Nov-2024
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Overview
Market Insights Snapshot
Papa's Herb has demonstrated varied performance across different categories and states/provinces. In the California market, the brand has shown resilience in the Vapor Pens category, where it improved its ranking from 24th in October 2024 to 18th in November 2024, alongside a notable increase in sales. Conversely, in the Alberta market, Papa's Herb has seen a decline in the Vapor Pens category, dropping from the 29th position in August 2024 to the 41st position by November 2024, indicating a downward trend. This suggests a need for strategic adjustments in Alberta to regain market footing.
In terms of category performance, Papa's Herb's presence in the Pre-Roll market in California is less pronounced, with rankings outside the top 30 for most of the observed months, except for a slight improvement to 49th in November 2024. Meanwhile, in Massachusetts, the brand has maintained a relatively stable position in the Vapor Pens category, fluctuating slightly but remaining within the top 20. This consistent performance in Massachusetts highlights a stronger market presence compared to other regions, such as Arizona, where the brand did not make it into the top 30 rankings, signaling potential challenges or opportunities in those markets.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Papa's Herb has experienced notable fluctuations in its market position over the past few months. In August 2024, Papa's Herb was ranked 20th, but it slipped out of the top 20 in September and October, indicating a challenging period. However, a strong recovery was evident in November, as it climbed back to the 18th position. This resurgence is significant when compared to competitors like Kurvana, which maintained a relatively stable position around the 18th and 19th ranks, and Jeeter, which consistently held ranks between 15th and 16th. Meanwhile, Cruisers showed a remarkable upward trend, moving from 25th in August to 17th in November, potentially posing a growing threat to Papa's Herb's market share. Despite these competitive pressures, Papa's Herb's sales in November were robust, suggesting a positive trajectory that could help it regain and sustain a stronger market position.
Notable Products
In November 2024, the top-performing product from Papa's Herb was the Fruit Punch Liquid Diamonds Disposable in the Vapor Pens category, maintaining its number one rank from September. Following closely was the Blueberry Zlushie Liquid Diamonds Disposable, which, despite dropping to second place, showed robust sales with 4560 units sold. The Bubba Gum Live Resin Disposable improved to third place, a notable rise from its previous fourth position in October. The Blueberry Zlushie Distillate Cartridge, which was not ranked in the earlier months, made a significant entrance at fourth place. Lastly, the Watermelon Z Live Resin Cartridge debuted in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.