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Oct-2024
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Overview
Market Insights Snapshot
Simply Twisted has experienced noticeable shifts in its performance across various categories and states. In the Arizona market, the brand's standing in the Pre-Roll category has seen a gradual decline over the past few months. Starting in July 2024, Simply Twisted was ranked 9th, but by October 2024, it had slipped to the 25th position. This downward trend is mirrored by a decrease in sales, from $371,960 in July to $73,525 in October. The consistent drop in rankings suggests a need for strategic adjustments to regain competitive positioning in this category.
It's noteworthy that Simply Twisted did not feature in the top 30 brands in other states or categories during this period, which could be indicative of either a focused market strategy or challenges in expanding their footprint. The absence from the top rankings in other categories highlights potential areas for growth or diversification. In the broader context, this performance could reflect shifting consumer preferences or increased competition within the Pre-Roll segment in Arizona. As the market dynamics continue to evolve, Simply Twisted's ability to adapt and innovate will be crucial for future success.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Simply Twisted has experienced a notable decline in its market position over the past few months. Starting from a strong 9th place in July 2024, the brand's rank slipped to 25th by October 2024, indicating a significant shift in consumer preferences or competitive pressures. This downward trend in rank is mirrored by a decrease in sales, suggesting that Simply Twisted is losing ground to emerging competitors. Brands like House Exotics have shown a remarkable rise, moving from 57th in July to 27th in October, while The Giving Tree maintained a relatively stable presence, fluctuating slightly but remaining within the top 30. Meanwhile, Connected Cannabis Co. and Super Fog by Mfused have also entered the top 30, further intensifying the competition. These shifts highlight the dynamic nature of the market and the need for Simply Twisted to reassess its strategies to regain its competitive edge.
Notable Products
In October 2024, the top-performing product from Simply Twisted was First Class Funk Pre-Roll 2-Pack (1g), maintaining its leading position from September with notable sales of 1559 units. Truffle Butter Pre-Roll 2-Pack (1g) emerged as the second best, a new entry in the rankings for October. Haze Berry Pre-Roll 2-Pack (1g) held steady in third place, a slight improvement from its fourth-place ranking in September. Gas Pedal Pre-Roll 2-Pack (1g) fell to fourth place from second in September, indicating a decrease in its sales momentum. Clementine Pre-Roll 2-Pack (1g) rounded out the top five, dropping from its third-place position in September, suggesting a shift in consumer preference or competitive dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
