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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, PUFF's performance in the Pre-Roll category has shown some fluctuations over the past few months. Starting from a rank of 17 in August 2024, the brand maintained this position in October but saw a decline to 20 by November. This downward movement could be indicative of increased competition or changing consumer preferences in the region. Despite these shifts, PUFF's sales figures in California reflect a notable trend, with a peak in October before experiencing a decline in November. The brand's absence from the top 30 in any other category within California suggests areas where PUFF could potentially expand or improve its market presence.
In New York, PUFF's performance in the Pre-Roll category has been more stable, with rankings consistently remaining within the top 10. The brand started with a rank of 7 in both August and September, slightly dropped to 8 in October, and then improved to rank 6 by November. This upward trend towards the end of the period highlights PUFF's growing popularity or effective market strategies in New York. The sales trajectory in New York, with a significant increase in November, contrasts with the performance in California, suggesting regional differences in consumer behavior and brand reception. Notably, the absence of PUFF from the top 30 in other categories in New York signals potential opportunities for diversification or enhancement of their current offerings.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, PUFF has demonstrated a dynamic performance over the past few months. Starting from a stable rank of 7th in August and September 2024, PUFF experienced a slight dip to 8th place in October before rebounding to 6th in November. This fluctuation in rank reflects a competitive pressure from brands like Nanticoke, which climbed from 6th to 4th place by October, and Jetpacks, consistently holding a top-five position and moving up to 4th in November. Despite these challenges, PUFF's sales showed a promising recovery in November, suggesting effective strategies to regain market traction. Meanwhile, Mfny (Marijuana Farms New York) saw a decline from 4th to 7th, indicating potential market share opportunities for PUFF. The data highlights the importance for PUFF to continue adapting its strategies to maintain and improve its competitive positioning in this vibrant market.
Notable Products
In November 2024, the top-performing product from PUFF was the Grape Drink Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 6,865 units. It improved from its second-place ranking in the previous two months. The Alien OG Pre-Roll (1g) followed closely in second place, maintaining a consistent presence near the top, having improved from fourth place in September. Lemon Wreck Pre-Roll (1g) experienced a decline, dropping from first place in October to third in November. Notably, the Alien OG Pre-Roll 5-Pack (2.5g) entered the rankings for the first time, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
