Jan-2025
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Overview
Market Insights Snapshot
Phresh Cannabis Beverages has shown a consistent presence in the Ontario market, maintaining a top 10 position in the beverage category from October 2024 to January 2025. Starting at rank 4 in October and November 2024, the brand experienced a slight decline to rank 5 in December and further to rank 6 in January 2025. Despite this downward trend in rankings, the brand's sales peaked in December, suggesting a strong holiday season performance. However, the drop in rank by January could indicate increased competition or seasonal fluctuations affecting consumer preferences.
Notably, Phresh Cannabis Beverages does not appear in the top 30 brands for any other state or category during this period, which could be seen as a limitation to their market reach or a strategic focus on the Ontario market. This absence might suggest opportunities for expansion or a need to bolster their presence in other regions to capture a larger market share. The brand's ability to maintain a strong position in Ontario could serve as a foundation for future growth strategies. Observing these trends, stakeholders might consider evaluating market conditions and consumer preferences to enhance their competitive edge in the cannabis beverage sector.
Competitive Landscape
In the competitive landscape of cannabis beverages in Ontario, Phresh Cannabis Beverages has experienced notable shifts in its market position from October 2024 to January 2025. Initially ranked 4th in October and November, Phresh saw a decline to 5th in December and further to 6th in January 2025. This downward trend in rank is significant as it coincides with the rise of Sweet Justice, which improved its position from 6th in October to 4th in December, before settling at 5th in January. Meanwhile, Mollo demonstrated a strong performance, climbing from 6th in November to 4th in January, indicating a robust competitive edge. Despite these shifts, Phresh's sales figures remained competitive, closely trailing behind Sweet Justice in December and January. The consistent top 8 ranking of Ray's Lemonade and Mary Jones further highlights the competitive pressures in this category. These dynamics suggest that while Phresh maintains a strong presence, strategic adjustments may be necessary to reclaim and sustain higher market positions amidst the evolving competitive landscape in Ontario's cannabis beverage market.
Notable Products
In January 2025, the top-performing product from Phresh Cannabis Beverages was Grape Sparkling Water (10mg THC, 355ml), which climbed to the first position with sales reaching 9,526 units. Blue Raspberry Sparking Water (10mg THC, 100ml) dropped to second place, despite consistently holding the top rank in the previous months. Strawberry Kiwi Sparking Water (10mg THC, 355ml) maintained its third position, showing a slight increase in sales compared to December 2024. Summer Punch Sparkling Water (10mg THC, 355ml) fell to fourth place, experiencing a notable decrease in sales. Mango Peach Sparking Water (10mg THC, 355ml) consistently held the fifth rank across all months, with relatively stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.