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Jan-2025
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Overview
Market Insights Snapshot
Pleasantea has shown a consistent performance in the Michigan market, particularly within the Beverage category. Over the months from October 2024 to January 2025, the brand maintained a steady presence, ranking seventh in October, December, and January, with a slight dip to eighth in November. This stability in rankings suggests a solid foothold in Michigan's competitive beverage sector, despite a slight fluctuation in sales figures. The brand's ability to remain within the top ten consistently highlights its strong consumer base and effective market strategies in this state.
However, Pleasantea's absence from the top 30 in other states or provinces indicates potential areas for growth and expansion. Not being ranked in additional markets suggests that while the brand has secured a stronghold in Michigan, there is a significant opportunity to replicate this success elsewhere. Exploring strategies to enhance brand visibility and consumer engagement in new regions could be pivotal for Pleasantea to broaden its market presence and increase its overall brand equity across the cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Pleasantea has maintained a steady position, ranking 7th in October, December, and January, with a slight dip to 8th in November. This consistency in rank suggests a stable customer base and market presence. However, Pleasantea faces stiff competition from brands like Northern Connections and Highly Casual, which consistently rank higher, occupying the 4th and 5th positions respectively. Notably, Mary Jones exhibited significant fluctuations, peaking at 6th in November before dropping to 10th by January, indicating potential volatility that Pleasantea could capitalize on. Meanwhile, Sweet Justice improved its rank from 15th to 11th, showing upward momentum that could pose a future threat. Pleasantea's sales figures have shown a slight decline from November to January, which could be an area of concern if the trend continues, especially with competitors like Highly Casual showing stronger sales performance during the same period.
Notable Products
In January 2025, Raspberry Iced Tea (10mg) reclaimed its top position as the leading product for Pleasantea, with notable sales of 4,486 units, after briefly dropping to second place in December 2024. Peach Iced Tea (10mg) consistently maintained its third-place ranking from October through December 2024, but saw an improvement to second place in January 2025. Lemon Iced Tea (10mg), which was the top product in December 2024, fell to third place. Peach Iced Tea (30mg) and Raspberry Iced Tea (30mg) held steady at fourth and fifth places, respectively, throughout the observed months. The rankings indicate a competitive landscape among the top three beverages, with Raspberry Iced Tea (10mg) showing resilience in regaining the lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
