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Jul-2024
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Overview
Market Insights Snapshot
Retro Cannabis has seen varied performance across different categories and states in recent months. In the Saskatchewan pre-roll category, the brand did not make it into the top 30 brands from April to July 2024. This could be a concerning sign for their market presence in that region, especially considering their sales in April were recorded at $15,074. The absence of Retro Cannabis in the top ranks for multiple consecutive months suggests that they may need to reassess their strategies to improve visibility and sales in Saskatchewan.
While the data for other states and categories is not provided, the trend in Saskatchewan indicates that Retro Cannabis might be facing challenges in maintaining a strong market position. The lack of top 30 rankings over several months could imply a need for better market penetration and competitive tactics. Observing such trends can be crucial for stakeholders to understand where the brand stands and what areas require attention for growth and sustainability.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Retro Cannabis has faced notable challenges and fluctuations in its market positioning. Retro Cannabis was not ranked in the top 20 brands in April 2024, but it emerged at rank 54 in May 2024, indicating a significant entry into the competitive scene. However, it did not maintain this position in subsequent months, suggesting volatility in its market presence. In contrast, Fuego Cannabis (Canada) consistently held a strong position, ranking 6th in April 2024, which highlights a stable and dominant market presence. Vox showed some fluctuations, ranking 24th in April 2024, dropping out of the top 20 in May, and then reappearing at 51st in June, indicating a more variable performance. D*gg Lbs also showed a brief appearance at 25th in May 2024. These insights suggest that while Retro Cannabis has the potential to break into the market, it faces stiff competition from more established brands, and maintaining a stable rank will be crucial for sustained sales growth.
Notable Products
In July 2024, the top-performing product for Retro Cannabis was Potent Pete Infused Pre-Roll 3-Pack (1.5g), which maintained its first-place ranking from May 2024, with sales reaching 149 units. I Got 5 On It Pre-Roll 5-Pack (2.5g) climbed to the second position from its consistent fourth place in the previous months, showing a notable increase in sales. Lemon Haze (3.5g) dropped to third place, despite being the top seller in June 2024. GLTOZ Honey Oil Syringe (1g) rose to fourth place from fifth in June, continuing its upward trend. Neon Twists Pre-Roll 10-Pack (5g) fell to fifth place after fluctuating between second and fourth positions in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
