific segment. The lack of top 30 rankings elsewhere could be seen as a missed opportunity for growth and diversification, especially in an industry where regional market dynamics can vary significantly. This suggests that while the brand has a foothold in Ohio, there is potential for strategic focus and expansion efforts in other regions and product categories to bolster its overall market performance.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Pacific Gold Cannabis Co. has experienced notable fluctuations in its market position, with a decline from 15th place in August 2024 to 23rd in November 2024. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Seed & Strain Cannabis Co. also faced challenges, dropping out of the top 20 in October before recovering to 21st in November. Meanwhile, The Botanist showed a positive trajectory, climbing from 39th in September to 22nd in November, indicating a significant increase in market presence. Superflux and Lighthouse Sciences have also seen their rankings fluctuate, with Superflux improving slightly from 35th in August to 24th in November, and Lighthouse Sciences dropping to 45th in October but recovering to 25th in November. These movements highlight a dynamic market where Pacific Gold Cannabis Co. faces increasing competition, necessitating strategic adjustments to regain its footing and boost sales.
Notable Products
In November 2024, the top-performing product from Pacific Gold Cannabis Co. was Pineapple Express Distillate Disposable (0.5g) in the Vapor Pens category, climbing from the 5th position in October to the 1st with sales of 957 units. Purple Urkle Distillate Disposable (0.5g) dropped to the 2nd position, despite holding the top rank in September and October. Super Lemon Haze Distillate Disposable (0.5g) re-entered the rankings at 3rd place after being unranked for two months. Peach Ozz Distillate Disposable (0.5g) fell to 4th from 2nd place in October, indicating a decrease in sales. Blueberry Distillate Disposable (0.5g) maintained its presence in the top five, albeit at a lower 5th place ranking, consistent with its performance in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.