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Jan-2025
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Overview
Market Insights Snapshot
Selfies, a cannabis brand with a focus on the Pre-Roll category, has shown varied performance across different states. In California, Selfies maintained a steady presence within the top 30 brands, although there was a slight decline in their ranking from October 2024 to January 2025. Starting at the 23rd position in October, they dropped to 25th in November and December, before slightly improving to 24th in January 2025. This consistent presence in the rankings indicates a stable, if slightly fluctuating, market position within the state. However, the declining sales figures over these months suggest potential challenges in maintaining consumer interest or competition from other brands in the Pre-Roll category.
Interestingly, the data does not provide rankings for Selfies in other states or categories, indicating that they might not have made it into the top 30 brands elsewhere. This absence can be perceived as a missed opportunity for Selfies to expand their market influence beyond California. It highlights the brand's potential need to strategize for broader geographic penetration or diversification into other product categories. This limited visibility outside of California could point to either a concentrated market strategy or challenges in scaling their operations further. The performance in California, while consistent, might not be enough to drive significant growth without broader market engagement.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Selfies has experienced a relatively stable position, maintaining a rank between 23rd and 25th from October 2024 to January 2025. Despite a slight dip in sales over this period, Selfies has shown resilience compared to some competitors. For instance, Heavy Hitters has seen a consistent decline in both rank and sales, dropping out of the top 20 by December 2024. Meanwhile, Froot has demonstrated a positive trajectory, climbing from 30th to 23rd, surpassing Selfies in January 2025. EVIDENCE and Gelato have also fluctuated in rank, with Gelato experiencing a notable decline to 25th in January 2025, aligning closely with Selfies' position. These dynamics suggest that while Selfies faces challenges in climbing the ranks, there is potential for strategic adjustments to capitalize on the shifting market positions of its competitors.
Notable Products
In January 2025, Groupie - Gelato Crunch Infused Pre-Roll (1.5g) emerged as the top-performing product for Selfies, climbing from its previous second-place ranking in December 2024. Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), which held the top spot consistently from October to December 2024, slipped to second place. The Lime Pre-Roll 12-Pack (3g) showed a notable improvement, moving up to third place from being unranked in December. Groupies - Dosilato Infused Pre-Roll (1.5g) experienced a slight decline, moving from third to fourth place. Wedding Cake Infused Pre-Roll (1.5g) maintained its fifth-place position, with sales figures reaching 1805 in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
