.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Portals has demonstrated varied performance across different Canadian provinces and product categories over the past few months. In Alberta, the brand has maintained a consistent presence in the Capsules category, fluctuating slightly but staying within the top 10, moving from rank 7 in July to 6 in August, then briefly dropping to 8 in September before returning to 7 in October. This indicates a stable demand for Portals' offerings in Alberta, even though there was a noticeable dip in sales in September. Meanwhile, in British Columbia, Portals only entered the top 30 in October, securing the 9th position, suggesting a recent increase in popularity or distribution efforts in this province.
In Ontario, Portals has shown a more challenging trajectory, only appearing in the rankings from August onwards and holding the 15th spot for two consecutive months. This suggests that while Portals is gaining ground, it still faces significant competition in Ontario's Capsules market. The absence of rankings for July and October indicates that the brand was not among the top 30 during those months, which could be a point of concern or an opportunity for growth. The mixed performance across these provinces highlights the regional differences in market dynamics and consumer preferences, offering insights into where Portals might focus its strategic efforts.
Competitive Landscape
In the Alberta capsules category, Portals has shown a relatively stable performance over the past few months, maintaining a mid-tier position among its competitors. From July to October 2024, Portals' rank fluctuated between 6th and 8th place, indicating a consistent presence in the top 10. Notably, Emprise Canada and Frank have consistently outperformed Portals, holding higher ranks throughout this period. Emprise Canada maintained a strong position, ranking 4th to 6th, while Frank showed resilience with a stable 5th place in October. Meanwhile, Indiva and Dosecann have shown more volatility, with Dosecann dropping to 10th place in October, potentially opening opportunities for Portals to climb higher. Despite these fluctuations, Portals' sales figures demonstrate a positive trend, with an increase from September to October, suggesting a potential for upward movement in rank if this momentum continues.
Notable Products
In October 2024, the top-performing product from Portals was the THC/CBN/CBD 5:1:1 Raspberry Sunset Max Tablets 40-Pack, which climbed to the number one position with sales reaching 819 units. This product consistently held the second rank in the preceding months of July, August, and September. The THC/CBG/CBD 5:1:1 Watermelon Lemonade Paradise Max Tablets, previously the top seller, fell to second place in October with sales of 760 units. The CBD:CBN:THC Midnight Berry Dreamland Tablets maintained a steady third position throughout the months, showing a gradual increase in sales. Notably, the THC/CBG Watermelon Lemonade Paradise Bliss Orally Dissolving Tablet remained fourth in rank, with a slight increase in sales from September to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
