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Nov-2024
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Overview
Market Insights Snapshot
Quickies Prerolls has shown varied performance across different states and categories over recent months. In California, the brand has maintained a consistent presence in the Pre-Roll category, ranking in the top 30 throughout the months of August to November 2024. However, there was a slight decline in their ranking from 20th place in both September and October to 23rd in November, indicating a need for the brand to reassess its strategy to regain its earlier standing. Despite this drop in rank, the sales figures reveal a peak in October, suggesting a possible seasonal or promotional factor that temporarily boosted sales. This highlights the dynamic nature of consumer preferences and the competitive landscape within the state.
In contrast, Quickies Prerolls' performance in Maryland demonstrates a more challenging scenario. The brand did not make it into the top 30 in August or October, with its rank only appearing in September at 40th and dropping out again in November, where it was recorded at 41st. This inconsistency suggests a struggle to establish a strong foothold in the Maryland market, potentially due to fierce competition or differing consumer tastes. The sales figures in Maryland are significantly lower than those in California, pointing towards a need for targeted marketing efforts or product differentiation to capture a larger market share. Such disparities between states underscore the importance of localized strategies in the cannabis industry.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Quickies Prerolls has shown a dynamic presence, maintaining a steady rank within the top 25 from August to November 2024. Notably, Quickies Prerolls improved its rank from 22nd in August to 20th in September and October, before slightly dropping to 23rd in November. This fluctuation highlights its competitive edge, especially when compared to Heavy Hitters, which fell out of the top 20 by November. Meanwhile, CannaBiotix (CBX) consistently hovered around the 22nd and 25th ranks, indicating a stable but less aggressive market position. Selfies showed a slight upward trend, surpassing Quickies Prerolls in November by ranking 22nd. Interestingly, EVIDENCE demonstrated a significant comeback, moving from 28th in September to 21st in November, showcasing a potential threat to Quickies Prerolls' market share. These shifts suggest that while Quickies Prerolls has maintained a competitive stance, the brand must strategize to counteract the upward momentum of competitors like EVIDENCE and Selfies to solidify its position and drive sales growth.
Notable Products
In November 2024, the top-performing product from Quickies Prerolls was the Indica Pre-Roll (1g), maintaining its lead from the previous two months with sales of 71,506 units. The Hybrid Pre-Roll (1g) held steady in second place, consistent with its ranking since September. The Sativa Pre-Roll (1g) remained in third place, showing no change in ranking over the past three months. The Sativa Infused Pre-Roll (1g) and Hybrid Infused Pre-Roll (1g) retained their fourth and fifth positions respectively, indicating a stable performance in their categories. Overall, the product rankings have shown consistency since August, with no changes in their relative standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
