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Oct-2024
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Overview
Market Insights Snapshot
The performance of Rizzlers in the Pre-Roll category has shown promising growth across several Canadian provinces. In Alberta, Rizzlers climbed from the 27th position in July to 14th by October, indicating a solid upward trajectory in this category. Similarly, in British Columbia, Rizzlers maintained a steady presence, ranking between 15th and 20th over the months, though there was a slight dip in October. Meanwhile, Ontario saw a remarkable rise from 62nd to 27th, highlighting a significant improvement in their market position. In Saskatchewan, Rizzlers remained in the top 30, peaking at 20th in September before settling at 21st in October, which suggests a consistent demand in this region.
In contrast, Rizzlers' performance in the Vapor Pens category presents a mixed picture. In Alberta, the brand struggled to maintain a top 30 position, dropping out in August and September before slightly recovering to 47th in October. In British Columbia, Rizzlers fluctuated around the 30th rank, but by October, it fell to 36th, indicating a decline in consumer preference for their vapor pens. In Ontario, the brand hovered just outside the top 30, with rankings varying from 35th to 39th, showing a relatively stable yet unremarkable performance. Notably, in Saskatchewan, Rizzlers made a brief appearance in the top 30 in July but failed to sustain this momentum in subsequent months, highlighting a potential area for improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Rizzlers has shown a remarkable upward trajectory in rank and sales over the past few months. Starting from a position outside the top 20 in July 2024, Rizzlers climbed to 42nd in August and made a significant leap to 28th in September, ultimately securing the 27th spot in October. This upward trend in rank is mirrored by a substantial increase in sales, indicating a strong market presence and growing consumer preference. In contrast, competitors like Sheeesh! maintained a steady rank of 25th from September to October, while OHJA experienced a slight decline from 24th to 26th. Meanwhile, SUPER TOAST improved its position from 40th in July to 28th in October, showcasing a competitive edge similar to Rizzlers. These dynamics suggest that Rizzlers is effectively capturing market share and could potentially continue its ascent in the rankings if the current momentum is sustained.
Notable Products
In October 2024, Rizzlers' top-performing product was the Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), maintaining its number one rank for four consecutive months, with sales reaching 25,626 units. The Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g) held its steady second place, despite a slight decrease in sales compared to the previous month. The Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) showed a positive movement, climbing back to third place with an increase in sales. Meanwhile, the Twisters- Grape Galaxy x Sour Slapple Infused Pre-Roll 2-Pack (1g) slipped to fourth position after previously ranking third in September. The Watermelon Razzler Infused Pre-Roll 6-Pack (3g) remained stable at fifth place, showing a gradual increase in sales since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
