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Aug-2024
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Overview
Market Insights Snapshot
Papa's Herb has shown varied performance across different states and categories. In Alberta, their ranking in the Vapor Pens category has seen significant fluctuations. Starting at 27th in May 2024, they fell out of the top 30 in June but managed to climb back to 24th by August, indicating a recovery. In contrast, their performance in Arizona has been more inconsistent. They started strong in May with a 12th place ranking in Vapor Pens but plummeted to 38th by August, showing a troubling decline. This inconsistency could be a point of concern for stakeholders looking for stable growth in the Vapor Pens category.
In California, Papa's Herb's performance in the Pre-Roll category has not been impressive, consistently ranking outside the top 30. However, their Vapor Pens category tells a different story, maintaining a relatively stable position around the 20th rank from May to August. This stability in California's Vapor Pens market contrasts sharply with their performance in Ontario, where they have struggled to break into the top 30, peaking at 33rd in July. Meanwhile, in Massachusetts, Papa's Herb has shown a positive trend, climbing from 19th to 13th in the Vapor Pens category over the same period, suggesting a growing market presence in the state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has experienced notable fluctuations in rank and sales over the past few months. From May to August 2024, Papa's Herb's rank varied significantly, starting at 18th in May, dropping to 23rd in July, and then recovering to 20th in August. This volatility indicates a competitive market where brands like Alien Labs and Cruisers have maintained more stable positions. For instance, Cruisers improved its rank from 23rd in May to 18th in August, while Alien Labs remained relatively stable, only slightly dropping from 19th to 22nd. Additionally, UP! demonstrated a significant upward trend, moving from 26th in May to 19th in August, surpassing Papa's Herb. These shifts suggest that while Papa's Herb has managed to regain some ground, the brand faces stiff competition from others that are either stabilizing or improving their market positions.
Notable Products
In August 2024, the top-performing product for Papa's Herb was Lemon Cherry GLTO Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from July, with notable sales of 5,685 units. Bubba Gum Live Resin Disposable (1g) secured the second rank, rising from its previous second-place position in July with sales of 4,777 units. Forbidden Fruit Distillate Cartridge (1g) climbed to third place from its fourth rank in July, indicating a steady increase in popularity. Watermelon Z Live Resin Cartridge (1g) held the fourth position, consistent with its ranking in July. Lastly, Runtz Distillate Disposable (1g) entered the rankings in fifth place, showcasing a new entry in the top five for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
