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Nov-2024
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Overview
Market Insights Snapshot
Selfies has shown a consistent presence in the Pre-Roll category within the state of California. Over the months from August to November 2024, the brand has maintained a ranking within the top 25, demonstrating a steady performance. Specifically, Selfies moved from the 23rd position in August and October to the 22nd position in November, indicating a slight upward trend. This consistent ranking suggests a stable consumer base and effective market strategies. However, the fact that Selfies has not broken into the top 20 could suggest opportunities for growth and increased brand visibility in this competitive market.
In terms of sales, Selfies has experienced some fluctuations, with a notable increase in October 2024, where sales peaked at $603,131. This increase in sales aligns with their stable ranking, hinting at potential seasonal influences or successful promotional efforts during that period. Despite a slight decline in November 2024 sales, which dropped to $600,797, Selfies still managed to improve its ranking. This indicates that while sales figures are an essential metric, the brand's market dynamics and competitive positioning also play crucial roles in its overall performance. The absence of rankings in other states or categories suggests that Selfies may either be focusing its efforts primarily in California or has yet to make significant inroads in other markets.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Selfies has shown a subtle yet promising upward trend in rankings from August to November 2024. Starting at rank 23 in August, Selfies improved to rank 22 by November, indicating a gradual increase in market presence. This improvement is notable when compared to brands like Heavy Hitters, which fell from rank 18 to 24 over the same period, and PUFF, which also experienced a decline from rank 17 to 20. Meanwhile, Quickies Prerolls and EVIDENCE have shown fluctuations, with Quickies Prerolls dropping from rank 22 to 23 and EVIDENCE improving from rank 21 to 21, despite not being in the top 20 in September and October. These shifts suggest that while Selfies is not yet among the top-tier brands, its consistent performance and slight rank improvement amidst competitors' volatility could position it for future growth in sales and market share.
Notable Products
In November 2024, the top-performing product for Selfies was the Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), reclaiming its position at rank 1 with a sales figure of 3389 units. Following closely was the Groupie - Gelato Crunch Infused Pre-Roll (1.5g), which dropped to rank 2 from its previous top position in October. The Lime Pre-Roll 12-Pack (3g) rose to rank 3, showing a notable increase from its rank 5 in October. The Groupies - Dosilato Infused Pre-Roll (1.5g) maintained a consistent performance, holding steady at rank 4. Additionally, the Groupie - Maui Wowie Crusted Infused Pre-Roll (1.5g) entered the top 5 for the first time, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
