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Aug-2024
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Overview
Market Insights Snapshot
Pacific Gold Cannabis Co. has shown notable performance in the vapor pens category across various states, with significant movements in rankings. In Ohio, the brand has experienced impressive growth, moving from rank 21 in May 2024 to rank 12 by August 2024. This upward trend indicates a strong market presence and increasing consumer preference for their vapor pens in the state. The brand's sales in Ohio also saw a substantial increase, particularly from July to August, reflecting a strategic push or successful campaign during that period.
However, it is important to note that Pacific Gold Cannabis Co. did not make it into the top 30 brands in some states and categories, which could be seen as a potential area for improvement. For instance, while they have made strides in Ohio, their absence from the top 30 in other states might suggest regional challenges or differences in consumer preferences. This mixed performance highlights the importance of targeted strategies to enhance their market position across different regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Pacific Gold Cannabis Co. has shown a significant fluctuation in its rankings over the past few months. Starting at rank 21 in May 2024, the brand improved to rank 18 in June, dropped back to 21 in July, and then made a notable leap to rank 12 in August. This upward trend in August indicates a strong recovery and potential growth in market share. In comparison, competitors like Vapen and (the) Essence have maintained more stable and higher rankings, with Vapen consistently staying around rank 11-13 and (the) Essence holding steady in the top 10 since June. Another competitor, UB GOOD, has also shown a steady performance, maintaining ranks between 13 and 19. Meanwhile, Seed & Strain Cannabis Co. had missing ranks in May and July, indicating they were not in the top 20 during those months but showed a strong presence in August. The fluctuations in Pacific Gold Cannabis Co.'s rankings suggest a volatile but potentially promising market position, especially given the significant sales increase in August. This dynamic environment highlights the importance of continuous market analysis to capitalize on growth opportunities and address competitive pressures effectively.
Notable Products
In August 2024, the top-performing product for Pacific Gold Cannabis Co. was Strawberry Diesel Cookies Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking from July with a notable sales figure of 1700 units. Purple Urkle Distillate Disposable (0.5g) jumped to the second position from fourth in July, showing significant sales growth. Blueberry Distillate Disposable (0.5g) held steady in third place, consistent with its previous month's ranking. Strawberry Diesel Cookies Distillate Cartridge (0.84g) re-entered the rankings in fourth place after being unranked in July. Lastly, Super Lemon Haze Distillate Disposable (0.5g) secured the fifth position, marking its first appearance in the rankings since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
