Dec-2024
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Overview
Market Insights Snapshot
Rescue Cannabis Co. has shown a consistent performance in the Pre-Roll category within the state of Washington. Over the last four months, there has been a noticeable improvement in their rankings, moving from 21st in September to 18th by November and maintaining that position through December. This upward trend suggests a growing consumer preference for their products, which is further supported by an increase in sales from September to November. The fact that they remain within the top 30 brands consistently indicates a strong market presence in Washington's competitive cannabis industry.
However, it's important to note that Rescue Cannabis Co. does not appear in the top 30 rankings for any other states or categories during this period. This absence could imply a limited geographical reach or a focused strategy on the Washington Pre-Roll market specifically. While their performance in Washington is commendable, expansion into other states or categories could present new opportunities for growth. The data suggests a potential area for strategic development, as their success in Washington might be replicable in other markets with the right approach.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Rescue Cannabis Co. has shown a notable improvement in its ranking from 23rd in October 2024 to 18th by November and maintaining that position in December. This upward trend suggests a positive reception of their products, potentially driven by strategic marketing or product enhancements. In contrast, Artizen Cannabis experienced a slight fluctuation, dropping to 19th in November before recovering to 16th in December, indicating a more volatile performance. Meanwhile, Fire Bros. maintained a relatively stable position, although their rank slipped to 20th in December, which could signal a need for revitalization to prevent further decline. Falcanna also showed some variability, dropping out of the top 20 in November but bouncing back to 19th in December. Lastly, 1988 mirrored a similar pattern to Artizen, with a dip in November followed by an improvement in December. These dynamics highlight Rescue Cannabis Co.'s potential to capitalize on its current momentum to further climb the ranks, especially as some competitors show signs of instability.
Notable Products
In December 2024, Rescue Cannabis Co.'s top-performing product was Blue Dream Pre-Roll 20-Pack (10g) in the Pre-Roll category, maintaining its first-place ranking from November, with sales reaching 1919 units. The Apple Fritter Pre-Roll 20-Pack (10g) secured the second spot, consistently holding its position from the previous month with sales of 1381 units. Runtz Pre-Roll 20-Pack (10g) climbed back to third place after dropping to fourth in November. Albert Walker Pre-Roll 20-Pack (10g) fell to fourth place in December after a strong first-place showing in October. Stoopid Fruits Pre-Roll 20-Pack (10g) rounded out the top five, having experienced a decline from its second-place rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.