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Sep-2024
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Overview
Market Insights Snapshot
Pleasantea has shown a notable presence in the Michigan market, particularly within the Beverage category. Over the months from June to September 2024, Pleasantea maintained a relatively stable ranking, oscillating between the 5th and 7th positions. This indicates a consistent performance, although there was a slight decline from June to September. The brand's sales figures in Michigan also reflect this trend, with a peak in July followed by a gradual decrease through to September. This could suggest seasonal factors or increased competition affecting Pleasantea's market share in the state.
Interestingly, Pleasantea's absence from the top 30 brands in other states or provinces highlights a potential area for growth and expansion. The lack of a ranking in additional markets could be seen as a limitation in their current distribution or brand recognition beyond Michigan. This presents both a challenge and an opportunity for Pleasantea to explore new territories and enhance their market strategy to capture a broader audience. By analyzing consumer preferences and competitive landscapes in these regions, Pleasantea could strategize to improve their presence and performance across more states and provinces.
Competitive Landscape
In the competitive Michigan beverage market, Pleasantea has maintained a relatively stable position, although it experienced a slight decline in rank from 5th in June 2024 to 7th by September 2024. This shift is noteworthy, especially considering the performance of competitors like Northern Connections, which started at 3rd place in June but fell to 6th by September, indicating a similar downward trend. Meanwhile, Chill Medicated showed a significant upward trajectory, moving from 8th to 5th place over the same period, suggesting a growing consumer preference or successful marketing strategies. Detroit Edibles / Detroit Fudge Company and Armada Cannabis Co. also displayed fluctuations, with Detroit Edibles dropping from 7th to 9th and Armada improving from 10th to 8th. These dynamics indicate a competitive landscape where Pleasantea must innovate and adapt to regain and enhance its market position.
Notable Products
In September 2024, Raspberry Iced Tea (10mg) from Pleasantea emerged as the top-performing product, regaining its number one rank after briefly dropping to second place in August. This product achieved notable sales figures, with a raw sales figure of 4,252 units. Lemon Iced Tea (10mg) climbed to the second position, maintaining a steady performance throughout the summer months. Peach Iced Tea (10mg) experienced a slight decline, moving from the top spot in August to third place in September. Overall, the ranking shifts indicate a strong preference for Raspberry Iced Tea, as it consistently remains a favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
