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Nov-2024
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Overview
Market Insights Snapshot
Rizzlers has shown a dynamic performance across various categories and provinces, with notable movements in the Pre-Roll category. In Alberta, Rizzlers climbed from the 20th position in August 2024 to the 13th position by November 2024, indicating a steady upward trajectory. This improvement is reflected in their sales, which saw a significant increase from August to October before slightly declining in November. In contrast, their performance in the Vapor Pens category in Alberta has been less impressive, with a steady decline in rankings, dropping from 36th in August to 46th in November, suggesting challenges in maintaining their market share in this segment.
In Ontario, Rizzlers' presence in the Pre-Roll category has been more volatile. They managed to break into the top 30 in September 2024, reaching the 28th position, but slipped back to 31st by November. This fluctuation indicates potential instability or competition challenges in the Ontario market. Meanwhile, in British Columbia, Rizzlers has maintained a consistent presence in the Pre-Roll category, although their ranking fluctuated slightly, ending at the 16th position in November. This stability suggests a solid consumer base, despite some monthly variations. Notably, their Vapor Pens have not reached the top 30 in any of the provinces, highlighting an area of potential growth or strategic reevaluation for Rizzlers.
Competitive Landscape
In the Ontario pre-roll category, Rizzlers has shown a dynamic shift in its market position over the past few months, reflecting both opportunities and challenges in its competitive landscape. Notably, Rizzlers climbed from a rank of 43 in August 2024 to an impressive 27 in October 2024, before slightly dropping to 31 in November 2024. This upward trend in rank during the earlier months was accompanied by a significant increase in sales, suggesting a successful strategy in capturing consumer interest. However, the slight decline in November indicates potential pressure from competitors such as Divvy, which maintained a stable rank around 30, and The Loud Plug, which improved its rank to 29 in November. Additionally, Happy & Stoned also showed competitive momentum, moving from rank 50 in August to 33 in November. These dynamics suggest that while Rizzlers has made significant strides, maintaining its competitive edge will require strategic adjustments to sustain its growth trajectory amidst strong competition.
Notable Products
In November 2024, Rizzlers' top-performing product was the Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g) which ascended to the number one spot, despite a slight decrease in sales to 22,850 units. The Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), previously the top product for several months, moved to second place. The Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) maintained its consistent third-place ranking, while Twisters- Grape Galaxy x Sour Slapple Infused Pre-Roll 2-Pack (1g) remained fourth. The Watermelon Razzler Infused Pre-Roll 6-Pack (3g) held steady at fifth place since September. These rankings highlight a stable product lineup with minor shifts in the top tier, emphasizing the popularity of the Tropicoco & Watermelon Razzler variant in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
