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Jan-2025
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Overview
Market Insights Snapshot
In the vapor pens category, Plug Play has demonstrated notable performance in California, maintaining a strong presence with consistent rankings at the top. From October 2024 to January 2025, Plug Play improved its position from third to second place, reflecting a stable demand and a successful market strategy. This upward trajectory is underscored by a notable sales increase in December, suggesting a peak in consumer interest during the holiday season. Meanwhile, its absence from the top 30 in other states indicates potential areas for growth and market expansion, highlighting a concentration of their market efforts in California.
In contrast, Plug Play's performance in New York presents a different narrative. The brand only appeared in the rankings in October 2024, occupying the 29th position before dropping out of the top 30 in subsequent months. This could suggest challenges in market penetration or competition in New York's vapor pen sector. Such a trend might indicate the need for strategic adjustments to capture a larger market share or enhance brand visibility in the state. The disparity between the California and New York markets offers valuable insights into regional market dynamics and the brand's strategic positioning.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has shown resilience and adaptability, particularly in the latter months of 2024 and early 2025. Despite facing stiff competition from industry leaders like STIIIZY, which consistently held the top rank, and Raw Garden, Plug Play managed to improve its position from third to second place by December 2024 and maintained this rank into January 2025. This upward movement in rank, despite a slight dip in sales in November 2024, indicates a strategic positioning that resonates with consumers. While Raw Garden experienced a decline in sales, Plug Play capitalized on this opportunity to surpass them, suggesting a robust brand strategy and consumer loyalty. Meanwhile, CAKE she hits different remained consistently in fourth place, highlighting the competitive gap Plug Play has successfully navigated to secure its position as a leading choice for vapor pen enthusiasts in California.
Notable Products
In January 2025, the Exotics - Watermelon Sorbet Distillate Plug Pod (1g) from Plug Play maintained its leading position in the Vapor Pens category with sales reaching 13,180 units. The Exotics - Melon Dew Distillate Plug Pod (1g) also held steady in second place, showing a consistent rise in sales from previous months. The DNA - Blue Dream Distillate Plug Pod (1g) remained in third place, although its sales slightly decreased compared to December 2024. Notably, the Exotics - Strawberry Champagne Distillate Plug (1g) re-entered the rankings at fourth place, while the DNA - Sugar Daddy Purple Distillate Plug (1g) followed closely in fifth. These rankings indicate a strong preference for the Exotics line within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
