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Oct-2024
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Overview
Market Insights Snapshot
Phresh Cannabis Beverages has shown a notable presence in the beverage category within Ontario. The brand consistently maintained a strong position, ranking 4th in July, September, and October 2024, and even climbing to 3rd in August. This stability in ranking highlights Phresh's solid performance in the Ontario market, indicating a strong consumer base and effective market strategies. Despite a slight dip in sales from August to September, the brand's ability to hold its ranking suggests resilience and continued consumer interest in their products.
In contrast, Phresh Cannabis Beverages' performance in British Columbia presents a different picture. The brand only appeared in the top 30 rankings in August, securing the 19th position, and was absent from the list in July, September, and October. This absence from the rankings in three out of four months could indicate challenges in market penetration or consumer engagement in British Columbia. The disparity in performance between Ontario and British Columbia suggests that while Phresh is a strong contender in certain markets, there may be opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of cannabis beverages in Ontario, Phresh Cannabis Beverages has consistently maintained a strong position, ranking 4th in July, September, and October 2024, and briefly climbing to 3rd in August 2024. This stability in ranking highlights Phresh's resilience and appeal in a competitive market. Despite a slight dip in sales from August to September, Phresh managed to recover in October, indicating effective strategies to counter market fluctuations. In contrast, Collective Project has shown a more volatile trajectory, dropping to 5th in August before regaining its 3rd position, while Mollo and Sweet Justice have experienced more fluctuations in their rankings and sales. Meanwhile, Versus has consistently held the 2nd position, demonstrating a strong market presence. Phresh's ability to maintain its rank amidst these dynamics suggests a solid brand strategy and customer loyalty, positioning it well against its competitors.
Notable Products
In October 2024, Blue Raspberry Sparking Water (10mg THC, 100ml) maintained its top position among Phresh Cannabis Beverages, with sales reaching 10,050 units. Grape Sparkling Water (10mg THC, 355ml) rose to the second spot, improving from its previous rank of fourth in September. Summer Punch Sparkling water (10mg THC, 355ml) held steady at third place, showing a slight decline in sales compared to the previous month. Strawberry Kiwi Sparking Water (10mg THC, 355ml) dropped to fourth place, marking a notable shift from its first position in July. Mango Peach Sparking Water (10mg THC, 355ml) consistently remained in the fifth position throughout the observed months, indicating stable yet lower sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
