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Oct-2024
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Overview
Market Insights Snapshot
PUFF has shown a consistent performance in the Pre-Roll category across both California and New York. In California, the brand maintained a steady rank of 17th from July through October 2024. This consistency suggests a stable demand in the market, with sales peaking in August. Meanwhile, in New York, PUFF experienced a slight fluctuation in its rankings, moving from 8th in July to 7th in August and September, before returning to 8th in October. This indicates a competitive landscape in New York, with PUFF managing to hold its position among the top brands despite the dynamic environment.
It is notable that PUFF did not appear in the top 30 rankings for any other states or provinces in the Pre-Roll category during this period, which could be seen as a limitation in its market penetration strategy. The absence of rankings in other regions highlights potential opportunities for PUFF to expand its footprint beyond California and New York. The brand's ability to maintain its rank in California and New York, despite these challenges, reflects its strong brand presence and customer loyalty in these key markets. However, the varying sales figures, especially the dip in New York from August to October, suggest that there are underlying factors affecting consumer purchasing behavior that could be further explored.
Competitive Landscape
In the competitive landscape of the California pre-roll category, PUFF has demonstrated a steady presence, maintaining its rank at 17th place from August to October 2024, after a slight improvement from 18th in July. This consistency in ranking suggests a stable market position, although it trails behind competitors like Henry's Original, which, despite a slight dip in October, consistently ranks higher. Meanwhile, Sparkiez has shown a notable upward trajectory, climbing from 20th in July to 15th by October, indicating a significant increase in market share and posing a potential threat to PUFF's standing. Additionally, Sunset Connect and Quickies Prerolls have shown fluctuations, with Sunset Connect slightly improving its rank to 18th in October, while Quickies Prerolls made a notable leap from being outside the top 20 in July to 19th in October. These dynamics highlight the competitive pressures PUFF faces, emphasizing the need for strategic initiatives to enhance its market position and capitalize on growth opportunities.
Notable Products
In October 2024, the top-performing product for PUFF was Lemon Wreck Pre-Roll (1g) in the Pre-Roll category, which reclaimed the number one rank with sales of 7,494 units. Grape Drink Pre-Roll (1g) held steady at the second position, showing consistent performance from the previous month. Alien OG Pre-Roll (1g) ranked third, dropping one position from September. Notably, Headband Pre-Roll (1g) made a debut in the rankings at fourth place. Rainbow Belts Pre-Roll (1g) re-entered the rankings at fifth place, showing a recovery from previous months where it did not appear.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
