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Aug-2024
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Overview
Market Insights Snapshot
Rizzlers has shown notable performance fluctuations across various categories and regions over recent months. In Alberta, the brand has seen a significant improvement in the Pre-Roll category, moving from a rank of 32 in May 2024 to 20 by August 2024. This upward trend is complemented by a substantial increase in sales, indicating growing consumer preference. Conversely, the Vapor Pens category in Alberta tells a different story, with Rizzlers dropping from rank 21 to 36 over the same period. This decline suggests a potential shift in consumer interest or increased competition within the Vapor Pens market.
In British Columbia, Rizzlers has maintained a relatively stable presence in the Pre-Roll category, holding a consistent rank of 18 in both July and August 2024. This stability is reflected in their sales figures, which, while slightly declining in August, still indicate a strong market position. However, their performance in the Vapor Pens category shows a slight improvement, moving up from rank 31 in June to 29 in August. In Ontario, Rizzlers has demonstrated a remarkable climb in the Pre-Roll category, advancing from rank 79 in May to 41 in August, suggesting a significant gain in market share and consumer acceptance. Meanwhile, the Vapor Pens category in Ontario shows a steady improvement, indicating a slow but positive trend in consumer adoption.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Rizzlers has shown a notable improvement in rank and sales over the summer of 2024. Starting from a rank of 24 in May, Rizzlers climbed to 18 by July and maintained this position in August. This upward trend is significant when compared to competitors such as Tweed, which also improved its rank from 21 in May to 17 in August, and 7 Acres, which peaked at 15 in July but dropped to 19 in August. MTL Cannabis showed a more volatile pattern, ending August at rank 16 after fluctuating between 19 and 23. Meanwhile, Back Forty / Back 40 Cannabis re-entered the top 20 in July and August after being absent in the earlier months. These dynamics suggest that while Rizzlers is gaining traction, it faces stiff competition from established brands that are also improving their market positions. For a deeper dive into these trends and more detailed data, consider exploring advanced analytics.
Notable Products
In August 2024, the top-performing product from Rizzlers was Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), maintaining its first-place ranking for the third consecutive month with sales reaching 29,219 units. The second-place product was Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), which also held its rank steadily from the previous months, showing a significant increase in sales to 28,213 units. Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) remained in third place, continuing its consistent performance. The Mango Slap Co2 Disposable Pod (0.95g) and Blue Orange Distillate Pod (0.95g) did not show notable changes in rankings, with the former staying in fourth place and the latter entering the rankings at fifth place. Overall, the top three products have shown strong and consistent performance, with notable increases in sales figures for the top two products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
