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Aug-2024
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Overview
Market Insights Snapshot
Smoky Flower has shown varied performance across different categories and states over the past few months. In Oregon, the brand has not ranked in the top 30 for the Concentrates category from May to August 2024, which could be a concern for its market presence in this segment. However, in the Vapor Pens category, Smoky Flower has demonstrated a positive trajectory. The brand moved from 29th place in May, briefly dropping to 31st in June, and then climbing back to 29th in July and further up to 24th in August. This upward movement indicates a strengthening position in the Vapor Pens market in Oregon, with a notable increase in sales from $160,179 in May to $195,109 in August.
The absence of Smoky Flower from the top 30 rankings in the Concentrates category across all months suggests that the brand may need to reassess its strategy in this segment or focus on other categories where it performs better. The consistent and improving performance in the Vapor Pens category, on the other hand, highlights a promising area for growth. This trend suggests that Smoky Flower's Vapor Pens are gaining popularity and market share in Oregon, which could be leveraged for further expansion. The brand's ability to climb the ranks in this category could be an indicator of successful marketing efforts or product quality that resonates with consumers.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Smoky Flower has shown a steady performance with its rank fluctuating between 29th and 24th from May to August 2024. Notably, Smoky Flower's rank improvement to 24th in August is indicative of a positive trend in sales, contrasting with the declining ranks of competitors like Gem Carts, which dropped from 8th to 26th over the same period. This suggests that while Gem Carts experienced a significant decrease in market share, Smoky Flower capitalized on this shift. Meanwhile, Hush and Golden have also shown upward momentum, but their sales volumes remain lower than Smoky Flower's. The consistent ranking of Echo Electuary around the 20th position highlights a stable yet non-threatening competitor. These dynamics underscore Smoky Flower's resilience and potential for further growth in the Oregon Vapor Pens market.
Notable Products
In August 2024, the top-performing product for Smoky Flower was Papaya Punch Live Resin Distillate Cartridge (1g), which ascended to the number one spot from its previous rank of fourth in July, with notable sales of 1508 units. Mac #4 Live Distillate Cartridge (1g) secured the second position, showing a strong entry this month. GMO Live Resin Distillate Cartridge (1g) maintained a high rank, moving from second in July to third in August. Tropicanna Cookies Distillate Cartridge (1g) entered the top ranks at fourth place for the first time. Cold Snap Live Resin Cartridge (1g) remained steady in the fifth position, consistent with its ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
