.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Papa's Herb has demonstrated varied performance across different states and categories in recent months. In the California market, its presence in the Vapor Pens category has been strong, maintaining a top 30 position consistently, with a notable improvement from 24th in October to 18th in November and December 2024. This contrasts with the Pre-Roll category in California, where the brand has struggled to break into the top 30, highlighting a potential area for growth. Meanwhile, in Massachusetts, Papa's Herb has shown resilience in the Vapor Pens category, maintaining a steady ranking, although it slipped slightly from 13th in October to 17th by December 2024.
In the Canadian market, Papa's Herb's performance in Alberta has seen a decline in the Vapor Pens category, moving from 33rd in September to 48th by December 2024. This downward trend indicates a potential challenge in maintaining market share in this region. Similarly, in Ontario, the brand's ranking in Vapor Pens has also dropped from 22nd in September to 31st in December 2024. Despite these challenges, the brand's sales figures in the California Vapor Pens category have shown a robust increase, with sales peaking in November 2024, suggesting a strong consumer preference in this particular market segment. Such insights could be critical for strategic planning and resource allocation in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a notable improvement in its market position from September to December 2024. Initially ranked 23rd in September, Papa's Herb climbed to 18th place by November and maintained this rank into December. This upward trend is indicative of a strategic gain in market share, likely driven by increased consumer preference or effective marketing strategies. In contrast, Kurvana maintained a relatively stable position, fluctuating slightly but ending December at 19th, just behind Papa's Herb. Meanwhile, West Coast Cure experienced a decline, dropping from 11th in September to 16th in December, which could suggest a shift in consumer preferences or competitive pressures. Cold Fire also saw a downward trend, moving from 8th to 17th place over the same period. These shifts highlight a dynamic market environment where Papa's Herb is gaining traction against some of its competitors, potentially setting the stage for further growth in the coming months.
Notable Products
In December 2024, Blueberry Zlushie Liquid Diamonds Disposable (1g) from Papa's Herb maintained its position as the top-performing product in the Vapor Pens category, with impressive sales of 4891 units. It consistently held the number one rank since October 2024, showcasing its strong market presence. Fruit Punch Liquid Diamonds Disposable (1g) followed closely, remaining in the second position, although its sales decreased to 3952 units. Strawberry Cough Distillate Cartridge (1g) rose to the third rank, marking its first appearance in the top three since October. Bubba Gum Live Resin Disposable (1g) experienced a slight dip, moving from third in November to fourth in December, while Blueberry Zlushie Distillate Cartridge (1g) rounded out the top five, showing a consistent decline in rank over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
