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Aug-2024
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Overview
Market Insights Snapshot
Saturday's performance in the Alberta market shows a mixed trajectory across different product categories. In the Pre-Roll category, the brand has consistently hovered around the 60s rank, with a slight improvement from June to July, moving from the 71st to the 62nd position. This indicates a moderate recovery in market presence. However, in the Vapor Pens category, Saturday has not managed to break into the top 30, peaking at 46th in July before slipping to 47th in August. While there is some positive movement in sales figures, these rankings suggest that the brand faces stiff competition and needs to strengthen its market strategy in Alberta.
In contrast, the performance of Saturday in the Ontario market is more promising, particularly in the Vapor Pens category. The brand has shown a steady climb from the 35th position in May to the 28th position in August, indicating a growing consumer base and effective market penetration. This upward trend is also reflected in the sales figures, which saw a significant increase from $151,570 in May to $203,994 in August. These movements highlight Ontario as a strong market for Saturday, suggesting potential for further growth and market share expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Saturday has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 35 in May 2024, Saturday has steadily climbed to rank 28 by August 2024, indicating a positive trajectory in market presence. This growth is further underscored by a consistent increase in sales, reaching $203,994 in August 2024. In comparison, Phyto Extractions has maintained a relatively stable position but experienced a slight decline in sales from $224,676 in June to $211,199 in August. RAD (Really Awesome Dope) has seen a downward trend in both rank and sales, dropping to rank 30 in August with sales decreasing to $183,954. Meanwhile, Potluck has fluctuated in rank but saw a significant sales spike in July before settling at rank 29 in August. Tasty's (CAN) has remained relatively stable in rank, but its sales have seen a decline from $237,610 in May to $211,465 in August. These insights suggest that Saturday is gaining traction in the Ontario vapor pen market, potentially at the expense of some competitors, and could continue to improve its market position if current trends persist.
Notable Products
In August 2024, the top-performing product from Saturday was Night XL Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales of 6,556 units. Sour Blueberry Co2 Cartridge (1g) in the Vapor Pens category held steady in second place, showing a significant increase in sales from previous months. Beached Mango Co2 Cartridge (1g) remained in third place, although its sales figures slightly declined compared to July. Sour Pineapple CO2 Cartridge (1g) consistently ranked fourth over the past three months, with a slight dip in sales in August. Raspberry Ice CO2 Cartridge (1g) maintained its fifth-place position, showing consistent performance with minimal changes in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
