.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Plug Play has demonstrated a strong performance in the Vapor Pens category in California, consistently ranking within the top four brands from June to September 2024. Despite a slight dip in July, where it moved from second to fourth place, the brand quickly regained its position, climbing back to second in August before settling at third in September. This stability in ranking suggests a robust presence in the California market, further supported by a steady increase in sales figures over the months. Such performance highlights Plug Play's competitive edge and appeal to consumers in this key market.
In contrast, Plug Play's presence in the Vapor Pens category in New York is less prominent, as evidenced by its rankings consistently hovering in the lower twenties. The brand ranked 24th in June, improved slightly to 22nd in July, but then experienced a gradual decline to 26th by September. This downward trend in both ranking and sales volume indicates challenges in gaining a foothold in the New York market. The absence of Plug Play from the top 20 in New York might be a cause for concern, suggesting potential competitive pressures or differing consumer preferences in this state compared to its stronghold in California.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has experienced notable fluctuations in rank over the past few months, reflecting shifts in consumer preferences and market dynamics. In June 2024, Plug Play held a strong position at rank 2, but saw a dip to rank 4 in July, before rebounding to rank 2 in August, and then settling at rank 3 in September. This volatility in rank suggests a competitive tussle with brands like CAKE she hits different, which also showed dynamic movements, climbing from rank 4 in June to rank 2 in July and September. Meanwhile, STIIIZY maintained a consistent lead at rank 1 throughout this period, indicating a strong hold on the market. Despite these rank changes, Plug Play's sales figures have shown a steady upward trend, suggesting a resilient brand performance amid competitive pressures. The brand's ability to regain its rank in August highlights its potential to adapt and compete effectively in the ever-evolving California vapor pen market.
Notable Products
In September 2024, Plug Play's top-performing product was Exotics - Melon Dew Distillate Pod (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with a notable sales figure of 11,103 units. DNA - Blue Dream Distillate Plug (1g) also held steady in second place, showing consistent performance throughout the months. Exotics - Kiwi Burst Distillate Plug Pod (1g) climbed to third place, marking an improvement from its fifth-place ranking in previous months. Exotics - Watermelon Sorbet Distillate Plug Pod (1g) entered the rankings for the first time in fourth place, indicating strong initial sales. Exotics - Peach Ringz Distillate Plug (1g) re-entered the top five, securing the fifth position after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
