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Nov-2024
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Overview
Market Insights Snapshot
Spinach has consistently maintained a strong presence in the Alberta cannabis market, particularly in the Edible category, where it has held the top rank from August through November 2024. This stability highlights their strong consumer base and brand loyalty in this segment. In contrast, their performance in the Flower category saw some fluctuations, with a notable improvement from fifth place in September and October to third in November. This upward movement could be indicative of successful marketing strategies or product innovations that resonated with consumers. Meanwhile, in the Pre-Roll category, Spinach experienced a slight drop from second to third place in November, which might suggest increased competition or a shift in consumer preferences.
In British Columbia, Spinach's performance was more varied across categories. While they maintained a solid second place in Edibles throughout the months, their ranking in the Flower category saw a decline, slipping from third in August to ninth by November. This downward trend could suggest challenges in maintaining market share or increased competition from other brands. Notably, Spinach did not appear in the top 30 for Pre-Rolls in November, marking a significant drop from their previous rankings and indicating potential areas for improvement. In Ontario, Spinach has shown strength in the Edible category, consistently holding the top rank, while their presence in the Pre-Roll category has waned, dropping to thirteenth in November. This mixed performance across regions and categories suggests that while Spinach has strongholds, there are also opportunities for growth and adaptation in certain areas.
Competitive Landscape
In the highly competitive Ontario flower market, Spinach has demonstrated strong performance, maintaining the top rank from August to October 2024 before slipping to second place in November. This shift in rank coincides with a steady decline in sales from August's peak, suggesting potential challenges in sustaining its leading position. The rise of Shred, which moved from second to first place in November, highlights a significant competitive pressure, as Shred's sales have shown a consistent upward trend. Meanwhile, Back Forty / Back 40 Cannabis and Pure Sunfarms have maintained stable ranks at third and fourth, respectively, with Back Forty / Back 40 Cannabis experiencing a sales increase in November. These dynamics suggest that while Spinach remains a formidable player, it must address the competitive advancements of Shred to reclaim its top position in the market.
Notable Products
In November 2024, the top-performing product from Spinach was Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), maintaining its number one rank for four consecutive months with sales of 127,723. Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) also retained its second position, showing a significant increase in sales compared to previous months. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) held steady at rank three, with a notable sales growth since its introduction in October. Sourz - Fully Blasted Cherry Lime Gummy (10mg) improved its ranking from five to four, while Sourz - Pink Lemonade Gummies 5-Pack (10mg) slipped from four to five. Overall, the rankings indicate consistent popularity for the Blue Raspberry Watermelon flavor across different product formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
