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Jan-2025
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Overview
Market Insights Snapshot
Royalesque has shown a consistent presence in the vapor pens category in Nevada, maintaining a stable ranking between 19th and 20th from October 2024 to January 2025. This steady performance indicates a solid foothold in the market, though it also suggests limited upward movement within the top 20. The brand's sales figures have fluctuated slightly, with a notable peak in December 2024, reaching $194,534, before dropping to $146,354 in January 2025. This pattern might suggest seasonal influences or promotional activities impacting consumer purchasing behavior.
Interestingly, Royalesque did not appear in the top 30 rankings for any other states or categories during this period, which could be seen as a limitation in their market reach or an opportunity for growth. The absence from other rankings might indicate a focus on the Nevada market or a need to diversify their product offerings to improve their standing in other regions. The brand's consistent ranking in Nevada highlights its potential to leverage this stability to expand into new markets or enhance its presence in different cannabis categories.
```Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Royalesque has maintained a consistent presence, holding the 20th rank in October 2024, improving slightly to 19th in November, and then returning to 20th place by January 2025. This stability contrasts with the fluctuating ranks of competitors such as CAMP (NV), which dropped from 14th to 22nd over the same period, indicating a potential opportunity for Royalesque to capitalize on shifting consumer preferences. Meanwhile, BOUNTI has shown a more stable performance, consistently ranking between 16th and 19th, suggesting a strong competitive presence. Notably, Mojo (Edibles) made a significant leap from being unranked in October to 18th by January, highlighting a growing threat in the market. These dynamics suggest that while Royalesque has managed to maintain its position, there is a need for strategic initiatives to enhance its market share amidst the competitive volatility.
Notable Products
In January 2025, Blue Cheese Distillate Disposable (0.5g) emerged as the top-performing product for Royalesque, climbing from its previous second-place rankings in October and November 2024. It achieved a notable sales figure of 1340 units, marking a significant rebound from the dip in November. Ghost Train Haze Distillate Disposable (0.5g) entered the rankings for the first time, securing the second position with strong sales. GG4 Distillate Disposable (0.5g), which led in December, fell to the third spot, indicating a decrease in momentum. London Pound Cake Distillate Disposable (0.5g) improved its position from December, moving up to fourth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
