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Oct-2024
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Overview
Market Insights Snapshot
Plume (WA) has shown a notable performance in the Vapor Pens category within Washington. Over the past few months, the brand has climbed steadily from a rank of 42 in July 2024 to 26 in October 2024. This upward trend is indicative of a strong market presence and increasing consumer preference. The brand's sales figures also reflect this positive trajectory, with a significant jump in sales from July to October. This movement into the top 30 in October is a significant achievement for Plume (WA), highlighting their growing influence in the Washington market.
However, it's important to note that Plume (WA) did not appear in the top 30 rankings in any other state or category during this period. This absence outside of Washington could suggest a focused strategy on the Vapor Pens category within this particular state, or it might indicate potential areas for growth and expansion. The brand's ability to break into the top 30 in Washington is promising, but there remains an opportunity for Plume (WA) to leverage their success and explore similar growth in other states or categories in the future.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Washington, Plume (WA) has shown a promising upward trend in rankings over the past few months. Starting from a rank of 42 in July 2024, Plume (WA) has climbed to 26 by October 2024, indicating a significant improvement in market presence. This upward trajectory contrasts with competitors such as SKÖRD, which saw a decline from 22 to 27 in the same period, and Treehaus Cannabis, which fluctuated but ultimately dropped to 28. Meanwhile, Freddy's Fuego (WA) maintained a relatively stable position, hovering around the mid-20s. Interestingly, Herb's Oil experienced a notable jump from 33 to 25, suggesting increased competition at the top. Plume (WA)'s sales growth aligns with its improved ranking, reflecting a strategic gain in market share amidst a dynamic competitive environment.
Notable Products
In October 2024, Cherry Crasher Live Resin Disposable (1g) emerged as the top-performing product for Plume (WA), reclaiming its number one spot after a brief dip to the third rank in August. This product achieved impressive sales of 1678 units, marking a significant increase from previous months. Gorilla Sundae Live Resin Disposable (1g), which previously held the top rank in August and September, moved to the second position with strong sales figures. Gelato Jack Live Resin Disposable (1g) consistently maintained its third position throughout the months, showing steady performance. Skunk Tank Hash Rosin Disposable (1g) improved its rank to fourth in October, while Tropic Truffle Hash Rosin Disposable (1g) made its debut at the fifth position, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
