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Sep-2024
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Overview
Market Insights Snapshot
Slerp has shown varied performance across different states and categories, particularly in the Vapor Pens category. In Alberta, Slerp's ranking has seen a downward trend, slipping from 41st place in June to 53rd place by September. This decline indicates a possible challenge in maintaining market share within the province. In contrast, British Columbia has been a more promising market for Slerp, where the brand has climbed from 44th in June to 27th in September, showcasing a positive trajectory and suggesting a growing consumer base or improved distribution strategies. However, in Ontario, Slerp did not make it into the top 30 brands, which could indicate a need for strategic adjustments to boost visibility and sales in this competitive market.
In terms of sales, Slerp's performance reflects these ranking shifts. For instance, while sales in Alberta have fluctuated, peaking in August before declining in September, British Columbia has shown consistent growth in sales, aligning with its improving rank. This suggests that Slerp's strategies in British Columbia might be more effective, possibly due to better market penetration or consumer engagement. The absence of ranking data for Ontario in August and September highlights a potential area of concern, as this could imply a lack of competitive presence in the province. Overall, while Slerp is experiencing growth in certain regions, there are clear opportunities for improvement, particularly in maintaining a stable presence across all markets.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Slerp has shown a notable upward trajectory in rankings from June to September 2024, climbing from 44th to 27th position. This improvement is significant, especially when compared to competitors like Flyte, which fluctuated between 23rd and 27th place during the same period, and Zyre, which saw a rise to 26th place in August but remained stable thereafter. Woody Nelson and Juicy Hoots also experienced volatility, with ranks that did not consistently improve. Slerp's consistent sales growth, culminating in a significant increase in September, indicates a strengthening market position, suggesting that its strategic initiatives are effectively resonating with consumers, unlike some competitors who have experienced more erratic sales and ranking trends.
Notable Products
In September 2024, the top-performing product from Slerp was Strawberry Melon Cured Resin Cartridge in the Vapor Pens category, maintaining its number one rank from the previous month, with notable sales of 1587 units. Following closely, Raspberry Peach Cured Resin Cartridge held the second position, having dropped from the top spot it occupied in June and July. Bubble Cured Resin Cartridge remained steady at the third position for the third consecutive month. Sour Watermelon Cured Resin Cartridge consistently ranked fourth, experiencing a significant drop in sales figures over the months. Apple Spice Cured Resin Cartridge has consistently been in the fifth position, showing a steady decline in sales each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
