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Jan-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown varied performance across different states and categories, with some notable trends in the Vapor Pens category. In Massachusetts, the brand maintained a strong presence, consistently ranking within the top 20, peaking at 13th place in October 2024. This indicates a stable market position in this state. Conversely, in Alberta, the brand did not break into the top 30 from October 2024 to January 2025, suggesting challenges in capturing market share there. In Arizona, Papa's Herb entered the rankings in December 2024 at 33rd and slightly dropped to 43rd by January 2025, demonstrating a struggle to maintain momentum in that market.
In the Pre-Roll category in California, Papa's Herb fluctuated in its rankings, starting at 56th in October 2024 and ending at 58th by January 2025. This indicates a slight decline, although the brand managed to stay within the top 60. Meanwhile, the Vapor Pens category in California showed more stability, with Papa's Herb consistently ranking around 18th place from November 2024 to January 2025, suggesting a stronger foothold in this category. In Ontario, the brand faced a downward trend in rankings, moving from 24th in October 2024 to 33rd by January 2025, which could indicate increasing competition or shifting consumer preferences affecting their market position.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a notable improvement in its market position from October 2024 to January 2025. Initially ranked 22nd in October 2024, Papa's Herb climbed to 17th in November and maintained a stable position at 18th through December and January. This upward trend in rank is indicative of a positive response from consumers, likely driven by strategic marketing efforts or product enhancements. In comparison, ABX / AbsoluteXtracts consistently hovered around the 20th rank, suggesting a more stable but less dynamic market presence. Meanwhile, West Coast Cure experienced a decline from 11th to 16th, which could signal a shift in consumer preferences or increased competition. Interestingly, Clsics and Cruisers also fluctuated in their rankings, with Clsics improving to 17th by January and Cruisers dropping slightly to 19th. These dynamics highlight a competitive and evolving market where Papa's Herb is gaining traction, potentially at the expense of some competitors.
Notable Products
In January 2025, Blueberry Zlushie Liquid Diamonds Disposable (1g) maintained its top position in the Vapor Pens category for Papa's Herb, with sales reaching 4778 units. This product consistently held the number one rank from October through January. Blueberry Zlushie Distillate Cartridge (1g) climbed to the second position, improving from its fourth rank in November, showing a strong performance with 3589 units sold. Strawberry Cough Distillate Cartridge (1g) secured the third spot, demonstrating a steady rise from fifth place in October. Fruit Punch Liquid Diamonds Disposable (1g), although previously positioned second, dropped to fourth, experiencing a notable decline in sales to 2869 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
