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Nov-2024
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Overview
Market Insights Snapshot
Plug Play has demonstrated a strong performance in the Vapor Pens category, particularly in California. The brand maintained a consistent ranking of third place from August to October 2024, before climbing to second place in November 2024. This upward movement indicates a strengthening presence in a highly competitive market. The sales figures reflect this trend, with a notable increase from approximately $4.96 million in August to over $5.25 million by November, suggesting a growing consumer preference for Plug Play's offerings in California. The brand's ability to ascend in rankings amidst fierce competition is a testament to its robust market strategy and product appeal.
In contrast, Plug Play's performance in New York presents a more varied picture. The brand hovered around the lower end of the top 30 rankings, starting at 29th place in August and fluctuating slightly to 27th place by November. Despite these fluctuations, Plug Play managed to remain within the top 30, which can be seen as a positive sign given the challenges of penetrating a new market. However, the sales figures reveal a dip in September, followed by a partial recovery in the subsequent months. This suggests that while Plug Play is gaining some traction in New York, there is still significant room for growth and improvement to solidify its position in the market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has demonstrated notable resilience and growth. Over the past few months, Plug Play has consistently maintained a strong position, ranking third from August to October 2024, before climbing to second place in November 2024. This upward movement indicates a positive trend in market share and consumer preference, as Plug Play overtook Raw Garden, which dropped from second to third place during the same period. Despite the dominance of STIIIZY at the top spot, Plug Play's sales have shown a steady increase, reflecting its growing popularity among consumers. Meanwhile, CAKE she hits different has maintained a stable fourth position, indicating a less dynamic market presence compared to Plug Play's recent gains. These shifts suggest that Plug Play is effectively capturing consumer interest and expanding its footprint in the competitive California vapor pen market.
Notable Products
In November 2024, the top-performing product for Plug Play was the Exotics - Watermelon Sorbet Distillate Plug Pod (1g) in the Vapor Pens category, climbing from an unranked position in October to rank 1, with impressive sales of 9902 units. Following closely was Exotics - Melon Dew Distillate Pod (1g), which maintained its strong presence by securing the second position, a slight rise from its unranked status in October. DNA - Blue Dream Distillate Plug (1g) experienced a decline, dropping from the top spot in October to third place in November. Exotics - Kiwi Burst Distillate Plug Pod (1g) remained consistent at fourth position over the past two months. Exotics - Strawberry Champagne Distillate Plug (1g) saw a decrease in its ranking, moving from third in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
