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Nov-2024
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Overview
Market Insights Snapshot
Pleasantea has shown a consistent performance in the Michigan market, particularly in the Beverage category. Over the past few months, the brand has maintained its presence within the top 10, although there has been a slight decline in its ranking, moving from 6th in August to 8th in November. This indicates a competitive landscape in Michigan, where Pleasantea is managing to hold its ground despite some fluctuation in its rank. The sales figures over these months reflect a recovery from a dip in September, suggesting that Pleasantea is adapting to market dynamics effectively.
It's noteworthy that Pleasantea does not appear in the top 30 rankings in any other state or province for the Beverage category, which could be seen as a limitation in its market reach or a strategic focus on Michigan. This absence might suggest opportunities for expansion or a need to strengthen its brand presence in other markets. The brand's performance in Michigan, however, underscores its potential and resilience in a competitive environment, hinting at the possible benefits of exploring similar markets or enhancing its product offerings to boost its rankings further.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Pleasantea has experienced a dynamic shift in its market position over recent months. Initially ranked 6th in August 2024, Pleasantea saw a slight decline to 7th in both September and October, before dropping to 8th in November. This downward trend in rank is reflective of fluctuating sales figures, which started at a high in August but decreased in September, only to gradually recover in October and November. Meanwhile, Chill Medicated consistently maintained a strong presence, improving from 7th to 5th in September and holding steady at 6th in the following months, indicating robust sales performance. Ray's Lemonade and Mary Jones emerged in the rankings in October, with Mary Jones notably climbing from 9th to 7th by November, surpassing Pleasantea. This competitive pressure highlights the need for Pleasantea to innovate and strategize effectively to reclaim its higher ranking and boost sales in the Michigan beverage market.
Notable Products
In November 2024, Raspberry Iced Tea (10mg) maintained its top position as Pleasantea's best-selling product with sales of 5,110 units, having climbed from third place in August. Lemon Iced Tea (10mg) consistently held the second position for both November and the previous two months, despite being the leader in August. Peach Iced Tea (10mg) remained steady in third place for the third consecutive month, showing a slight increase in sales compared to October. The higher potency variants, Peach Iced Tea (30mg) and Raspberry Iced Tea (30mg), retained their fourth and fifth positions, respectively, throughout the months from August to November. Overall, the rankings for Pleasantea's top products have shown stability, with minor shifts at the top among the 10mg options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
