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Oct-2024
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown a consistent presence in the Alberta market, maintaining a steady rank of 7th place in the beverage category from August to October 2024. Despite a dip in sales from July to September, there was a slight recovery in October, indicating a potential stabilization or positive response to market strategies. This consistency in ranking suggests a strong foothold in the Alberta beverage market, although the dip in sales highlights an area for potential growth and strategic improvement. The brand's ability to maintain its position despite fluctuations in sales volume could be indicative of strong brand loyalty or effective marketing efforts that have yet to translate into increased sales.
In contrast, the performance of Sense & Purpose Beverages in Ontario is less robust, with the brand consistently ranking at 28th place in the beverage category from July to October 2024. This stagnant position indicates challenges in gaining market share or increasing brand visibility in Ontario. The sales figures reflect a downward trend from July to September, followed by a slight increase in October, which may suggest a seasonal influence or the impact of recent promotional activities. However, being outside the top 30 in such a competitive market could imply significant hurdles in terms of brand recognition or consumer preference that need to be addressed to improve their standing.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has maintained a consistent rank of 7th from August to October 2024, after a slight dip from 6th in July. This stability in ranking comes despite fluctuations in sales, which saw a notable decrease from July to September before rebounding in October. In comparison, Bubble Kush has shown a stronger performance, climbing from 7th in July to 6th in October, with consistently higher sales figures. Meanwhile, Deep Space has maintained a steady 8th position, closely trailing Sense & Purpose Beverages in sales. Zele remains a formidable competitor, consistently ranking in the top 5, with sales figures significantly higher than those of Sense & Purpose Beverages. Summit (Canada) has experienced a decline in both rank and sales, dropping to 10th place by October. These dynamics suggest that while Sense & Purpose Beverages holds a solid position, there is a competitive pressure from brands like Bubble Kush and Zele, which could impact its market share if trends continue.
Notable Products
In October 2024, the top-performing product from Sense & Purpose Beverages was Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice, which climbed to the first rank with sales of 3,467 units. This product consistently held the second position in previous months, demonstrating a notable increase in popularity. Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparkling Water and Juice, previously the top seller, moved to the second position. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage maintained its third-place ranking throughout the months from July to October 2024. The consistent performance of these products highlights their strong market presence in the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
