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Jan-2025
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Overview
Market Insights Snapshot
PUFF has shown a varied performance across different states and categories. In the California Pre-Roll category, PUFF's ranking has fluctuated slightly over the months, moving from 17th in October 2024 to 18th by January 2025. This indicates a relatively stable presence within the top 20, but the absence of a top 15 ranking suggests room for improvement in this competitive market. The sales figures reflect a similar trend, with a noticeable increase in December 2024, but a decline in January 2025. This fluctuation in sales could be indicative of seasonal purchasing trends or shifts in consumer preferences.
In contrast, PUFF's performance in the New York Pre-Roll category has been more consistent and positive. The brand maintained a strong position, starting at 7th in October 2024 and climbing to 4th in December 2024, before slightly dropping to 5th in January 2025. This upward trend suggests a growing market presence and consumer acceptance in New York. The sales data supports this, showing a substantial peak in November 2024, which could be attributed to promotional efforts or increased demand during that period. Despite the slight dip in January, the overall sales trajectory in New York remains promising for PUFF.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, PUFF has shown a dynamic performance over the recent months, reflecting both opportunities and challenges in its market positioning. From October 2024 to January 2025, PUFF maintained a steady rank at 7th place before climbing to 4th in December, only to slightly dip to 5th in January. This fluctuation indicates a competitive tussle with brands like Jetpacks, which consistently hovered around similar ranks, and Nanticoke, which also experienced rank shifts. Notably, Florist Farms maintained a stronghold in the top three positions throughout the period, suggesting a stable consumer preference. PUFF's sales trajectory, with a notable peak in November, highlights its potential to capitalize on market demand, although it still trails behind the top performers in terms of sales volume. The brand's ability to climb ranks in December suggests effective strategies that could be further leveraged to enhance its market share against competitors like Leal, which showed significant improvement in January. Overall, PUFF's performance underscores the importance of strategic positioning and adaptability in a competitive market.
Notable Products
In January 2025, PUFF's top-performing product was Grape Drink Pre-Roll 1g, which ascended to the number one spot with sales reaching 7950 units. Following closely, Blue Cheese Pre-Roll 1g improved its position from fourth in December to second place. Alien OG Pre-Roll 1g, which previously held the top rank in December, slipped to third place. Lemon Wreck Pre-Roll 1g saw a decline from third to fourth place. The Alien OG Pre-Roll 5-Pack 2.5g entered the top five, securing the fifth position, despite not being ranked in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
