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Nov-2024
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Overview
Market Insights Snapshot
Pine + Star has demonstrated consistent performance in the beverage category within Massachusetts, maintaining a steady rank of 6th place from August through November 2024. This consistency is noteworthy, particularly in a competitive market where fluctuations are common. Despite a dip in sales in September, the brand has managed to recover and stabilize its revenue in subsequent months. This indicates a strong market presence and effective strategies in place to retain consumer interest and loyalty.
However, it's important to note that Pine + Star's presence across other states or categories is not highlighted within the top 30 rankings, which may suggest areas for potential growth or the need for strategic adjustments. The absence from these rankings could be perceived as a challenge in expanding their market footprint beyond Massachusetts. Understanding the dynamics of these other markets and the competitive landscape could provide valuable insights into how Pine + Star might enhance its visibility and performance in other regions and categories.
Competitive Landscape
In the competitive Massachusetts beverage category, Pine + Star has maintained a consistent rank of 6th place from August to November 2024. Despite this stability, the brand faces significant competition from brands like Buzzy, which improved its rank from 5th to 4th place in November, and Chill Medicated, which has fluctuated between 2nd and 5th place but consistently outperformed Pine + Star in sales. Meanwhile, CQ (Cannabis Quencher) has shown a steady upward trend, moving from 13th to 9th place, indicating potential future competition. Although Pine + Star's sales saw a rebound in November, the brand's position remains vulnerable to the dynamic shifts among its competitors, suggesting a need for strategic initiatives to enhance its market share and rank.
Notable Products
In November 2024, Pine + Star's top-performing product was the Blueberry Lemonade Sparkling Beverage, maintaining its number one rank consistently from August to November, with sales reaching 6462 units. The Cape Cod Cranberry Sparkling Beverage also held steady at the second position throughout these months, showing a slight increase in sales compared to October. The Sparkling Cinnamon Cider Seltzer remained in third place for the second consecutive month, after entering the rankings in September. Tea & Lemonade dropped from its third position in September to fourth by November, showing a recovery in sales from the previous month. Watermelon Limeade Sparkling Beverage consistently held the fifth position, with a gradual decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
