.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Plug Play has demonstrated a strong performance in the Vapor Pens category in California, moving up from the fourth position in July 2024 to the second position by October 2024. This upward trend is indicative of their growing popularity and market penetration in one of the largest cannabis markets in the United States. The steady increase in sales, reaching over $5.5 million in October, underscores their competitive edge and robust consumer demand. However, it is worth noting that while they have maintained a strong presence in California, their absence from the top rankings in other categories suggests a focused strategy predominantly centered around Vapor Pens.
In contrast, Plug Play's performance in New York presents a different narrative. Despite being ranked within the top 30 brands in the Vapor Pens category, their position fluctuated between the 22nd and 29th spots from July to October 2024. This indicates a more volatile presence in the New York market, with sales showing some recovery in October after a dip in September. The brand's struggle to break into higher rankings in New York could be attributed to the highly competitive nature of the market or differing consumer preferences. The absence from the top 30 in other categories in New York further highlights the challenges Plug Play faces in expanding its footprint beyond its core product line.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has demonstrated a notable upward trajectory in recent months, climbing from the fourth position in July 2024 to the second position by October 2024. This advancement in rank suggests a positive reception and increasing consumer preference for Plug Play's offerings. Despite facing stiff competition from leading brands like STIIIZY, which consistently holds the top rank, and Raw Garden, which slipped from second to third place in October, Plug Play has managed to surpass CAKE she hits different, which has remained in the fourth position since August. This shift in rankings indicates a strengthening market position for Plug Play, driven by a steady increase in sales, particularly noticeable in October 2024. As Plug Play continues to gain momentum, it will be crucial for the brand to maintain its competitive edge through innovation and strategic marketing to further solidify its standing in the California vapor pen market.
Notable Products
In October 2024, Plug Play's top-performing product was DNA - Blue Dream Distillate Plug (1g) in the Vapor Pens category, maintaining its number one rank from September with sales figures reaching 9,645 units. Exotics - Berry Gang Distillate Plug (1g) climbed to the second position, up from its absence in September rankings, with notable sales of 9,343 units. Exotics - Strawberry Champagne Distillate Plug (1g) entered the rankings for the first time in October, securing the third position. Exotics - Kiwi Burst Distillate Plug Pod (1g) consistently held the fourth rank, showing a steady increase in sales over the months. DNA - Pineapple Express Distillate Plug (1g) re-entered the rankings at fifth place after being unranked in September, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
