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Oct-2024
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Overview
Market Insights Snapshot
Quickies Prerolls have shown a notable upward trajectory in the Pre-Roll category within California. Starting the analysis period in July 2024 at rank 24, they maintained this position through August. However, a significant improvement was observed from September, where they climbed to rank 20, and further to rank 19 in October. This consistent climb in rankings suggests a growing consumer preference or successful strategic initiatives by the brand in the Californian market. Additionally, their sales figures reflect a positive trend, with a steady increase each month, culminating in a substantial rise by October 2024.
While Quickies Prerolls have made strides in California, the absence of rankings in other states or provinces indicates a potential area for growth or a current lack of market penetration outside this region. This absence from the top 30 in other markets could be viewed as a challenge for the brand, suggesting either a focus on California or the need for expansion strategies to improve their presence elsewhere. Understanding the dynamics behind their success in California could provide insights into replicating this performance in other regions, where they currently do not feature prominently in the rankings.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Quickies Prerolls has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 24 in July 2024, Quickies Prerolls climbed to 19 by October 2024, indicating a positive trend in consumer preference and market penetration. This improvement is significant when compared to competitors like CannaBiotix (CBX), which, despite increasing sales, remained outside the top 20, and Gelato, which experienced a decline from rank 14 to 20 during the same period. Meanwhile, PUFF and Sunset Connect maintained relatively stable positions, with PUFF consistently holding the 17th rank and Sunset Connect showing a slight improvement from 20 to 18. These dynamics suggest that Quickies Prerolls is effectively capturing market share from both declining and stable competitors, positioning itself as a rising brand in the California pre-roll market.
Notable Products
In October 2024, the top-performing product for Quickies Prerolls was the Indica Pre-Roll (1g), maintaining its first-place rank with impressive sales of 93,013 units. The Hybrid Pre-Roll (1g) followed closely in second place, having consistently held a top-three position over the previous months. The Sativa Pre-Roll (1g) remained in third place, showing steady performance across the months. Meanwhile, the Sativa Infused Pre-Roll (1g) and Strawberry Banana Smoothie Infused Pre-Roll (1g) held the fourth and fifth positions, respectively, with the latter newly introduced in October. Notably, the Indica Pre-Roll has consistently been a top performer, showcasing its strong market presence and consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
