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Sep-2024
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Overview
Market Insights Snapshot
In the Canadian market, Pennies shows a stable presence in the Capsules category across both Alberta and Ontario. In Alberta, the brand consistently maintained its 11th position from July through September 2024, despite a slight dip in sales during July. This stability indicates a strong foothold in the region, although it also suggests that the brand has not yet broken into the top 10. In Ontario, Pennies saw a minor fluctuation, moving up to the 13th position in July and August before dropping back to 14th in September. This movement, while subtle, highlights the competitive nature of the market in Ontario and suggests that Pennies needs to strategize to climb higher in the rankings.
Interestingly, Pennies did not appear in the top 30 brands in any other category or province beyond Alberta and Ontario for the months analyzed. This absence could be seen as a potential area for growth or a gap in the brand's market penetration strategy. The consistent ranking within the top 15 in the Capsules category in both provinces suggests that while Pennies has found a niche, there is room for expansion into other categories or regions. The brand's performance, particularly in Alberta, where it has maintained its rank despite fluctuations in sales, points to a loyal customer base that could be leveraged to explore new opportunities in the cannabis market.
Competitive Landscape
In the Alberta capsules market, Pennies has maintained a steady position, ranking consistently at 11th place from July to September 2024. Despite this stability, Pennies faces significant competition from brands like Redecan, which surged to the 2nd rank by August 2024, indicating a strong market presence. Meanwhile, Ovis has shown fluctuating performance, moving from 9th to 10th place, but still maintaining higher sales than Pennies. Indiva has consistently held the 8th position, showcasing a stable yet stronger market performance compared to Pennies. The data suggests that while Pennies holds a consistent rank, there is room for growth, especially in increasing sales to compete more effectively with higher-ranked brands like Redecan and Ovis.
Notable Products
In September 2024, the top-performing product from Pennies was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its rank as number one since June 2024. Notably, this product achieved sales of 5,009 units in September. The THC Plus Softgels 20-Pack (200mg) also held steady in the second position throughout the same period. Despite a slight dip in sales figures from June to August, the leading products have shown resilience in maintaining their top ranks. The consistency in rankings suggests strong consumer preference and loyalty towards these products in the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
