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Jan-2025
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Overview
Market Insights Snapshot
The cannabis brand Presidential has shown varied performance across different states, particularly in the Pre-Roll category. In Arizona, Presidential made it into the top 30 rankings in November, December, and January, with rankings of 17, 23, and 25, respectively. This indicates a slight downward trend in their market position within the state. The absence of a ranking in October suggests they were not in the top 30, which could be seen as a setback. In contrast, in California, Presidential has consistently held the third position from October through January, indicating a strong foothold in one of the largest cannabis markets in the country. The steady sales figures, with a noticeable peak in December, further reinforce their solid presence in California.
In Michigan, Presidential's performance has been somewhat volatile, with rankings fluctuating between 15 and 19 over the four-month period. This suggests a competitive market where Presidential maintains a presence but faces challenges in climbing higher in the rankings. Meanwhile, in Nevada, Presidential has consistently secured the second position, demonstrating a robust and stable performance in the Pre-Roll category. This consistency in Nevada, coupled with their strong showing in California, highlights Presidential's ability to maintain a competitive edge in key markets. However, the varying performance across other states suggests there may be opportunities for growth or areas needing strategic adjustments.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Presidential has consistently maintained its position as the third-ranked brand from October 2024 through January 2025. Despite strong competition, Presidential's sales have shown a steady upward trend, peaking in December 2024 before a slight dip in January 2025. This stability in ranking is notable given the fierce competition from top brands like Jeeter, which has held the top spot consistently with significantly higher sales, and STIIIZY, which remains firmly in second place. Meanwhile, Pure Beauty and Claybourne Co. have been vying for the fourth and fifth positions, with Pure Beauty showing a positive trajectory by moving up to fourth place in January 2025. Presidential's ability to maintain its rank amidst these shifts highlights its strong market presence and consumer loyalty in the California pre-roll sector.
Notable Products
In January 2025, the top-performing product for Presidential was the Waui Moon Rock Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank consistently since October 2024 with sales of 11,907 units. The Watermelon Infused Pre-Roll (1g) rose to the second position from the third place in December 2024, showcasing a steady increase in popularity. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) held the third position, a slight improvement from its fourth position in December. Pink Cookies Moonrock Infused Blunt (1.5g) re-entered the rankings in the fourth spot after being unranked in November and December. Finally, the Strawberry Moonrock Infused Pre-Roll (1g) appeared in the fifth position, marking its first entry into the rankings since November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
