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Sep-2024
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Overview
Market Insights Snapshot
In Alberta, Spinach has shown remarkable consistency in the Edible category, maintaining the top rank from June through September 2024. This stability is mirrored in the Pre-Roll category, where Spinach consistently held a strong position, peaking at rank 2 in both June and August. However, the Flower category saw some fluctuation, with Spinach climbing to the second position in August before settling back to fifth in September. The Vapor Pens category also experienced a slight dip in September, indicating potential challenges in maintaining momentum. In contrast, British Columbia presented a mixed performance. While Spinach held steady in the Edible category, securing the second rank throughout the months, its Pre-Roll category performance saw a drop in September, falling out of the top 10 to rank 12, highlighting a possible area for improvement.
Moving to Ontario, Spinach demonstrated dominance in the Flower category, consistently holding the first position from June to September 2024. This highlights the brand's strong market presence and consumer preference in this category. The Edible category also saw Spinach reaching the top rank in August, although it slipped back to second in September. The Pre-Roll category showed a more varied performance, with Spinach moving from eighth in June to eleventh in September, indicating some volatility. Meanwhile, in Saskatchewan, Spinach achieved notable success in the Vapor Pens category, reaching the top rank in August before returning to second in September. This suggests a strong competitive edge in Saskatchewan's Vapor Pens market, albeit with room for further consolidation of its leading position.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has consistently maintained its top position from June to September 2024, showcasing its strong market presence and consumer loyalty. Despite the competitive pressures, Spinach has successfully defended its rank against notable competitors. Shred, which holds a steady second place, has shown a positive sales trajectory but remains behind Spinach in terms of rank. Meanwhile, Back Forty / Back 40 Cannabis has made significant strides, moving from sixth to third place by August 2024, indicating a potential threat to Spinach's dominance if this upward trend continues. The consistent top ranking of Spinach amidst these shifts highlights its strong brand equity and effective market strategies in Ontario's Flower category.
Notable Products
In September 2024, Spinach's top-performing product was the Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), maintaining its first-place ranking for four consecutive months with sales reaching 112,511. The Sourz - Pink Lemonade Gummies 5-Pack (10mg) secured the second position, showing a slight improvement from its third-place ranking in August. Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) dropped to third place after holding second in August, indicating a competitive edible market. Sourz - Strawberry Mango Gummies 5-Pack (10mg) consistently held the fourth position across the months. Notably, the Sourz - Fully Blasted Cherry Lime Gummy (10mg) entered the rankings in September, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
