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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Spinach concentrated 34.45% of sales in Vapor Pens with 94.46% year-over-year growth and a 1.57% month-over-month lift, while Flower held 27.66% share with 14.36% YoY and 3.25% MoM growth; alongside that, Edible accounted for 22.06% share with 28.39% YoY and 4.35% MoM growth, and Pre-Roll reached 15.81% share with 33.99% YoY and 11.58% MoM gains. Oil contracted to 0.02% share with an -86.54% YoY and -56.10% MoM decline, indicating deliberate pruning at the fringe as the brand’s overall sales rose 40.75% YoY and average price climbed 38.42%, which implies a portfolio tilt toward higher-velocity, mid-to-premium formats over legacy tincture-style offerings.
The mix now skews toward dual anchors—Vapor Pens at a 34.45% share and Flower at 27.66%—supplemented by a rising Pre-Roll segment with an 11.58% MoM uptick, signaling an emphasis on inhalable convenience while Edible at 22.06% share provides multi-occasion insulation via 4.35% MoM expansion. With average price up 38.42% and Flower ranked 3 in British Columbia, the pattern suggests price elasticity remains workable in core inhalables, supporting premium-leaning pen and flower strategies, while the steep Oil retrenchment of -86.54% YoY and near-zero 0.02% share implies resource reallocation away from low-velocity SKUs to defend rank-sensitive categories where incremental gains can compound share.
Competitive Landscape
Spinach sits at rank #3 in ON Flower in May 2026 and is unchanged YoY from #3, while holding #3 for the last three months and coming off a peak of #1 in October 2025; in contrast, Shred is #1 after moving from #2 YoY with a 9.7% YoY sales increase, and Back Forty / Back 40 Cannabis slipped from #1 to #2 with an 8.4% YoY decline, indicating that Spinach’s flat rank at #3 alongside a leader gaining share and a former leader retreating implies a stable mid-tier position that will require either share capture from #2 or disruption of #1 to reverse the post-October 2025 slide.
Notable Products
Sour Chem Pre-Roll 2-Pack (2g) posted the standout move in May 2026 with a 32.3% month-over-month gain to rank 7, while Sourz - Fully Blasted Pink Lemonade Gummy (10mg) climbed 21.8% at rank 4. At the top of the board, Sourz - Fully Blasted Blue Raspberry Watermelon Gummies 10-Pack (100mg) held rank 3 with a 7.4% lift and Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) led at rank 1 with a 9.8% increase. With eight of the top ten sitting in Edible and only one Pre-Roll entrant accelerating fastest, the mix implies Spinach is extending beyond its Edible core into inhalables to capture incremental velocity rather than relying solely on flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
