Sep-2026
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In September 2026, Spinach concentrated 37.47% of sales in Vapor Pens and 27.11% in Flower, with Vapor Pens up 97.67% year over year while down 4.38% month over month, and Flower up 13.85% year over year while down 8.22% month over month. Edible held 18.82% share with 6.81% year-over-year growth and a 6.51% month-over-month decline, while Pre-Roll accounted for 16.56% share with 49.10% year-over-year growth and a 0.22% month-over-month dip. With brand sales up 39.75% year over year alongside a 31.73% average price increase and a number 1 rank in Flower in Ontario, the pattern implies that cross-category expansion led by Vapor Pens is supporting overall growth even as near-term softness in Flower and Edible weighs on month-over-month momentum.
The mix shift toward Vapor Pens at 37.47% share and Pre-Roll at 16.56%—both growing 97.67% and 49.10% year over year, respectively—suggests Spinach is tilting from traditional Flower toward inhalable formats where price elasticity accommodates a 31.73% average price lift. Simultaneously, Flower’s 8.22% month-over-month decline and Edible’s 6.51% month-over-month decline, despite 13.85% and 6.81% year-over-year gains, indicate trading up within inhalables and potential cannibalization from Vapor Pens; combined with a number 1 Flower rank in Ontario, this implies a positioning opportunity to defend Flower leadership while leveraging Vapor Pens for incremental penetration rather than share shifts within the portfolio.
Competitive Landscape
Spinach is ranked #1 in ON Flower in September 2026, up 2 positions year over year from #3, and it has held #1 over the past three months while also matching its peak at #1 in September 2026; by contrast, Shred sits at #2 with an 11.7% year-over-year sales increase yet did not gain rank, and Back Forty / Back 40 Cannabis fell from #1 to #3 alongside a 8.0% sales decline, indicating Spinach’s ascent reflects share consolidation at the top as incumbents either stalled or retrenched.
Notable Products
Spinach leans on a few formats in September 2026: Vapor Pens account for 37.4% of sales across cartridges and all-in-one disposables, ahead of Gummies at 18.8% and Hybrid Flower at 17.0%. That mix puts inhalables at the center of the lineup, so much of its revenue comes from pen hardware rather than edibles or flower.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






