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Sep-2024
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Overview
Market Insights Snapshot
PUFF has shown a notable performance in the Pre-Roll category across different states, with particular strength in New York. The brand climbed from 12th place in June 2024 to 7th place by August, maintaining this position through September. This indicates a strong upward trend and consolidation in the New York market. In contrast, their performance in California has been more stable, with a slight improvement from 22nd to 16th place by August, before settling at 17th in September. This stability, despite the competitive landscape, suggests a consistent consumer base, though there is room for growth to break into the higher ranks.
Despite PUFF's impressive rise in New York, the brand did not make it into the top 30 in other states or categories, which highlights both a significant opportunity and a challenge. The absence from the top 30 in these regions might indicate a need for strategic adjustments or marketing efforts to increase brand visibility and sales outside their strongholds. Interestingly, the sales figures in New York soared from June to August, nearly tripling, which underscores their growing popularity and effective market penetration. However, the slight dip in sales from August to September in both New York and California could suggest seasonal factors or increased competition, warranting further analysis to sustain their momentum.
Competitive Landscape
In the competitive landscape of the California pre-roll market, PUFF has shown a notable upward trajectory in rankings, moving from 22nd in June 2024 to 17th by September 2024. This improvement in rank reflects a positive trend in sales, with PUFF's sales figures increasing consistently over the summer months. Despite this progress, PUFF remains behind competitors like Henry's Original and Sparkiez, which have maintained higher rankings throughout the same period. For instance, Sparkiez climbed from 21st to 15th place, showcasing a more aggressive growth in sales. Meanwhile, Sunset Connect and Quickies Prerolls have also shown competitive movements, with Sunset Connect overtaking PUFF in September. These dynamics suggest that while PUFF is making strides, the brand faces stiff competition from both established and emerging players in the California pre-roll category.
Notable Products
In September 2024, the top-performing product for PUFF was Grape Drink Pre-Roll (1g), which achieved the number one rank with sales of 9348 units. This is a significant improvement from its consistent fourth-place ranking over the previous three months. Blue Cheese Pre-Roll (1g) followed closely in second place, dropping from its third-place position in August. Jetfuel Pre-Roll (1g) climbed to third place, showing a positive trend from fifth place in August. Alien OG Pre-Roll (1g) slipped to fourth place from its second position in August, while Lemon Wreck Pre-Roll (1g) fell to fifth place after leading the rankings in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
