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Oct-2024
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Overview
Market Insights Snapshot
Presidential has shown a varied performance across different states and categories, with some notable rankings and movements. In California, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking in the top 4 over the past few months, with a slight dip to 4th place in September before returning to 3rd in October. This stability in a competitive market like California is indicative of a strong consumer base and effective market strategies. On the other hand, in Arizona, Presidential just entered the top 30 in October, securing the 19th position, which may suggest a growing presence in the state but also highlights that there is room for improvement to climb further up the rankings.
In Michigan, Presidential's performance has been more volatile, with rankings fluctuating from 18th in July to 21st in September, before slightly recovering to 19th in October. This inconsistency might indicate challenges in maintaining a steady market position. Meanwhile, Nevada presents a more positive picture for the brand, where it has consistently held the 2nd rank in the Pre-Roll category throughout the observed months, underscoring a strong foothold in that market. The consistent high ranking in Nevada, coupled with stable sales figures, suggests a well-established brand presence and consumer loyalty in the state.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Presidential has maintained a steady presence, consistently ranking third in July, August, and October 2024, with a slight dip to fourth place in September. This stability is noteworthy given the fierce competition from leading brands such as Jeeter, which has consistently held the top rank, and STIIIZY, which has maintained the second position throughout this period. Despite Pacific Stone briefly surpassing Presidential in September, Presidential reclaimed its third-place rank by October. Meanwhile, Pure Beauty showed a positive trend, climbing from seventh to fifth place by October. These dynamics suggest that while Presidential remains a strong contender, it faces increasing pressure from both established and emerging competitors, necessitating strategic efforts to bolster its market share and sales growth in the coming months.
Notable Products
In October 2024, the top-performing product for Presidential was the Waui Moon Rock Infused Blunt (1.5g) in the Pre-Roll category, maintaining its first-place rank from previous months with sales of 13,622. The Pink Cookies Moonrock Infused Blunt (1.5g) debuted strongly, ranking second in October. The Blue Raspberry Moonrock Infused Pre-Roll (1g) moved from second to third place, showing a positive sales trend. The Grape Moonrock Triple Threat Infused Pre-Roll (1g) climbed to fourth place from its previous third position in September. Lastly, the Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) remained steady in fifth place, consistent with its ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
