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Dec-2024
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Overview
Market Insights Snapshot
Plug Play has demonstrated steady performance in the Vapor Pens category, particularly in California, where it consistently maintained the third rank from September through December 2024. This stability in ranking reflects a strong foothold in a highly competitive market. The brand's sales in California showed a positive trajectory, with an increase from approximately $4.99 million in September to over $5.53 million in December. Such consistent performance highlights Plug Play's robust presence and consumer loyalty within the state, marking it as a significant player in the vapor pen category.
In contrast, Plug Play's performance in New York presents a different narrative. While the brand managed to enter the top 30 in September, ranking at 30th place, it experienced a slight upward movement to 28th in October, before dropping out of the top 30 by November and December. This fluctuation indicates challenges in maintaining a competitive edge in New York's market. The decline in rank, despite an initial rise in sales from September to October, suggests that Plug Play may need to strategize to enhance its market presence and regain a stronger position in the state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently holds the third rank from September to December 2024, indicating a stable position amidst fierce competition. Despite not surpassing its closest competitors, Raw Garden and STIIIZY, Plug Play maintains a strong foothold with steady sales growth, reaching a peak in December. This consistent ranking suggests that while Plug Play is a significant player, it faces challenges in overtaking the top two brands, particularly STIIIZY, which dominates the market. Meanwhile, Heavy Hitters and CAKE she hits different remain behind Plug Play, indicating a comfortable lead over these brands. For Plug Play, the focus should be on strategies that could help close the gap with the leading brands, leveraging its stable market presence to capture more market share.
Notable Products
In December 2024, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug Pod (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 11,056 units. Following closely was Exotics - Melon Dew Distillate Pod (1g), which held the second position consistently, showing strong sales performance. DNA - Blue Dream Distillate Plug (1g) ranked third, demonstrating a rebound from its third position in November after a dip in October. Exotics - Berry Gang Distillate Plug (1g) made a notable climb to the fourth position from fifth in November, indicating an upward trend. Rounding out the top five was Exotics - Kiwi Burst Distillate Plug Pod (1g), which maintained a stable presence in the rankings, showing steady sales growth each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
