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Nov-2024
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Overview
Market Insights Snapshot
St Ides has demonstrated a consistent performance in the Beverage category within California, maintaining the top rank from August through November 2024. This stability at the number one position highlights their strong market presence and consumer preference in this category. However, despite this success, their performance in the Pre-Roll category has not been as robust. The brand has not managed to break into the top 30, with rankings consistently outside this range, indicating a potential area for growth or reevaluation of strategy in this segment.
In the Tincture & Sublingual category, St Ides made a notable appearance in November 2024, achieving the 11th rank in California. This entry into the top 30 suggests a positive reception of their products in this category, marking a potential area for expansion and increased focus. The absence of ranking data for the preceding months implies that this is a relatively new development, which could indicate a strategic pivot or the introduction of new products that have resonated well with consumers. This movement underscores the dynamic nature of consumer preferences and the importance of staying adaptable in the cannabis market.
Competitive Landscape
In the highly competitive California beverage category, St Ides has consistently maintained its top rank from August to November 2024, showcasing its strong market presence and consumer preference. Despite a slight decline in sales from August to October, St Ides rebounded in November, indicating resilience and effective market strategies. In contrast, Uncle Arnie's has held the second position throughout the same period, with sales figures significantly lower than St Ides, suggesting a substantial gap in market share. Meanwhile, CANN Social Tonics has consistently ranked third, with sales figures that are notably lower than both St Ides and Uncle Arnie's, highlighting the competitive edge St Ides holds in this category. These insights underscore St Ides' dominant position in the California beverage market, making it a formidable leader against its competitors.
Notable Products
In November 2024, St Ides saw its Wild Raspberry High Tea continue to dominate the sales charts, maintaining its number one rank with a notable sales figure of 87,572 units. The Georgia Peach High Tea climbed back to the second position, recovering from a dip in October when it was ranked third. Maui Mango Infused High Tea, while slipping to third place, still showed strong sales performance. High Punch High Tea and Lemonade High Tea remained steady in their fourth and fifth positions respectively, showing consistent demand over the months. Overall, the rankings for St Ides products have shown little fluctuation, indicating stable consumer preferences for their top beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
