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Oct-2024
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Overview
Market Insights Snapshot
Selfies has shown consistent performance within the Pre-Roll category in California, maintaining a stable position in the rankings throughout the third quarter of 2024. Despite a slight dip in October, where they moved from 23rd to 24th position, their sales figures have been on an upward trend, with a notable increase in October compared to the previous months. This indicates a robust demand for their products, even as they faced stiff competition. However, their absence from the top 30 in other states suggests a potential area for growth and expansion.
While Selfies has managed to secure a foothold in California's competitive Pre-Roll market, their lack of presence in the top 30 rankings in other states or categories could be seen as a missed opportunity or a strategic focus on their strongest market. The consistency in California could be attributed to targeted marketing efforts or a strong brand presence, but the brand's performance outside this state remains a mystery. Observers might be keen to see if Selfies will leverage their success in California to expand into other regions or categories in the future.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Selfies has demonstrated a consistent performance, maintaining a steady rank of 23rd from July to September 2024, before slightly dropping to 24th in October. This stability in rank is notable, especially when compared to competitors like Heavy Hitters, which saw a decline from 17th in July to 25th by October, indicating a downward trend in their market presence. Meanwhile, EVIDENCE showed a fluctuating pattern, ending October one rank above Selfies at 23rd. Interestingly, Gramlin made significant strides, improving from 34th in July to 22nd by October, suggesting a growing competitive threat. Despite these shifts, Selfies' sales figures reflect resilience, with a noticeable increase in October, surpassing both Sublime Canna and EVIDENCE in sales, highlighting its potential for upward mobility in the rankings if this trend continues.
Notable Products
In October 2024, the top-performing product for Selfies was the Groupie - Gelato Crunch Infused Pre-Roll (1.5g), which ascended to the number one rank with sales reaching 3306 units. Previously maintaining a consistent second place from July to September, this product's rise demonstrates a significant increase in consumer preference. The Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), which held the top spot from July through September, moved to second place. Another notable product, the Superglue Mini Pre-Roll 12-Pack (3g), improved its ranking to third in October from fifth in September, indicating a growing popularity. The Lime Pre-Roll 12-Pack (3g) maintained its fourth-place position from September to October, showing stable performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
