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Sep-2024
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Overview
Market Insights Snapshot
Rizzlers has shown notable performance in the Pre-Roll category across Canadian provinces. In Alberta, the brand has made a significant upward trajectory, jumping from a rank of 45 in June 2024 to 17 by September 2024. This improvement is mirrored in sales figures, which have more than tripled over the same period. Meanwhile, in British Columbia, Rizzlers has maintained a steady climb, moving from 21st to 15th place, indicating consistent growth. In Ontario, Rizzlers has made an impressive leap from 71st to 30th place, demonstrating significant market penetration. In Saskatchewan, the brand improved its ranking from 26th to 18th, showing a positive trend in a competitive market.
However, Rizzlers' performance in the Vapor Pens category presents a contrasting picture. In Alberta, the brand's rank has declined from 23rd in June to 46th by September, indicating a challenging market environment. Similarly, in British Columbia, Rizzlers has struggled to break into the top 25, maintaining a stable yet low presence at the 30th position. In Ontario, the brand has seen minor fluctuations, hovering around the mid-30s, which suggests a stable but non-dominant position in the market. Interestingly, in Saskatchewan, Rizzlers was not in the top 30 in June but made a significant entry at 26th in July, maintaining a position in the top 30 in subsequent months, indicating a potential for growth in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Rizzlers has demonstrated a remarkable upward trajectory in rankings from June to September 2024. Initially positioned at 45th in June, Rizzlers climbed to 17th by September, showcasing a significant improvement in market presence. This upward movement is indicative of a strategic gain in consumer preference and market penetration. In contrast, brands like Carmel and Tribal maintained relatively stable positions, with Carmel fluctuating between 14th and 17th and Tribal hovering around the 17th to 19th ranks. Meanwhile, Freedom Cannabis showed an impressive leap from 33rd to 18th, indicating a competitive push similar to Rizzlers. Despite these shifts, Rizzlers' consistent rise in rank suggests a strong growth in sales momentum, potentially outpacing some of its competitors in the longer term. This trend highlights Rizzlers' increasing appeal and market competitiveness within Alberta's Pre-Roll segment.
Notable Products
In September 2024, the top-performing product for Rizzlers was the Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), which climbed to the number one spot with sales of 30,404 units. This product improved from its consistent second-place ranking in the previous months of June, July, and August. The Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), which had been the top seller from June to August, fell to second place in September. The Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) maintained its third-place ranking throughout the four months. New to the rankings in August, the Twisters- Grape Galaxy x Sour Slapple Infused Pre-Roll 2-Pack (1g) held steady at fourth place in September, while the Watermelon Razzler Infused Pre-Roll 6-Pack (3g) debuted at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
