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Aug-2024
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Overview
Market Insights Snapshot
Quickies Prerolls have shown a notable improvement in their performance within the California pre-roll market. Beginning in May 2024 at the 31st position, the brand climbed to the 28th spot in June, and by July and August, they had secured the 19th position. This upward trend is indicative of growing consumer preference and increased market penetration. The sales figures reflect this positive movement, with a significant jump from $417,153 in May to $717,545 in August. This consistent rise in both ranking and sales highlights the brand's successful strategies in capturing a larger share of the California market.
In contrast, Quickies Prerolls' performance in the Maryland pre-roll market has been less dynamic. The brand did not make it into the top 30 rankings for any of the months from May to August 2024, indicating a struggle to gain substantial traction. Despite a slight increase in sales from $14,669 in May to $21,107 in June, the following months saw a drop and then a minor rise, with sales figures hovering around the $15,000 mark. This stagnation suggests that while there is some consumer interest, Quickies Prerolls have yet to make a significant impact in Maryland's competitive pre-roll market.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Quickies Prerolls has shown a notable upward trend in rankings and sales over the past few months. Starting from a rank of 31 in May 2024, Quickies Prerolls climbed to 19 by July and maintained this position in August, reflecting a significant improvement in market presence. This upward trajectory is particularly impressive when compared to competitors like Sunset Connect, which fluctuated between ranks 15 and 19 during the same period, and Selfies, which remained relatively stable around the 20th rank. Additionally, EVIDENCE showed a similar upward trend but did not consistently outperform Quickies Prerolls. Despite Gelato maintaining a higher rank initially, its decline to 21 in August indicates a potential opportunity for Quickies Prerolls to further capitalize on its momentum. This data suggests that Quickies Prerolls is gaining traction in the market, likely driven by effective marketing strategies and product quality, positioning it well against its competitors.
Notable Products
In August 2024, the top-performing product for Quickies Prerolls was the Hybrid Pre-Roll (1g), which ascended from third place in July to first place, boasting impressive sales of $88,438. The Sativa Pre-Roll (1g) maintained its second-place ranking from the previous month with notable sales close behind. The Indica Pre-Roll (1g), which had consistently held the top spot from May through July, fell to third place. The Hybrid Infused Pre-Roll (1g) saw a slight improvement, moving up to fourth place from fifth in July. Meanwhile, the Sativa Infused Pre-Roll (1g) dropped to fifth place, continuing its downward trend from May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
