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Dec-2024
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Overview
Market Insights Snapshot
Spinach has shown remarkable consistency in the Edible category across multiple provinces, maintaining the top position in Alberta and Ontario throughout the last four months of 2024. This dominance in Edibles is complemented by a strong performance in the Vapor Pens category, where Spinach ranks steadily at the top in Saskatchewan. However, in the Flower category, Spinach's performance shows a downward trend in British Columbia, slipping from 5th place in September to 11th by December, indicating potential challenges or increased competition in that market.
In the Pre-Roll category, Spinach's performance varies significantly by province. In Alberta, the brand experienced a slight dip from 2nd to 5th place in November but recovered to 3rd by December, suggesting a resilient market presence. Conversely, in British Columbia, Spinach did not rank in the top 30 in November and December, which could signal a strategic shift or a need to reassess their approach in this category. Meanwhile, in Ontario, Spinach consistently held its position in the lower top 15, indicating a stable but not leading presence. This varied performance across categories and provinces highlights Spinach's strengths and areas for potential growth or reevaluation.
Competitive Landscape
In the competitive Ontario flower market, Spinach has experienced a slight decline in its ranking over the last few months of 2024, moving from the top position in September and October to second place in November and December. Despite this drop in rank, Spinach remains a strong contender, with sales figures consistently surpassing those of Pure Sunfarms and Back Forty / Back 40 Cannabis, which have maintained stable ranks at fourth and third respectively. However, the most significant competitive pressure comes from Shred, which has overtaken Spinach to secure the number one spot in November and December. This shift indicates a dynamic market environment where consumer preferences are evolving, and highlights the importance for Spinach to innovate and adapt its strategies to regain its leading position in the Ontario flower category.
Notable Products
In December 2024, Spinach's top-performing product was the Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg), which climbed to the first rank with sales reaching 149,747. This product consistently held the second position from September to November before taking the lead in December. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), previously ranked first from September to November, slipped to the second position in December. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) maintained a steady third position from November to December, showing a notable increase in sales. Meanwhile, the Sourz - Pink Lemonade Gummies 5-Pack (10mg) improved its ranking from fifth in November to fourth in December, indicating a positive sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
