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Oct-2024
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Overview
Market Insights Snapshot
Papa's Herb has shown varied performance across different states and categories over the past few months. In the vapor pens category, the brand has experienced a slight decline in Alberta, dropping from the 29th position in August 2024 to 38th in October 2024. This downward trend is mirrored in Arizona, where the brand fell out of the top 30 after August. However, in Massachusetts, Papa's Herb has improved its rankings, climbing from 18th in July 2024 to 13th in October 2024, indicating a strengthening presence in this market. These fluctuations highlight the brand's varying traction across North American regions.
In the pre-roll category in California, Papa's Herb has maintained a consistent 51st position from July to October 2024, indicating a stable, albeit non-leading, presence. Conversely, the vapor pens category in California has shown more dynamic movement, with a slight dip from 19th in August 2024 to 23rd in October. In Ontario, the brand's ranking in vapor pens has been relatively stable around the 20s, though there was a small decline from 21st in August to 24th in October. These trends suggest that while Papa's Herb is maintaining a foothold in several markets, there are opportunities for growth and improvement, particularly in the more competitive categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a dynamic performance over the past few months. In July 2024, Papa's Herb was ranked 22nd, but it climbed to 19th in August, indicating a positive reception and increased market penetration. However, by October, it slipped back to 23rd, suggesting fluctuating consumer preferences or competitive pressures. Notably, Clsics demonstrated a strong upward trend, moving from 24th in July to 21st in October, surpassing Papa's Herb in the rankings. Meanwhile, ABX / AbsoluteXtracts and Alien Labs have shown inconsistent performance, with both brands experiencing rank fluctuations similar to Papa's Herb, though they remain close competitors. This competitive volatility highlights the importance for Papa's Herb to innovate and adapt its strategies to maintain and improve its market position in California's vapor pen category.
Notable Products
In October 2024, Papa's Herb's top-performing product was the Blueberry Zlushie Liquid Diamonds Disposable (1g) in the Vapor Pens category, which ascended to the number one rank from fourth place in September, achieving notable sales of 4,747 units. The Fruit Punch Liquid Diamonds Disposable (1g) maintained a strong presence, holding the second position consistently from August through October. The Blueberry Zlushie Distillate Cartridge (1g) entered the rankings in October at third place, demonstrating a significant impact in its debut month. Meanwhile, the Bubba Gum Live Resin Disposable (1g) remained stable, retaining its fourth position from August onwards. Lastly, the Forbidden Fruit Distillate Cartridge (1g) appeared in the rankings for the first time in September and remained in fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
