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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Spinach has demonstrated strong performance, particularly in the Edible category where it consistently held the number one rank from July to October 2024. This indicates a robust consumer preference for Spinach's edible offerings. The Flower category, however, saw some fluctuations with Spinach maintaining a steady fifth position in October after briefly climbing to second place in August. Meanwhile, in the Pre-Roll category, Spinach has solidified its position as a major player, consistently ranking second throughout the last three months. A notable improvement was seen in the Vapor Pens category, where Spinach moved up to third place in October, suggesting a growing acceptance of their vapor products among consumers in Alberta.
In Ontario, Spinach has maintained a dominant presence in the Flower category, holding the top rank consistently over the past four months. This highlights their strong market share and consumer loyalty in this segment. The Edible category also saw impressive performance, with Spinach alternating between first and second positions, indicating a competitive edge in this product line. However, the Pre-Roll category revealed a downward trend, with Spinach dropping from ninth to thirteenth place by October, suggesting potential challenges or increased competition in this segment. In contrast, the Vapor Pens category remained stable, with Spinach maintaining a consistent fifth rank, reflecting steady consumer demand for their vapor pen products in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has consistently maintained its top position from July to October 2024, showcasing its dominance in the market. Despite the competitive pressures from brands like Shred, which held the second rank throughout the same period, and Back Forty / Back 40 Cannabis, which improved its rank from sixth to third in August and maintained it through October, Spinach's leadership remains unchallenged. This stability in rank suggests a strong brand loyalty and effective market strategies that have kept Spinach ahead, even as competitors like Shred and Back Forty have shown significant sales growth. The consistent top ranking of Spinach indicates its robust market presence and the effectiveness of its product offerings in appealing to consumers in Ontario.
Notable Products
In October 2024, Spinach's top-performing product was Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), maintaining its rank as number one for four consecutive months with sales of 112,118 units. Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) held steady at the second position, showing a notable increase in sales from previous months. The Pink Lemonade Gummies 5-Pack (10mg) consistently ranked third, although its sales slightly decreased compared to September. A new entry, the Fully Blasted Pink Lemonade Gummy (10mg), debuted at the fourth position, while the Fully Blasted Cherry Lime Gummy (10mg) entered the rankings in fifth place. Overall, the top three products maintained their positions from earlier months, indicating stable consumer preferences for these flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
