Sep-2024
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Overview
Market Insights Snapshot
Shorties (AZ) has shown varied performance across different categories and states, with notable movements observed in the Pre-Roll category within Arizona. In June 2024, the brand held a respectable 13th position, but by September 2024, it had slipped to 24th. This decline in ranking indicates a challenging period for the brand, particularly as sales figures reflect a downward trend from June to September. Despite these challenges, the brand managed to maintain its presence within the top 30, which suggests some level of resilience in a competitive market.
Notably, the absence of Shorties (AZ) in the top 30 rankings for other states or categories could be seen as an area for potential growth or as a limitation in their market reach. The brand's fluctuations in Arizona's rankings might suggest that while they have a foothold in the state, there is room for improvement to bolster their standing and possibly expand their influence to other regions. The data hints at strategic opportunities for Shorties (AZ) to explore, particularly in enhancing their market penetration and addressing the factors contributing to the decline in their Pre-Roll rankings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has experienced notable fluctuations in its rankings and sales over the past few months. In June 2024, Shorties (AZ) held a strong position at rank 13, but by September 2024, it had slipped to rank 24. This decline in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors like Sunday Goods have shown significant volatility, jumping from rank 27 in June to 14 in July, before dropping to 37 in August and recovering to 22 in September. Similarly, Caviar Gold has shown a steady upward trend from rank 26 in June to 23 in September, suggesting a gradual strengthening in their market position. The Giving Tree and House Exotics have also experienced rank fluctuations, with The Giving Tree dropping out of the top 20 in September. These dynamics highlight the competitive pressures Shorties (AZ) faces, as it navigates a market with both volatile and steadily rising competitors.
Notable Products
In September 2024, Shorties (AZ) saw Strawberry Nightcap Pre-Roll 10-Pack (3.5g) emerge as the top-performing product, achieving the number one rank with sales of $670. Zero Gravity Pre-Roll 10-Pack (3.5g) followed closely in second place, maintaining its strong performance from the previous months where it was ranked fifth in June and second in July. Confetti Cake Pre-Roll 10-Pack (3.5g), which held the top spot in August, slipped to third in September. Purple Pomelo Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in fourth position, while Red Bananas #3 Pre-Roll 10-Pack (3.5g) rounded out the top five. This shift in rankings indicates a dynamic market with new entries making a significant impact on sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.