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Oct-2024
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Overview
Market Insights Snapshot
Pacific Gold Cannabis Co. has demonstrated a consistent presence in the Ohio market, particularly within the Vapor Pens category. Throughout the months of July to October 2024, the brand maintained its position within the top 20, fluctuating slightly between the 15th and 16th ranks. This stability suggests a robust brand loyalty or effective market strategy in this category. Notably, their sales peaked in August before experiencing a gradual decline in the subsequent months, indicating potential seasonal influences or shifts in consumer preferences. Despite these fluctuations, Pacific Gold Cannabis Co.'s ability to remain in the top 20 highlights its competitive edge in a crowded market.
In contrast, the absence of Pacific Gold Cannabis Co. from the top 30 rankings in other states and categories suggests challenges in expanding their market footprint beyond Ohio. This could point to either a strategic focus on their stronghold market or difficulties in achieving similar success in other regions. The lack of presence in other categories might also indicate a specialization strategy or potential areas for growth if the brand chooses to diversify its product offerings. Understanding the dynamics of their performance in Ohio could provide insights into potential strategies for expansion and adaptation in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Pacific Gold Cannabis Co. has shown resilience and consistency in its market positioning. Despite facing stiff competition, it maintained a steady rank of 15th in August and October 2024, showing a slight improvement from its 16th position in July and September. This stability is noteworthy when compared to competitors like AiroPro, which fluctuated between the 11th and 17th ranks, and Main Street Health, which saw a decline from 8th to 14th over the same period. Meanwhile, Firelands Scientific experienced a significant drop from 5th to 13th, indicating potential volatility in their sales strategy. Interestingly, Eden's Trees made a notable leap from outside the top 20 in July to 17th in October, suggesting a rapid growth trajectory. For Pacific Gold Cannabis Co., maintaining its rank amidst these shifts highlights its ability to sustain sales and market presence, even as other brands experience more dramatic changes in their standings.
Notable Products
In October 2024, Pacific Gold Cannabis Co.'s top-performing product was the Purple Urkle Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its number one rank from September with sales reaching 2278 units. The Peach Ozz Distillate Disposable (0.5g) climbed to the second position with a significant increase in sales compared to the previous month. Strawberry Diesel Cookies Distillate Disposable (0.5g) dropped one spot to third place, despite showing consistent performance. Blueberry Distillate Disposable (0.5g) re-entered the rankings at fourth place, showing a resurgence in sales after being unranked in September. Lastly, Pineapple Express Distillate Disposable (0.5g) rounded out the top five, moving down from fourth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
