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Oct-2024
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Overview
Market Insights Snapshot
Pine + Star has maintained a consistent presence in the Beverage category within the Massachusetts market, holding steady at the 6th position from July through October 2024. This stability in ranking suggests a strong brand loyalty and effective market strategies in this state. However, it's worth noting that while the brand's ranking remained unchanged, there was a noticeable dip in sales from August to September, followed by a slight recovery in October. This fluctuation in sales volume could point to seasonal trends or competitive pressures within the Massachusetts market.
Interestingly, Pine + Star's absence from the top 30 rankings in other states or provinces across different categories might indicate a more localized focus or challenges in expanding their market presence beyond Massachusetts. The lack of visibility in other regions suggests that while the brand is performing well in its home base, it may need to explore strategic initiatives to enhance its brand recognition and market penetration elsewhere. Understanding these dynamics could provide valuable insights into Pine + Star's market strategy and potential areas for growth.
Competitive Landscape
In the Massachusetts beverage category, Pine + Star consistently maintained its 6th place rank from July to October 2024, indicating a stable market presence amidst fluctuating sales figures. This steadiness contrasts with the upward momentum of CQ (Cannabis Quencher), which improved its rank from 12th to 8th over the same period, suggesting a potential threat if this trend continues. Meanwhile, CANN Social Tonics held a strong position, consistently ranking 3rd or 4th, and maintaining significantly higher sales, which highlights a competitive benchmark for Pine + Star. Buzzy also showed resilience, securing the 5th rank throughout, just one spot above Pine + Star, with sales figures that suggest a close competition. In contrast, Squier's Elixirs remained just below Pine + Star, oscillating between 7th and 8th place, which may indicate opportunities for Pine + Star to further solidify its position by capitalizing on Squier's Elixirs' inconsistent performance.
Notable Products
In October 2024, Pine + Star's Blueberry Lemonade Sparkling Beverage maintained its top position as the best-selling product, with sales reaching 6065 units. The Cape Cod Cranberry Sparkling Beverage also held steady at the second rank, showing consistent performance across the months. The Sparkling Cinnamon Cider Seltzer made a notable climb to third place from its debut at fourth in September, indicating a growing popularity. Tea & Lemonade slipped to fourth place, experiencing a decline in sales compared to previous months. Watermelon Limeade Sparkling Beverage re-entered the rankings at fifth place, showing a modest increase in sales from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
