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Sep-2024
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Overview
Market Insights Snapshot
Royalesque's performance in the Vapor Pens category in Nevada has shown significant improvement over the past few months. Starting from a rank of 39 in June 2024, the brand climbed to the 31st position by July, and by August, it had broken into the top 30, securing the 22nd spot, which it maintained through September. This upward trend is indicative of the brand's growing popularity and market penetration in Nevada. The leap from 39th to 22nd within a few months highlights a strong consumer response and potentially effective marketing or product strategy adjustments. However, it's important to note that being outside the top 30 in June suggests that Royalesque had to overcome significant competition to achieve its current standing.
The sales figures for Royalesque in Nevada also reflect this positive trajectory. From June to July, the brand's sales nearly doubled, indicating a surge in demand or increased distribution. Although there was a slight dip in sales from August to September, the brand maintained its rank, which suggests a stable market presence despite the minor fluctuation in sales volume. This consistency in rank could be attributed to sustained consumer interest or strategic initiatives that helped maintain their position in the competitive landscape of Vapor Pens. The data points to a brand that is not only gaining traction but also holding its ground in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Royalesque has demonstrated a notable upward trajectory in rank, moving from 39th place in June 2024 to a consistent 22nd place by August and September 2024. This improvement suggests a significant increase in market penetration and consumer preference. In contrast, Alternative Medicine Association / AMA experienced a decline, dropping from 9th place in June to 20th by September, indicating a potential loss of market share. Similarly, Dime Industries saw fluctuations, ending at 23rd place in September, just below Royalesque. Meanwhile, Bonanza Cannabis Company improved its ranking from outside the top 20 to 21st place by September, closely trailing Royalesque. These dynamics highlight Royalesque's strategic positioning and potential for further growth amidst shifting competitor standings.
Notable Products
In September 2024, Royalesque's top-performing product was GDP Distillate Disposable (0.5g) in the Vapor Pens category, which rose to the number one rank with sales of 1375 units. Following closely, Outer Zen Distillate Disposable (0.5g) secured the second position, improving from fourth place in August. Cherry Zlushie Distillate Disposable (0.5g), which previously held the top spot, fell to third place. Hippie Crasher Distillate Disposable (0.5g) experienced a decline, moving from second to fourth rank. Notably, Blue Cheese Distillate Disposable (0.5g) entered the rankings for the first time in September, taking the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
