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Sep-2024
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Overview
Market Insights Snapshot
Selfies, a notable brand in the cannabis industry, has shown a consistent presence in the Pre-Roll category in California. Over the months from June to September 2024, the brand's ranking has fluctuated slightly, beginning at the 23rd position in June, dipping to 24th in July and August, and then improving to 22nd in September. This steady performance indicates a robust market presence, although not breaking into the top 20 suggests there is room for growth. The sales figures reflect a similar trend, with a peak in August, suggesting a possible seasonal or promotional influence that boosted sales during that month.
Notably, Selfies' absence from the top 30 in other states and categories could be seen as a strategic focus on the California Pre-Roll market or a potential area for expansion. The brand's consistent ranking within California highlights its established customer base and market penetration in this specific category. However, the lack of presence in other states or categories might suggest either a missed opportunity or a deliberate strategy to concentrate resources where they are most effective. Exploring these dynamics further could provide insights into Selfies' market strategy and potential growth areas.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Selfies has shown a stable yet slightly fluctuating performance over the past few months. In June 2024, Selfies held the 23rd rank, slightly slipping to 24th in July and August, before climbing back to 22nd in September. This indicates a resilient market presence despite the competitive pressures. Notably, CannaBiotix (CBX) has been on an upward trajectory, improving from 31st to 23rd, which could pose a future threat to Selfies if the trend continues. Meanwhile, Froot experienced fluctuations, dropping to 34th in July but recovering to 24th by September, suggesting potential volatility in their strategy. Gelato maintained a higher rank than Selfies, although it showed a downward trend from 16th to 20th, which might indicate an opportunity for Selfies to capture some of their market share. Interestingly, Gramlin made significant strides, moving from 38th to 21st, suggesting a rapidly growing competitor. Overall, Selfies' consistent sales figures reflect a solid customer base, but the brand should be wary of the dynamic shifts among competitors to maintain and improve its market position.
Notable Products
In September 2024, Selfies' top-performing product was the Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), maintaining its number one rank with sales of 3748 units. The Groupie - Gelato Crunch Infused Pre-Roll (1.5g) held steady at the second position, showing consistent demand. Notably, the Groupies - Dosilato Infused Pre-Roll (1.5g) climbed to third place from fourth in August, indicating a positive trend in its popularity. The Lime Pre-Roll 12-Pack (3g) moved up to fourth from its absence in August, while the Groupie - Maui Wowie Crusted Infused Pre-Roll (1.5g) entered the top five, showcasing a resurgence in interest. These shifts highlight an evolving consumer preference within Selfies' pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
