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Nov-2024
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Overview
Market Insights Snapshot
Phresh Cannabis Beverages has shown varied performance across different regions and categories. In British Columbia, the brand was ranked 19th in August 2024, slipping slightly to 20th in September, and failing to make it into the top 30 in October and November. This decline in rankings could indicate a challenging market environment or increased competition within the beverage category in this province. The absence from the top 30 in the latter months highlights an area for potential improvement or reevaluation of market strategy in British Columbia.
Conversely, in Ontario, Phresh Cannabis Beverages has maintained a strong presence within the top five ranks consistently from August to November 2024, holding the 3rd position in August and settling at 4th from September onwards. Despite a slight decrease in sales from August to November, the brand's ability to sustain a high ranking suggests a solid customer base and effective market engagement in Ontario. This consistent performance in a major market like Ontario could provide a valuable foundation for the brand's overall growth strategy.
Competitive Landscape
In the competitive landscape of cannabis beverages in Ontario, Phresh Cannabis Beverages has maintained a consistent rank of 4th place from September to November 2024, following a slight dip from 3rd place in August. This stability in ranking suggests a resilient market presence, although it faces strong competition from brands like Collective Project, which has held a steady 3rd place since September, and Versus, which dominates the category in 2nd place. Despite a decrease in sales from August to November, Phresh Cannabis Beverages remains ahead of Sweet Justice, which improved its rank from 7th to 5th place during the same period. Meanwhile, Mollo experienced a decline in rank, moving from 4th in August to 6th in November, indicating a potential opportunity for Phresh Cannabis Beverages to capitalize on shifting consumer preferences and strengthen its market position further.
Notable Products
In November 2024, the top-performing product from Phresh Cannabis Beverages was Blue Raspberry Sparking Water (10mg THC, 100ml), maintaining its number one rank from October with sales of 10,628 units. Grape Sparkling Water (10mg THC, 355ml) held steady at the second position, showing consistent performance over the past two months. Strawberry Kiwi Sparking Water (10mg THC, 355ml) improved its ranking to third place after falling to fourth in October. Summer Punch Sparkling Water (10mg THC, 355ml) dropped to fourth place, continuing its downward trend from second in August. Mango Peach Sparking Water (10mg THC, 355ml) remained in the fifth position, reflecting a stable but lower sales figure compared to its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
