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Sep-2024
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Overview
Market Insights Snapshot
Papa's Herb has demonstrated varied performance across different states and provinces, particularly in the Vapor Pens category. In Alberta, the brand has seen a positive trajectory, moving from a rank of 38 in June 2024 to breaking into the top 30 by August 2024, before slightly dropping to 29 in September. This indicates a strengthening presence in the market despite the minor setback. Meanwhile, in Arizona, the brand initially improved its position from 22 to 19 between June and July, but faced a significant drop to 43 in August, and did not make it to the top 30 in September. This fluctuation suggests a volatile market presence in Arizona, possibly due to increased competition or shifts in consumer preferences.
In California, Papa's Herb has maintained a strong foothold in the Vapor Pens category, consistently ranking in the top 30, with a peak position at 19 in August. However, in the Pre-Roll category, the brand has struggled to break into the top 30, with its rank hovering between 46 and 60 over the months. This contrast highlights the brand's stronger performance and consumer appeal in the Vapor Pens market within California. In Ontario, the brand has shown a steady climb in the Vapor Pens category, moving from 34 in June to a stable 21 by August and September, indicating a growing acceptance and market penetration. Overall, Papa's Herb exhibits a mix of strong performances and areas for improvement, with notable success in certain regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has demonstrated fluctuating performance in recent months. Despite a dip in rank from 20th in June 2024 to 22nd in July, Papa's Herb rebounded to 19th in August before settling at 21st in September. This volatility in rank is mirrored in its sales figures, which peaked in August, suggesting a strong, albeit inconsistent, market presence. Notably, Cruisers and Clsics have shown upward trends, with Cruisers maintaining a slightly higher rank than Papa's Herb in most months, and Clsics surpassing Papa's Herb in September. Meanwhile, Punch Extracts / Punch Edibles and UP! have remained relatively stable, though generally ranking lower than Papa's Herb. These dynamics highlight the competitive pressure Papa's Herb faces, especially from brands like Cruisers and Clsics, which could impact its market share if the current trends continue.
Notable Products
In September 2024, the top-performing product for Papa's Herb was the Fruit Punch Liquid Diamonds Disposable (1g) from the Vapor Pens category, climbing to the number one rank with notable sales of $4,807. The Lemon Cherry GLTO Distillate Disposable (1g) dropped to the second position after holding the top spot for two consecutive months. The OG Kush Pre-Roll (1g) made a significant entry into the rankings, securing the third position. The Bubba Gum Live Resin Disposable (1g) maintained its fourth-place ranking from August, while the Blueberry Zlushie Liquid Diamonds Disposable (1g) fell to fifth place from its previous third position. Overall, the Vapor Pens category dominated the top rankings, showcasing strong performance across multiple products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
