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Dec-2024
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Overview
Market Insights Snapshot
Phresh Cannabis Beverages has shown varied performance across different states and categories, with notable fluctuations in rankings. In British Columbia, the brand made a brief appearance in the top 30 for the beverage category in September 2024, securing the 19th position. However, it did not maintain this ranking in the subsequent months, indicating a potential challenge in sustaining market presence in this region. This drop-off from the top 30 could point to increased competition or a shift in consumer preferences. Meanwhile, the consistent presence in Ontario throughout the fall months, holding steady at the 4th position until December when it dropped slightly to 5th, suggests a strong market foothold with some seasonal fluctuations.
In terms of sales trends, Ontario has been a significant market for Phresh Cannabis Beverages, as evidenced by their consistent top-five ranking. Despite a slight dip in sales in October and November, the brand experienced a notable increase in December, surpassing the sales figures from earlier months. This upward trend in December could be indicative of successful marketing strategies or increased consumer demand during the holiday season. The absence of ranking data in other states or provinces highlights areas where Phresh Cannabis Beverages may need to focus on improving their market penetration and brand visibility to enhance their competitive standing. This varied performance across regions underscores the need for tailored strategies to address the unique market dynamics in each area.
Competitive Landscape
In the Ontario cannabis beverage market, Phresh Cannabis Beverages has maintained a competitive position, consistently ranking in the top 5 from September to December 2024. However, a slight dip in rank from 4th to 5th in December indicates increasing competition. Notably, Collective Project has held a steady 3rd place throughout this period, with a significant upward trend in sales, suggesting a growing consumer preference. Meanwhile, Mollo and Sweet Justice have shown dynamic movements, with Sweet Justice climbing from 7th to 4th by December, overtaking Phresh. This competitive landscape highlights the need for Phresh Cannabis Beverages to innovate and possibly enhance marketing strategies to regain and strengthen its market position amidst these shifting dynamics.
Notable Products
In December 2024, the top-performing product from Phresh Cannabis Beverages was Blue Raspberry Sparking Water (10mg THC, 100ml), maintaining its number one rank from the previous two months with impressive sales of 11,171 units. Grape Sparkling Water (10mg THC, 355ml) held steady at the second position, showing a consistent performance over the last three months. Summer Punch Sparkling Water (10mg THC, 355ml) climbed back to the third position after a slight dip in November. Strawberry Kiwi Sparking Water (10mg THC, 355ml) dropped to fourth place, despite having been the top seller in September. Mango Peach Sparking Water (10mg THC, 355ml) remained in fifth place throughout the period, showing a slight increase in sales in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
