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Jan-2025
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Overview
Market Insights Snapshot
Spinach has shown a strong performance in the Alberta market, particularly in the Edible category where it consistently held the top rank from October 2024 through January 2025. The brand also demonstrated notable momentum in the Flower category, climbing from 5th place in October 2024 to 2nd by December 2024, maintaining this position into January 2025. In contrast, Spinach's performance in the Pre-Roll category saw a decline, dropping from 2nd place in October 2024 to 4th in January 2025. Meanwhile, in the Vapor Pens category, Spinach improved its position from 4th in October 2024 to 2nd by January 2025, indicating a favorable reception in this segment.
In British Columbia, Spinach maintained steady rankings in the Edible category, consistently holding 2nd place throughout the observed period. However, the brand's presence in the Pre-Roll category was less stable, as it did not appear in the top 30 rankings by December 2024 and January 2025, suggesting a drop in market share or competition from other brands. In Ontario, Spinach achieved top rankings in the Edible category, moving from 2nd to 1st place by December 2024 and maintaining this lead into January 2025. The Flower category saw some fluctuations, with Spinach holding the 1st position in October and December 2024, but dropping to 3rd by January 2025. These movements highlight Spinach's stronghold in certain categories while indicating potential areas for growth or increased competition in others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has experienced notable fluctuations in its market position over the past few months. Starting strong in October 2024 as the top-ranked brand, Spinach faced a slight dip in November, dropping to second place, before reclaiming the top spot in December. However, by January 2025, Spinach's rank fell to third, indicating increased competition. This shift can be attributed to the rise of Back Forty / Back 40 Cannabis, which ascended to the first position in January, and Shred, consistently holding a top-two position throughout the period. Despite these changes, Spinach maintained a strong sales performance, although it saw a decline in January, which may have contributed to its drop in rank. The competitive dynamics suggest that while Spinach remains a leading brand, it faces significant pressure from Shred and Back Forty / Back 40 Cannabis, both of which have shown robust sales growth and stable rankings.
Notable Products
In January 2025, the top-performing product from Spinach was the Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg), maintaining its first-place rank from the previous two months with notable sales of 158,940. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) held steady in the second position, showing consistent popularity over the months. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) remained third, indicating stable demand. Sourz - Fully Blasted Cherry Lime Gummy (10mg) saw a slight improvement, moving up to fourth place from fifth in December. Finally, the Sourz - Pink Lemonade Gummies 5-Pack (10mg) rounded out the top five, experiencing a drop from fourth to fifth place since December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
