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Jan-2025
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Overview
Market Insights Snapshot
Rizzlers has demonstrated varied performance across different categories and provinces. In the Alberta market, the brand has shown a downward trend in the Pre-Roll category, slipping from a rank of 15 in October 2024 to 29 by January 2025. This decline is mirrored in their sales, which saw a significant drop from $397,961 in October to $237,279 in January. In contrast, the British Columbia market presented a more stable scenario for Rizzlers in the Pre-Roll category, maintaining a consistent ranking around 15, with a slight increase in sales over the same period. This suggests that while Rizzlers faces challenges in some regions, they maintain a steady foothold in others.
In the Vapor Pens category, Rizzlers has struggled to break into the top 30 in several markets. In Alberta, their rank hovered around the mid-50s, indicating a weaker position in this category compared to Pre-Rolls. Similarly, in Ontario, Rizzlers did not manage to climb into the top 30, reflecting a need for strategic adjustments. However, in Saskatchewan, the brand showed a positive trajectory in the Pre-Roll category, improving from 34th to 24th position from November to January, suggesting potential growth opportunities in this region. Overall, while Rizzlers faces challenges, particularly in the Vapor Pens category, their performance in Pre-Rolls across specific provinces indicates areas of strength and potential for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Rizzlers has demonstrated a consistent presence, maintaining a rank between 15th and 17th from October 2024 to January 2025. Despite not breaking into the top 10, Rizzlers has shown a steady increase in sales, culminating in January 2025 with a noticeable uptick. This contrasts with Good Supply, which, although ranked higher, experienced a decline in sales, dropping from 8th to 13th place. Similarly, Castle Rock Farms and Versus have seen fluctuations in their rankings and sales, with both brands slipping in rank by January 2025. Meanwhile, BoxHot, initially outside the top 20, has made a notable climb to 17th place, indicating a potential emerging competitor. These dynamics suggest that while Rizzlers is not yet a top contender, its steady sales growth amidst the fluctuating performance of its competitors positions it well for future gains in market share.
Notable Products
In January 2025, the top-performing product for Rizzlers was Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), maintaining its number one rank for two consecutive months with sales of 20,300 units. Following closely, Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) held the second position, consistent with its rank since November 2024. Twisters- Grape Galaxy x Sour Slapple Infused Pre-Roll 2-Pack (1g) climbed to the third spot in December 2024 and sustained this position through January 2025. Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) consistently ranked fourth, while Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) remained fifth, showing stable performance across the months. These rankings highlight a competitive yet stable market for Rizzlers' infused pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
