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Oct-2024
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Overview
Market Insights Snapshot
Sano Gardens has demonstrated a noticeable decline in their performance within the Vapor Pens category in Colorado over the past few months. Starting from a respectable 11th place in July 2024, the brand has seen a steady drop, reaching 19th place by October 2024. This downward trajectory is reflected in their sales figures, which have decreased significantly from July to October. The decline in rankings indicates that Sano Gardens is facing increased competition or possibly a shift in consumer preferences within the state.
Interestingly, Sano Gardens did not appear in the top 30 brands in any other states or provinces across any categories during these months, which could be a point of concern or an opportunity for growth, depending on their market strategy. Their absence from the top rankings in other regions might suggest a need for strategic expansion or reevaluation of their market presence beyond Colorado. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's overall market positioning and future potential.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Sano Gardens has experienced a notable decline in rank from July to October 2024, dropping from 11th to 19th place. This downward trend in ranking is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Dabble Extracts has shown a consistent upward trajectory, moving from 27th to 17th place, with a corresponding increase in sales, suggesting a growing consumer preference. Similarly, Juicy made a significant leap from 66th to 18th place, signaling a dramatic shift in market dynamics. Meanwhile, Dabs Labs and Natty Rems have maintained relatively stable positions, with slight fluctuations in rank but no significant sales growth. These shifts highlight the competitive pressures Sano Gardens faces and underscore the importance of strategic adjustments to regain its footing in the Colorado vapor pen market.
Notable Products
In October 2024, the top-performing product for Sano Gardens was the Mixed Berry Live Resin Disposable (1g) from the Vapor Pens category, maintaining its first-place rank despite a decrease in sales to 1469 units. The Lively Lime Live Resin Disposable (1g) held steady at the second spot, showing consistency in its ranking over the months. The Orchard - Orange Slice Distillate Disposable (1g) climbed to third place, indicating a positive shift from its stable fifth position in previous months. The Melon Medley Live Resin Disposable (1g) remained in fourth place, while the Strawnana Cabana Live Resin Disposable (1g) dropped from third to fifth place, reflecting a notable decline in its ranking. Overall, the Vapor Pens category continues to dominate the sales rankings for Sano Gardens, with subtle shifts in product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
