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Oct-2024
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Overview
Market Insights Snapshot
Rescue Cannabis Co. has shown a dynamic performance across different categories and states, with notable fluctuations in their rankings. In the Washington market, the brand has maintained a presence in the Pre-Roll category, ranking consistently within the top 30 over the past few months. Starting at the 22nd position in July 2024, the brand slightly improved to 21st place in August and September before dropping to 24th in October. This indicates a competitive landscape in the Pre-Roll category, where Rescue Cannabis Co. managed to maintain visibility but faced challenges in improving or sustaining higher rankings. The drop in October might suggest increased competition or a shift in consumer preferences that the brand needs to address.
Despite the changes in rankings, Rescue Cannabis Co.'s sales performance in Washington reflects some resilience, as evidenced by the sales figures over the months. While there was a peak in sales in August, reaching over $215,000, a decline was observed in the subsequent months, with October sales decreasing to approximately $178,000. This trend suggests that while the brand is capable of achieving high sales volumes, there might be external factors or internal strategies impacting its ability to sustain growth. The absence of rankings in other states or categories indicates that Rescue Cannabis Co. may not yet have a strong foothold outside of Washington or in other product categories, pointing to potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Rescue Cannabis Co. has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 22nd in July, Rescue Cannabis Co. improved slightly to 21st in both August and September, before dropping to 24th in October. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Bondi Farms has shown a consistent upward trajectory, climbing from 36th to 23rd place, indicative of a strong growth strategy that has resulted in increasing sales. Meanwhile, Redbird (formerly The Virginia Company) has maintained a stable position at 22nd, despite a slight dip in sales, which may suggest a loyal customer base. Additionally, Capital City Chronic has made significant strides, moving from 51st to 26th, reflecting a successful market penetration strategy. These dynamics highlight the competitive pressures faced by Rescue Cannabis Co., emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In October 2024, the top-performing product from Rescue Cannabis Co. was Runtz Pre-Roll 20-Pack (10g) in the Pre-Roll category, maintaining its number one position from September with sales of 1094 units. Albert Walker Pre-Roll 20-Pack (10g) saw a notable rise, moving up to the second rank with 1054 units sold, after being unranked in September. Apple Fritter Pre-Roll 20-Pack (10g) held steady at the third position with 1027 units, showing consistent performance over the past months. Alien Rock Candy Pre-Roll 20-Pack (10g) entered the rankings at fourth place, indicating a new competitive entry in the market. Blue Dream Pre-Roll 20-Pack (10g) experienced a drop to fifth place, declining from its consistent second position in previous months, with sales decreasing to 910 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
