Nov-2024
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Overview
Market Insights Snapshot
Presidential has shown varying performance across different states in the pre-roll category. In Arizona, the brand experienced a notable entry into the top 30 rankings, securing the 19th position in September and 18th in November 2024. This upward movement indicates a growing presence in the state. Meanwhile, in California, Presidential has maintained a strong and consistent position, ranking third throughout most of the observed months, with a slight dip to fourth in September. The brand's sales in California have shown a positive trend, culminating in an increase in November, which suggests a robust market performance.
In Michigan, Presidential's pre-rolls have had a fluctuating presence, peaking at 13th place in August before dropping to 21st in September, and then stabilizing around the 18th and 19th positions in the following months. This indicates some volatility in consumer demand or market competition. Conversely, in Nevada, Presidential has consistently held the second spot in the rankings, showcasing a strong foothold in the state. The steady sales figures in Nevada reflect a stable consumer base, contrasting with the more dynamic shifts seen in other markets. These variations across states highlight the brand's diverse performance and market penetration strategies.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Presidential has maintained a steady position, ranking third in August, October, and November 2024, with a slight dip to fourth place in September. This consistency in rank highlights Presidential's resilience amidst fierce competition. Notably, Jeeter has consistently held the top spot, indicating a significant lead in market dominance. Meanwhile, STIIIZY remains a strong competitor, consistently ranking second, with sales figures significantly higher than Presidential's. Pure Beauty and Claybourne Co. have shown upward mobility, with Pure Beauty improving from seventh to fourth place by November, and Claybourne Co. fluctuating between third and sixth positions. These dynamics suggest that while Presidential holds a solid rank, the brand faces pressure from both established and emerging competitors, necessitating strategic efforts to enhance its market share and sales growth.
Notable Products
In November 2024, the Waui Moon Rock Infused Blunt (1.5g) maintained its top position for the fourth consecutive month with impressive sales of $14,205. The Presidential x THC Design - Gorilla Goo Infused Blunt (1.5g) climbed back to the second spot, matching its September rank, with notable sales improvement from previous months. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) re-entered the rankings at third place, showcasing a strong performance. The Pink Cookies Moonrock Infused Blunt (1.5g) dropped two spots to fourth, while the Watermelon Infused Pre-Roll (1g) consistently held the fifth position. Overall, the top products demonstrated stable demand, with some shifts in rankings reflecting competitive dynamics within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.