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Nov-2024
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Overview
Market Insights Snapshot
Simply Twisted has shown varied performance across different categories and states, with notable shifts in its rankings over recent months. In the Pre-Roll category within Arizona, the brand has experienced a downward trend in its rankings from August through November 2024. Starting at 10th place in August, Simply Twisted dropped to 28th by November. This decline in ranking is accompanied by a significant decrease in sales, which fell from over $230,000 in August to just under $75,000 in November. The brand's presence in the top 30 indicates some level of market penetration, but the downward trajectory suggests challenges in maintaining its competitive position.
While the decline in Arizona is evident, Simply Twisted's performance in other states or categories may provide a more comprehensive picture of its overall market strategy and adaptability. However, the absence of Simply Twisted in the top 30 rankings in other states or categories could point to either a lack of distribution or competitive pressure from other brands. The data from Arizona suggests that Simply Twisted may need to reassess its approach to the Pre-Roll market, potentially exploring new strategies to regain its standing or expand its presence in other categories or regions.
Competitive Landscape
In the Arizona Pre-Roll category, Simply Twisted has experienced a notable decline in its market position over the past few months, dropping from 10th place in August 2024 to 28th place by November 2024. This downward trend in rank correlates with a significant decrease in sales, which may be attributed to the rising competition from brands like Sunday Goods, which saw a dramatic improvement in rank from 41st in August to 22nd in September, before disappearing from the top 20 in October, and then reappearing at 29th in November. Meanwhile, Sonoran Roots has steadily climbed the ranks from 54th in August to 30th in November, indicating a consistent growth trajectory. Additionally, House Exotics maintained a relatively stable position, hovering around the mid-20s, which suggests a stable customer base. These competitive dynamics highlight the challenges Simply Twisted faces in maintaining its market share amidst aggressive competitors in the Arizona Pre-Roll market.
Notable Products
In November 2024, Simply Twisted's top-performing product was Jealousy Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 1040. Forbidden Fruit Pre-Roll 2-Pack (1g) secured the second position, closely followed by Pineapple Express Pre-Roll 2-Pack (1g) in third place. Jet Fuel Pre-Roll 2-Pack (1g) came in fourth, while First Class Funk Pre-Roll 2-Pack (1g) dropped to fifth from its previous top position in September and October. Notably, First Class Funk experienced a significant decline in sales from 3105 in September to 544 in November. This shift indicates a dynamic change in consumer preference towards Jealousy Pre-Roll 2-Pack, which did not rank in the previous months but surged to the top in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
