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Oct-2024
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Overview
Market Insights Snapshot
Slap That S Exotics (S.T.A. Exotics) has shown significant progress in the New York pre-roll category over recent months. Starting from a ranking of 48 in July 2024, the brand has climbed to a consistent 19th position by September and October. This upward trajectory highlights a growing market presence and increasing consumer preference for their products. However, it's important to note that the brand was not within the top 30 in July, which suggests a remarkable improvement in their market strategy or product appeal.
The sales figures for S.T.A. Exotics in New York corroborate their rising rank, with a substantial increase from $56,652 in July to $242,101 by October. This growth indicates a strong market response, possibly driven by enhanced distribution or effective marketing strategies. Despite these positive developments in New York, the absence of rankings in other states or categories could imply either a focus on consolidating their position in New York or challenges in expanding their footprint. Further analysis would be required to understand the brand's performance in other markets and categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Slap That S Exotics (S.T.A. Exotics) has demonstrated a notable upward trajectory in its market position from July to October 2024. Initially ranked 48th in July, S.T.A. Exotics climbed to 19th place by September and maintained this position in October, reflecting a significant improvement in brand visibility and market penetration. This ascent highlights a successful strategy in capturing consumer interest and increasing sales, even as competitors like Lobo and Heady Tree experienced fluctuations in their rankings. Notably, Miss Grass saw a decline from 9th to 18th place from September to October, while Electraleaf showed a steady presence, moving from 16th to 17th in the same period. The consistent rise of S.T.A. Exotics amidst these shifts underscores its growing influence and competitive edge in the New York pre-roll market.
Notable Products
In October 2024, the top-performing product from Slap That S Exotics (S.T.A. Exotics) was Notorious THC Infused Pre-Roll (1g), reclaiming its top spot from July after a dip to fourth place in September, with notable sales of 1,570 units. The Notorious THC Infused Pre-Roll 5-Pack (2.5g) climbed to second place, up from third in the previous months, showing a consistent upward trend. Mac x Cruffin Infused Pre-Roll 5-Pack (2.5g) also improved its ranking to third place from fifth in the prior months. Notorious THC Pre-Roll (1g) re-entered the rankings at fourth place, marking a significant comeback. Finally, Mac x Cruffin Pre-Roll (1g) saw a drop to fifth place after leading in September, indicating a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
